Featuring Real Salt Lake midfielder Diego Luna, the spot launches across television, digital and social platforms. The ad follows Luna as he strikes goals, each ball forming Audi’s four rings symbol before the SQ5 bursts through the net.

The 30-second spot by Ogilvy complements the Summer of Audi sales event, running through August 31. PHD handled media placement.

The target demo is a highly engaged, culturally influential audience. 

“As MLS continues to see historic momentum, including record-breaking stadium attendance, the continuation of this decade-long partnership allows Audi to show up meaningfully where this key audience already directs their passion and energy. We’re using that momentum to funnel in-market luxury buyers to our dealers,” Lesley Backus, executive strategy director at Ogilvy, told Agency Daily.   

How does soccer excellence align with the campaign?

“With the World Cup on U.S. soil, soccer isn't just a sport right now — it's the epicenter of culture. We’re connecting the relentless hustle of MLS athletes with Audi’s unmatched performance to prove that for both of us, progress has no finish line,” added Wes Phelan, executive creative director, Ogilvy.

The automaker is a longtime supporter of global soccer and has partnered with MLS in the U.S. since 2015. As the league’s Official Automotive Partner, Audi is also the title sponsor of the Audi MLS Cup Playoffs and presenting sponsor of the MLS Golden Boot, MLS Cup MVP and MLS Cup.

“Being an athlete builds in you this innate refusal to stay stagnant, always pushing toward your next personal best, and Audi’s campaign really speaks to that,” said Luna, who earned MLS All-Star honors in 2024 and 2025. 

Audi vehicles are sold at more than 300 independent U.S. dealers.

Ogilvy's creative roster includes Amstel, Toyota, KitKat and Coca-Cola.