• by Wayne Friedman , Yesterday

With another $88 million in domestic box-office ticket sales for “Avatar: Fire and Ash” for the long Christmas weekend, Walt Disney continues its dominance with all things theatrically related this holiday season.

This adds to the first week for "Avatar" at $89 million, according to IMDb’s Box Office Mojo, and puts the movie at $217.7 million in North America and $760 million globally.

In second place for the week is Disney’s "Zootopia 2," packing in another $20 million to reach a global total of $1.4 billion after a month since its debut.

Disney has now exceeded $6 billion for the year in total global box-office sales -- the first studio to hit that level since the last pre-pandemic 2019 year.

Three new entries this weekend in wide release put indie studio A24’s “Marty Supreme” at the top at $17.5 million, followed by Sony Pictures’ “Anaconda” at $14.6 million and Focus Features' "Song Sung Blue" at $7.6 million.

While "Marty Supreme" spent $3.4 million according to EDO Ad EnGage estimates, for 134 airings and 252.7 million impressions for national TV marketing, analysts give Timothee Chalamet, its star and producer, high marks for massive social and publicity appearances to tout the film.

"Anaconda" came in at $9.5 million for national TV spend (284 airings and 528.3 million impressions) with “Song Sung Blue” at $12.3 million (2,590 airings, 1.6 billion impressions).

With three days until the end of 2025, national TV ad spend for theatrical movies is at $922.3 million -- down 1.6% and almost even with the same period in 2024.

This year there were 227,700 airings (an increase of 13%) and 128.7 billion impressions (12% higher).