Blue Moon has a hint of Valencia
orange peel in the brew. And that's enough to build a campaign fronted by Colin Jost of “Saturday Night Live.”
The new work by Lola USA builds on its talking oranges to target Gen
Z.
The 30-second spot “Father-Son Talk” opens as a bartender serves Jost a Blue Moon, before shifting to
two animated oranges that are a father and his young son. The son asks his dad, “How was I made?” The father details his conception — in the back of a station wagon.
The
scene shifts to Jost, who is far too involved in the fruit fantasy. He's imagining the scene, busy rubbing the two oranges together as if they were kissing. The bartender eyes him suspiciously, but is
assured: “It’s okay, they’re married.”
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The spot, airing nationally across digital, social, OTT, and supported by social assets, ends with the tagline “Blue Moon,
Made Brighter.”
This is the latest iteration of Blue Moon’s “Orange & Son” campaign, which debuted in 2025.
Lola, owned by Omnicom Group, is a global
creative company with U.S. offices in New York and Los Angeles. The agency is the merger of 180 US and adam&eveDDB New York.