
Guinness is commemorating the holidays with a
sweet new collaboration for 2025.
The stout maker has teamed up with cult cookie baker Last Crumb on a limited edition cookie collection. The Guinness x Last Crumb Holiday Cookie Drop features
six cookie flavors, some made with Guinness and the others classic Last Crumb items, along with a collectible holiday tin inspired by vintage Guinness ads, and two Guinness pint glasses.
The
collection sells for $120 and will be available here beginning Nov. 24. The brands are scheduling two additional collection drops for
Dec. 2 and Dec. 16.
Cookie flavors are The Pub Cookie (Guinness chocolate chip), Twist & Stout (Guinness raspberry cocoa milkshake), Not Your Nan's (Guinness sticky toffee pudding) The
Barrel Roll (banana cream pie) Peanut Butter Guinness Time (peanut butter) and Midnight Snack (birthday cake) .
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“Guinness has such a great flavor profile to use as a base for cookies, we
immediately knew one flavor would not do the collaboration justice,” says Derek Jaeger, Last Crumb founder, in a release. “We set out to create three flavors, using different ingredients
that pair exceptionally with Guinness -- from dark chocolate, to raspberries, to dates and toffee."
Guinness is also unveiling the cookies at its Las Vegas holiday pop-up on Dec. 5-6.
"The Chilly Toucan" pop-up pub will serve tiny pints along with smaller version of the collection’s cookies.
Over the holiday season, Guinness will also donate $1, up to $25,000, to
support the James Beard Foundation for each virtual pint "poured" online at spiritspromos.diageoplatform.com/guinness/givesback.