• by Wayne Friedman , December 26, 2025

The end-of-the-year holiday season showed sharp gains in streaming subscriber signups in November for Disney+, Hulu, HBO Max , Paramount+ and Peacock, according to subscription research company Antenna.

Disney+ nearly doubled its November signups from October and added over a million subscribers versus a year ago -- 4.04 million compared to the October total of 2.13 million and the November 2024 total of 2.96 million. 

Benefiting from continued strong Disney bundling, Hulu came in close to Disney+ with 4.01 million, versus 3.6 million in November 2024.

Analysts say new bundling packages options -- including the new ESPN streaming app launched in the fall -- also pushed up all Disney numbers.

Close behind Disney+/Hulu were Peacock (3.76 million), Paramount+ (3.76 million) and HBO Max (3.6 million).

Farther down the list were Apple TV (2.55 million), Netflix (1.7 million), and Starz (1.58 million).

In terms of market share for all available new paying subscribers, Disney+ and Hulu each were at 17%, with HBO Max at 16%.

Antenna says the monthly weighted churn rate for nine streamers was 5%. Churn here is defined by cancellations divided by subscribers at the end of the month for streamers. 

In November, Netflix continued to have the best churn rate at 2%, while at the other end were Starz (9%) and Peacock (2%).