• by Les Luchter , October 1, 2025

As HerMD, Midi Healthand others have attested to in the past, digital ad and tech platforms often don’t take kindly to words and phrases connoting women’s health.

In the case of three-year-old Ladywell, a marketer of supplements for fertility and hormone health, the offending words and terms included “fertility,” “hormones” and “IVF,” founder Ashley Rocha tells Marketing Daily. “On ecommerce platforms, the problem went even further,” she adds. “Our Daily Hormone Balance Powder was removed for an entire year,” she notes.

“That move resulted in a devastating loss of revenue,” Rocha relates, while stressing that it was also “harmful for millions of women who were denied access to accurate, empowering information.”

On the ad side, “we tried a few variations, changing images, layout and design while keeping the integrity of the ad, but they were all rejected.”

Women’ health marketers in the past have turned to coded “algospeak,”  which uses alternative words, deliberate misspellings, or symbols (e.g., “s*x) to get around the censors.

Ladywell’s response is an AI-powered Censorship Scrambler, developed with production company Tool specifically for a new campaign titled “Uncensor Your Health.”

The campaign includes paid social running for a month on Facebook and Instagram, which such lines as “FETIRLITY IS FALGGED LKIE

PONROGRPHAY,” “THE AGLORTIHM BLOKCS VGAINA MROE TAHN IT CCOK BLOKCS,” and “MNEOPUASE, PREIODS, HROMNOES AND BRAESTS ARE NOT DRITY WRODS,” along with the hashtag #Uncensor Your Health.”

So far, since the campaign’s launch last week, the ads have not been flagged or rejected, Rocha says,

The Scrambler itself, located on a dedicated website, allows anyone to input messages and get back a sharable version, with letters scrambled “just enough to bypass filters while keeping them legible.”

For example, see the scrambled version of our headline in this image:

Ladywell is explicitly encouraging other brands to take advantage of the tool.

“We are inviting other brands not only to use the Censorship Scrambler, but more importantly to join the conversation,” Rocha explains. “The more of us who speak up, makes the demand for change louder.”

In addition to its website and the paid social, the campaign is backed by organic social on Ladywell’s own channels. The website, Scrambler and organic social will continue indefinitely, Rocha says.

Ladywell emphasizes the extent of the censorship problem by citing statistics from CensHerShip showing that 84% of ads related to women's health get pulled on social media, with 90% of women's health organizations censored for using medical and anatomically correct terms like menopause, perimenopause or miscarriage. In addition, content about periods, menopause and similar topics are three times more likely to be blocked than men's health content, with automated moderation tools routinely flagging medically accurate terms like vagina or endometriosis as "explicit."