• by Barbie Romero , 10 hours ago

At our Travel & Hospitality Summit  in Austin leaders from Princess Cruises, Delta, Hyatt, Visit Seattle, Visit Milwaukee shared insights on social listening, loyalty, human touch in the age of AI, and immersive experiences.

Catch the best moments from the on-stage discussions below. 

Watch the full session recordings here and catch our next Travel & Hospitality Brand Insider Summit on March 14-17 in Scottsdale, AZ. 

Jon Amihud, Director, Social and Influencer Marketing, Princess Cruises, revealed that the most influential guest conversations unfold in independent Facebook groups, subreddits, and forums, where cruisers often answer each other’s questions.

Nathan Smith, GM, Delta Studio and Media Experiences, Delta Air Lines, highlighted how Delta uses loyalty insights to move customers from expected to exceptional experiences.

Jacqueline VanderMale, Director of Brand Strategy and Partnerships, The Unbound Collection by Hyatt, shared how simple human touch can set a property apart in the age of AI.

Stephanie Bittner Byington, CMO Visit Seattle, discussed purposeful ad placement. They created a Times Square billboard filled with trees designed to calm busy pedestrians, along with ASMR videos that invited CTV viewers in with a relaxing experience.

Peyton Boelk, Marketing Specialist, Visit Milwaukee, shared how NFC tags embedded in the city’s Adidas collaboration sneakers unlocked free Summerfest tickets, extending the customer journey beyond the purchase.

If you’re interested in submitting content for future editions, please reach out to our Managing Editor, Barbie Romero at Barbie@MediaPost.com.