After a career spent using
Nielsen data to pitch advertisers on behalf of big media sales organizations, Peter Naylor will be pitching Nielsen's data explicitly as its first Chief Client Officer.
Naylor will oversee all
Nielsen’s clients -- including advertisers, media agencies, traditional TV networks and digital media platforms, and will report directly to Karthik Rao, CEO of Nielsen.
He will also
work with Nielsen’s sales, product and research teams.
Rao said in a release that Naylor will continue to help build business for Nielsen Big Data + Panel measurement, launched for the
new TV season in September -- as well as new live streaming products and Nielsen’s AI efforts.
“As a Nielsen customer for over 20 years, I will tap into my experience to help
clients find even more success with Nielsen data, while also sharing partners’ needs to develop even better world class products at Nielsen," Naylor said.
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Naylor was previously vice
president of global advertising sales at Netflix from August 2022 to July 2024 -- the streamer’s first senior advertising executive. Before that, he was vice president of sales for the Americas
for Snap Inc., from April 2020 to August 2022.
He also held a position at Hulu as senior vice president of advertising sales from February 2014 to April 2020. Prior to this, he was executive
vice president of digital advertising sales at NBCUniversal.