- Bakery Assigned Creative AOR For Sendero
Accounts on the Move, Fern Siegel - Friday, May 23, 2025
Sendero will also utilize Ken, the sister media agency. ...
- Attivo Acquires The Next Practice To Fuel AI Growth
MAD, Fern Siegel - Friday, May 23, 2025
The move follows Attivo's 2024 acquisitions of Hill Holliday and Deutsch ...
- Iris Rebrands Image, Champions Creative Commitment
MAD, Fern Siegel - Friday, May 23, 2025
The changes include a simplified strategic framework and a new label: "glob ...
- Nature Is Nonpartisan Unites Political Opposites To Protect The Environment
MAD, Fern Siegel - Friday, May 23, 2025
Founded by a Republican, the org rejects the idea that climate chan ...
- Generation Wild Connects Kids To The Outdoors
MAD, Fern Siegel - Thursday, May 22, 2025
The campaign, by Sukle, is getting children to plant flowers across Color ...
- Vitamix Appoints Colle McVoy Integrated Creative AOR
MAD, Fern Siegel - Thursday, May 22, 2025
The agency's first work is expected around Q4 of this year. ...
- Man For All Seasons: Brawny Man Cleans Up Any Mess, Any Time
MAD, Fern Siegel - Thursday, May 22, 2025
The company has also revamped its visual identity and package design. ...
- Fiori Joins Quiet Storm As First Client Development Director
MAD, Fern Siegel - Wednesday, May 21, 2025
Massimo Fiori will work on the Haribo, Chicago Town and Yakult accou ...
- LePub NYC Enlarges Heineken Portfolio, Named Dos Equis' U.S. Creative AOR
MAD, Fern Siegel - Wednesday, May 21, 2025
The agency will launch a redefined brand equity campaign in early 2 ...
- Social Media Activation Puts Crocs On NYC Statues
MAD, Fern Siegel - Tuesday, May 20, 2025
Digitas facilitated the partnership between Crocs and Po - without spending mon ...
- National Peanut Board Goes Nuts For Special U.S.
MAD, Fern Siegel - Tuesday, May 20, 2025
The agency will create new brand positioning and a campaign targeting G ...
- Fat Boy Ice Cream Celebrates 100% Real And Creamy
Out to Launch, Fern Siegel - Tuesday, May 20, 2025
TDA Boulder is launching the first ad campaign for the brand. ...
- Morud Joins Warschawski As Director, Creative Strategy
People on the Move, Fern Siegel - Tuesday, May 20, 2025
She will develop data-driven strategies to improve client performance. ...
- JKR Appoints Bezerra ECD, Dives Into Global Portfolio
MAD, Fern Siegel - Monday, May 19, 2025
The agency's client work includes Mozilla, Uber and Stella Artois. ...
- Catalina Crunch Offers 'Better,' Healthier Snacks
MAD, Fern Siegel - Monday, May 19, 2025
The campaign's debut underscores the growth of the brand - now ...
- Sweat Equity: Mitchum's 'Strength' Is In Its Reliability
Out to Launch, Fern Siegel - Monday, May 19, 2025
The campaign capitalizes on the brand's Southern roots and protection against h ...
- 72andSunny Sails With Princess Cruises To Reposition Brand
Accounts on the Move, Fern Siegel - Friday, May 16, 2025
The global cruise liner's goal is to drive growth in the Australi ...
- Bombay Sapphire's 'Blue' Colors Sensory Moments
MAD, Fern Siegel - Friday, May 16, 2025
AMV BBDO handled the creative for the pan-European media partnership. ...
- Shoptology, Motive Join Forces To Drive Commerce Strategy
MAD, Fern Siegel - Friday, May 16, 2025
The integration effort secures greater consumer connections to enhance brand growth. ...
- January Digital Ups Berg, Ekes To VP, Client Strategy
People on the Move, Fern Siegel - Friday, May 16, 2025
Chris Berg's focus is operational efficiencies, while Jeremy Ekes concentrates on busine ...
- Anheuser-Busch Invests $300M In American Workforce
MAD, Fern Siegel - Thursday, May 15, 2025
The monies will be used to expand technical training and hire veter ...
- American Honey Whiskey Awards Someoddpilot Creative AOR
MAD, Fern Siegel - Thursday, May 15, 2025
The Chicago-based agency will create a new brand identity and multi-year bra ...
- Topo Chico Hard Tweaks A Classic Margarita
Out to Launch, Fern Siegel - Thursday, May 15, 2025
To promote the drinks, Alma launched the "Hello Topo Chico" campaign. ...
- MRM Named McDonald's Netherlands Agency Of Record For CRM
Accounts on the Move, Fern Siegel - Wednesday, May 14, 2025
The assignment begins August 1. ...
- Growing Years Milk Turns Birthday Fun Into A Health Essential
MAD, Fern Siegel - Wednesday, May 14, 2025
Developed with pediatricians, the brand includes DHA Omega-3, choline and prebiotics. ...
- Earth Breeze Selects Terri & Sandy As Creative AOR
MAD, Fern Siegel - Wednesday, May 14, 2025
The remit is to transform Earth Breeze from a DTC brand in ...
- Slow Down And Taste The Haagen-Dazs
Out to Launch, Fern Siegel - Wednesday, May 14, 2025
Nice&frank positions the ice cream as something to savor. ...
- 'Space' Recruits Next Generation Of Space Force Pros
MAD, Fern Siegel - Tuesday, May 13, 2025
Created by GSD&M, the campaign targets kids 12-18 interested in space care ...
- Autodesk Earns Divine Review, 'Anything' Is Possible
MAD, Fern Siegel - Tuesday, May 13, 2025
Giant Spoon celebrates the brand's tech offerings. ...
- Gale Promotes Gosain To COO
MAD, Fern Siegel - Tuesday, May 13, 2025
The new COO will work with the agency's leaders to optimize intern ...