
Candy company Ferrero's doesn't think
Halloween is just for kids.
In a company survey, it discovered that over half of American adults (54%) believe they deserve their own dedicated adult Halloween night, and 62% say
Halloween is as much for adults as children.
To encourage grown-ups to enjoy the holiday, Ferrero partnered with Alicia Carmody of "The Real Housewives of Rhode Island."
On her
Instagram (@aliciacarmodyri) and TikTok, Carmody gives fans a tour
of her Halloween decor, featuring candy jars filled with her favorite Ferrero treats: such as the Kinder chocolate egg, Keebler Spooky Fudge Stripes and Mother's Eerie Critters. She also reveals
Halloween "Hots or Nots" — her takes on what's best celebrate this season.
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"Partnering with Ferrero means showing adults everywhere that Adultoween is a vibe!" said Carmody.
Ferrero entered the North American market in 1969 and now has eight offices in North America across the United States, Canada and the Caribbean. It has expanded its presence and portfolio with the
brands such as Butterfinger, Crunch, Keebler and Famous Amos Mother's Cookie.