• by Tanya Gazdik , Yesterday

Nulo is launching a contest with the goal of celebrating the athleticism, personalities and competitive spirit of dogs and cats.

The Nulo Summer Games presented by Petco invites pet parents to post a photo or video of their pet showcasing their best "sport" or athletic moment for the chance to win a first-of-its-kind pet athlete endorsement contract and be featured in an upcoming national Nulo ad campaign.

To enter, participants must follow @nulopetfood and @petco on Instagram, post a video or photos featuring their pet in action, tag both accounts and include #Nulo_Contest in the caption. The contest runs through Aug. 26.

Six winning pets (three dogs and three cats) will be named Gold, Silver or Bronze Medalists, with each receiving an official Team Nulo pet athlete endorsement contract.

Gold Medalists will be featured in a campaign and will receive a one-year endorsement contract that includes a one-year supply of Nulo, along with a personalized congratulations video from one of Nulo's Gold Medalist ambassadors, custom collectible trading pins featuring their pet, their pet featured on a custom Nulo kibble bag, and a signing day announcement moment.

Silver and Bronze Medalists will also win Team Nulo athlete endorsement contracts for their pets, with prize packages including six-month and one-month supplies of Nulo respectively and a Team Nulo merch kit. Additional dog and cat finalists will each receive a one-month supply of Nulo.

Entries will be evaluated based on talent and entertainment value. These criteria provide an opportunity for entrants to showcase their creativity, athleticism, personality and originality, according to the company. 

The judging panel includes Team Nulo Gold Medalist athletes Ryan Crouser, Regan Smith and Jessica Long. 

Crouser, an American track and field athlete who competes in the shot put and discus, is a three-time Olympic gold medalist and a three-time World Champion.

Smith has set numerous world swimming records, including in the 50m, 100m, and 200m backstroke. She’s won a total of eight Olympic medals, including two gold medals at the 2024 Paris Olympics.

Long is one of the most accomplished athletes in Paralympic history. She’s competed at six Paralympic Games, winning 31 medals (18 gold). She has won more than 50 world championship medals and was named the US Olympic Committee’s Paralympian of the Year in 2006.

The Nulo Summer Games will be supported by in-store displays at thousands of Petco locations nationwide, featuring Crouser, Smith and Long, alongside a special "20/26" promotion offering a 20% discount on purchases of $26 or more of any Nulo products during the contest period.