Comscore says its Proximic by Comscore platform has been integrated with Acast, Libsyn, SiriusXM, Spotify, and Triton Digital in a move to provide transcript-level targeting to programmatic podcast
advertisers, Inside Radio reports. The arrangement allows advertisers to buy podcast and streaming audio inventory based on the individual episodes instead of broad-audience
demographics and show-level genres. “Brands recognize that podcasts are having a cultural moment," says Jessica Trainor, head of partnerships at Proximic. “By delivering
transcript-level intelligence based on what is actually being said during an episode, Proximic is helping advertisers invest with confidence and reach listeners in the moments and environments that
matter."
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