At our TV & Video Summit in New Orleans, leaders
from BMW, PepsiCo, Saatva, Northwell Health, IPG Mediabrands shared insights on celebrity campaigns, smarter data strategies, Olympics advertising, fandom-driven video content, and AI efficiency.
Catch the best moments from the on-stage discussions below.
Watch the full session recordings here and catch our next TV & Video Insider Summit on Dec 9-12 in Deer Valley, UT.
Tim Sumter, Senior Pre-Owned Marketing Specialist at BMW of North America, shared that in response to growing consumer demand for brand-aligned
storytelling, BMW created the BMW Certified It's Common Sense campaign featuring rapper Common.
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Zach Lain, Director, Global Data Partnerships from
PepsiCo, highlighted that the real challenge isn't a shortage of data but rather a utility problem, urging teams to focus on upskilling to access better quality data rather than
simply more of it.
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Yonosko, Global Chief Analytics Officer from IPG Mediabrands, shared that they are leveraging AI agents to streamline workflows and accelerate the pace of work.
Joe McCambley, CMO from
Saatva, noted that Olympic advertising proved to be a high-performing investment, generating stronger response rates.
Ramon Soto, CMO from Northwell
Health, discussed that by drawing inspiration from industries like retail, finance, and entertainment, they tapped into the concept of fandom to produce videos that resonate with
both current and prospective patients.
If you’re interested in submitting content for future editions, please reach out to our Managing Editor, Barbie Romero at Barbie@MediaPost.com.