Tampa-based agency Spark has been named the strategic and creative agency for Visit Corvallis, the tourism marketing organization for Corvallis, Oregon and Benton County.  

The appointment followed an RFP process. There was no incumbent.  

The agency is tasked with doing a marketing makeover for the area, including developing the audience and media strategy to grow its tourism. A new ad campaign is scheduled to drop next spring.  

Nestled in Oregon’s Willamette Valley, Corvallis is home to Oregon State University. 

In 2025, overnight visitors generated an estimated $162.3 million for Benton County, supporting approximately 1,870 jobs and delivering $9.4 million in tax relief to residents, according to The Economic Impact of Travel in Oregon, prepared by Dean Runyan Associates. 

"We’ve never had a shortage of great stories to tell about Corvallis, but we haven’t always had a clear thread connecting them,” said Christina Rehklau, executive director of Visit Corvallis. “Spark helped us bring those pieces together into a clear, cohesive story about what makes Corvallis distinctive and why it’s worth discovering. 

The agency is a travel and tourism specialist with clients including Visit Lauderdale, Visit Baltimore, Marriott International, Hilton Hotels & Resorts, Norwegian Cruise Line among others.