Sharb Farjami, the former North America CEO at WPP Media, will be joining Reddit as vice president of global agency and partnerships, effective November 4. The role is new and he will report to chief revenue officer Mike Romoff.  

His departure from WPP was announced internally last week.  

At Reddit, Farjami will lead the development of agency relationships and third-party partnerships and will be responsible for growing Reddit's advertising business with agencies as well as with ecosystem partners like Smartly and Sprinklr. 

Reddit says its ad business has grown significantly since going public in March 2024. In the second quarter of this year advertising revenue grew 84% year-over-year to $465 million. The total number of advertisers expanded by over 50% year-over-year.