The New York Times is saluting its classic ads, via a new campaign: “175 Years of Advertising.”
The nine-page spread, created by the Times in-house ad
agency, ran on September 18. It brought together seven original print ads from 1851 to 2026, each capturing a particular moment in time. The work extends across digital, including custom ad
units, audio spots and a dedicated page exploring ad milestones across the newspaper's history.
The brands are Tiffany & Co., Heinz, IBM, Ford, Delta, E*TRADE and
L’Oréal. Tiffany's ad, appearing three months after the Times debuted in 1851.
“Reviewing our expansive archive revealed a clear pattern: Advertising often
foreshadows significant cultural moments, from scaling the adoption of personal automobiles to the emergence of online banking,” said Tusar Barik, senior vice president, marketing at New York
Times Advertising.
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The print spread concludes with a message from Joy Robins, global chief advertising officer at The New York Times, addressing the role advertising plays in
supporting independent journalism.
“When brands advertise in The New York Times, they get closer to curious people – like you – who trust The Times to help
them make sense of the world. And importantly, those advertisements help support the continued investment required to produce independent journalism.”
“Because when brands invest
in news organizations, journalists can report the stories that matter — to you, to society and to our shared future.”