- Dole Whip Picks Haberman As Creative-Media Lead
Accounts on the Move, Fern Siegel - Friday, July 18, 2025
The agency created a summer campaign for two new flavors: pineapple a ...
- U.S. Bank Gets 'Happy' With Netflix, 'Gilmore'
MAD, Fern Siegel - Friday, July 18, 2025
This is the bank's first integration with the streamer. ...
- Southwest Airlines Assigns Seats, Passengers Rejoice!
MAD, Fern Siegel - Friday, July 18, 2025
GSD&M introduces the big change in "Are You Sitting Down?" ...
- Factory360 Taps Grant As SVP, Global Partnerships
People on the Move, Fern Siegel - Friday, July 18, 2025
Matt Grant brings expertise in women's sports, emerging properties and major glob ...
- Mandarin Oriental Hotel Group Reserves OK Cool As Global Social AOR
MAD, Fern Siegel - Thursday, July 17, 2025
The agency focuses on Gen Z and current culture. ...
- PNC Banks On 'Ben Franklinisms'
MAD, Fern Siegel - Thursday, July 17, 2025
Arnold's social campaign features an animated Franklin offering monetary advice. ...
- Callen Creates Chaotic World For Mo.Co
Out to Launch, Fern Siegel - Thursday, July 17, 2025
Supercell has kicked off a new campaign for its latest RPG. ...
- Prisma Promotes Dorman, Kane
People on the Move, Fern Siegel - Thursday, July 17, 2025
The senior managers are veterans of Mediaocean. ...
- Cincinnati Children's Selects Doner As Media AOR
Accounts on the Move, Fern Siegel - Wednesday, July 16, 2025
It's the third win for the Detroit agency this year. ...
- Paddletek Shows Why Pickleball Is A 'Real Sport'
MAD, Fern Siegel - Wednesday, July 16, 2025
Young & Laramore's campaign showcase's pickleball's athleticism. ...
- Pantene Enlists Ballerini For Hair 'Fixin'
MAD, Fern Siegel - Wednesday, July 16, 2025
Grey notes the singer's Southern roots in new campaign. ...
- Who Wot Why To Relaunch Ella's Kitchen
Accounts on the Move, Fern Siegel - Tuesday, July 15, 2025
The goal is to help kids appreciate good food. ...
- Mike's Hot Honey Drizzles A Singular Experience
MAD, Fern Siegel - Tuesday, July 15, 2025
Two spots salute the brand's fan base and the singular effect ...
- Farrynheight Selects Wright As Executive Director
MAD, Fern Siegel - Tuesday, July 15, 2025
The new hire will oversee business development, client experience and agency market ...
- Runner's World: Hoka Aims 'Higher'
MAD, Fern Siegel - Monday, July 14, 2025
Set to Bob Dylan's "Shelter from the Storm," the spot celebrates hum ...
- Dark Horses Joins TBWA\London To Bolster Sports Expertise
MAD, Fern Siegel - Monday, July 14, 2025
The agency will work with the TBWA Collective to help brands enga ...
- Gale Debuts Social Series For Bob's Discount Furniture
MAD, Fern Siegel - Monday, July 14, 2025
"Till Decor Do Us Part" lets one partner design a room ...
- Polaroid Shoots 'Analog' Life With New Flip Camera
MAD, Fern Siegel - Friday, July 11, 2025
The OOH campaign is placed near tech offices, creating a compare/contrast wi ...
- 72andSunny Amsterdam Wins Global Brand Work For Disaronno
MAD, Fern Siegel - Friday, July 11, 2025
Future campaigns will target younger demos. ...
- Calkins To Oversee Meyocks' Social Media
People on the Move, Fern Siegel - Friday, July 11, 2025
The agency services food, agriculture and health brands. ...
- Bud Light's 'Armchair Quarterback' Celebrates Fandom
MAD, Fern Siegel - Thursday, July 10, 2025
Peyton Manning kicks back with a rabid fan who imitates coordination ti ...
- Cheil Taps Devitt As First CCO, North America
MAD, Fern Siegel - Thursday, July 10, 2025
Cheil operates within a network of agencies, including McKinney, Iris and Barbar ...
- Fiji Water Celebrates 'Origins,' Introduces Slim Bottle
Out to Launch, Fern Siegel - Thursday, July 10, 2025
The art design and animation is by Emmy-winning creative Nadia Tzuo. ...
- Untangld Taps Gilmore To Direct UK, Europe Strategy
MAD, Fern Siegel - Wednesday, July 9, 2025
Previously, she headed strategy for creative agency Accenture Song. ...
- OAAA Launches First Agency Council
MAD, Fern Siegel - Wednesday, July 9, 2025
The 11-member council will provide industry guidance on emerging media trends. ...
- Toad&Co Banks On Nostalgia Tag In New Ads
Out to Launch, Fern Siegel - Wednesday, July 9, 2025
Someoddpilot developed the quirky campaign. ...
- Black Joins Preston Spire As ECD
People on the Move, Fern Siegel - Wednesday, July 9, 2025
The 25-year creative ad vet has won numerous awards and worked ...
- Prime Storage Names Generator Media As Media AOR
Accounts on the Move, Fern Siegel - Tuesday, July 8, 2025
The data-driven account was won after a competitive review. ...
- AI-Powered Plus1 Assembly Debuts, Readies For Creative Revolution
MAD, Fern Siegel - Tuesday, July 8, 2025
The new London agency launches with three clients, while acquiring an ...
- Ex-Huge Execs Launch Shophouse: Focus On Brand Marketing, Digital Development
MAD, Fern Siegel - Tuesday, July 8, 2025
First clients include Tapestry brands Coach, Kate Spade and P&G's SK-II. ...