• by Fern Siegel , Yesterday

San Francisco Bay Coffee is capitalizing on the whole-bean market, estimated to reach $428 million by the end of 2025, per the Whole Bean Coffee Market Report. That's a lot of java.

The family-run company buys directly from farmers to ensure fair pay, sustainability and flavor. All of which is touted in its latest campaign.

The new creative by Cutwater expands upon the success of the “One Small Sip for a Better Tomorrow” brand platform that promoted the company's coffee pods. Production, animation and design were done by Psyop and Qizz.

The current animated spot positions the brand as the alternative to Big Coffee giants. 

The media strategy runs across linear TV, digital video, paid social media (Meta and Reddit), terrestrial radio, streaming audio, digital OOH and paid search. The ads target eco-conscious coffee audiences in California, Oregon and Washington.

“Big Coffee does things their way, but San Francisco Bay Coffee is family-run and family-owned,” said Amy Su, Cutwater creative director. “When we started to learn more about what this mean — that they have a great relationship with their farmers and how it naturally leads to higher quality beans — we knew there was a meaningful story to tell. We used the same illustration style as last year's campaign to create that distinction from Big Coffee in an engaging and purposeful way.”

Cutwater's client work also includes LG, Moneygram, Sweet Loren's and Hartz.

“Our coffee drinkers care deeply about responsibly-sourced coffee and great taste. We’re proud to be a business that has been putting farmers first since 1979. Every cup helps,” added Jennifer Greenberg, San Francisco Bay Coffee director of marketing.