The campaigns did nearly double, but only after JamPack'd found the correct conversion metrics to use.

“We knew something was wrong with our marketing, but couldn’t completely figure it out,” said Michelle Platt, co-founder of JamPack'd, a woman-owned jam company that has attracted actors like Howie Mandel to its brand.

In fact, Mandel has a formal ad partnership with JamPack’d after becoming a fan of the “clean,” organic jams. In addition to clean eating, the actor has a creative tech side and is an active investor in various forms of technology. 

Mandel collaborated with DeepBrain AI to create a "digital twin" of himself that can speak multiple languages, and has invested in MetaMedia's MagicScreen that bring interactive, real-time animation and celebrity experiences to movie theaters.

With a tech-forward philosophy, Mandel's partnership with the direct-to-consumer brand illustrates a high-tech approach to niche marketing. His style serves as a bridge between "clean eating" and advanced creative options to run ads across social and in marketplaces.

JamPack'd's challenge linked to the way Meta advertising platforms determine whether or not it will serve an ad. If Meta’s ad platforms detect positive ad performance, the technology continues to buy media and serve ads. But if the technology determines there’s a disconnect somewhere in the campaign or the checkout process, such as in Shopify, or it doesn’t meet the advertiser’s bottom-line revenue goals, the ads stop running.

That’s what happened to JamPack'd, Platt said, until her company began using Slingwave's AI-native marketing attribution and scenario testing platform for ecommerce and direct-to-consumer brands. It launched in the U.S. this week.

The new system combines Bayesian marketing mix modelling, agile marketing attribution, and experimentation with an intelligence layer and customized models that run millions of scenarios to help users optimize spend. The platform is used to support full funnel marketers and performance-driven media, focuses on incremental impact, and learns with every campaign, promising continuous improvement.

Results for JamPack'd changed as soon as the agent identified the problem, and Platt estimates sales for the year, when all said and done, will come in at around $500,000, up from $200,000 as of June. The increase she attributed to the Slingwave AI agent that helped the company find the proper return on investment (ROI) metrics.

Platt said JamPack'd will start running ads across Amazon at the end of January or early February.

Slingwave’s AI-based platform learns with every campaign. This week at CES in Las Vegas it unveiled its platform for growing ecommerce and direct-to-consumer brands that helps marketers make the right spending decisions to grow their brand. The system combines Bayesian MMM+, agile marketing attribution, and experimentation with an intelligence layer and customized models that run millions of scenarios to deliver a clear plan for optimizing spend.

Yeti also works with Slingwave, initially on Amazon’s marketplace. Now the company measures sales and performance across the entire marketing funnel.