Car sitters TJ and Pete are back in Jiffy Lube's new campaign.
Nostalgia and humor are used to drive modern relevance for the brand.
BarkleyOKRP produced the “Jiffy Does It” creative, running across CTV, YouTube, online video
and social, with audio, search and display components.
The campaign features seven new commercials reuniting TJ and Pete, while noting the trained technicians, free vacuuming, complimentary
beverages, free fluid top-offs the service provides. Two spots are here and here.
“We knew we wanted to bring tons of personality to the Jiffy Lube brand in a light, playful, relatable way. But how
could we do that and stay in the car the whole time at Jiffy Lube? We couldn’t help but think of two icons of the front seat that would deliver on this perfectly,” Berk Wasserman, EVP
creative at BarkleyOKRP, told Agency Daily.
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“Media is tailored market by market, driven by competitive dynamics and local audience
behavior," added Bradley Grunewald, senior director of brand media-strategy at WPromote, Jiffy Lube's media AOR.
Founded more than 45 years ago, Jiffy Lube serves
approximately 19 million customers each year at more than 2,000 franchised service centers across North America.
BarkleyOKRP work includes Burger King, Frontier Airlines,
Macy’s and Metro by T-Mobile.