• by Fern Siegel , September 30, 2025

Electronic Arts is launching videogame Battlefield 6 on Oct. 10. The new spot  promotes it with a fun twist: It blows up celebrities!

Zac Efron, NBA's Jimmy Butler, country singer Morgan Wallen and MMA fighter Paddy Pimblett are pitted against the heroes of Battlefield 6: regular players. The work creates the scale of warfare, but laces it with humor and intensity.

Creative agency Mother Los Angelesproduced the cinematic ad, running on broadcast, online and social. The celebs even added social teasers, such as “I don’t talk trash, I take it out” and “I’m the problem.”

“If you look at the state of first-person shooters, and then what Battlefield 6 is, this idea felt like a no-brainer. Players want to feel like they’re actually in that world. So it became as simple as make fans think we’re hopping on the same bandwagon, and then blow up that notion to make room for a more grounded and true 'Only in Battlefield' film,” said Joey Johnson, creative director at Mother LA.

Battlefield claims a 20+-year history with more than 100 million global players who have played over 5 billion hours collectively in the franchise. The game is available for pre-order on PlayStation 5, Xbox Series X/S, and PC.

Mother LA's client work includes Sonic, Buick, Postmates and the Los Angeles Philharmonic.