In preparation for its new network name
change to MS NOW, MSNBC is starting up a new ad campaign, called "We The People" today -- timed to benefit from typically higher election day viewership.
Two promotional messages
will run featuring its top host, Rachel Maddow, and the late Dr. Maya Angelou.
In one 60-second spot called “Human Family,” Maddow reads the preamble to the U.S.
Constitution.
At the same time video content accompanies content featuring everyday Americans and MSNBC hosts including Lawrence O’Donnell, Joe Scarborough, Mika Brzezinski, Jen Psaki,
Chris Hayes, Stephanie Ruhle, Ari Melber, Nicolle Wallace, Symone Sanders Townsend, Michael Steele and Alicia Menendez.
The spot ends with Maddow saying: “We the People.”
Then the new MS NOW logo appears with the onscreen copy: “Same Mission. New Name... Coming Nov. 15th."
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Over the last 12 months (November 2024 to November 2023), MSNBC has
aired 1,200 promotional announcements resulting in 777 million impressions -- triple the level of promotion time activity versus the previous period, according to EDO Ad EnGage.
From
January 2025-August 2025, MSNBC has averaged 1.2 million prime-time viewers. For all of 2024, the network averaged 1.3 million viewers -- up about 4% versus 2023.