- The Community Taps Roman-Torres As Chief Strategy Officer
People on the Move, Fern Siegel - Thursday, June 5, 2025
The new exec will lead the global strategy team and oversee i ...
- Tropicana Brands Selects Fig As Creative AOR
MAD, Fern Siegel - Wednesday, June 4, 2025
The agency will develop campaigns for Tropicana, Naked and Izze. ...
- 'Easy' Living: Staples Highlights Its Business Expertise
MAD, Fern Siegel - Wednesday, June 4, 2025
The campaign is more than a cultural callback; it's a reintroduction ...
- Nutpods Scores A 'Smooth' Morning Moment
Out to Launch, Fern Siegel - Wednesday, June 4, 2025
Callen's non-dairy creamer spot aims for "weird and funny." ...
- BBH USA Names Keeshan Managing Director
MAD, Fern Siegel - Tuesday, June 3, 2025
Connor Keeshan's appointment marks his return to the agency. ...
- Global Push Invites Visitors To 'Love' New York
MAD, Fern Siegel - Tuesday, June 3, 2025
The creative, developed in-house and with Campbell Ewald, runs in New Yo ...
- AFG Ups Veteran Staffers To Chief ECDs
People on the Move, Fern Siegel - Tuesday, June 3, 2025
Joe Petrucio, Gib Marquardt and Alex Bloom have been with the agen ...
- Cutting Room: 'Wahl' Builds On Barber Legacy
MAD, Fern Siegel - Monday, June 2, 2025
The Chop & Hue creative runs on organic and paid channels highlighti ...
- Saylor Debuts Creative Studio Elevado, Helps Agencies, Brands Navigate AI
MAD, Fern Siegel - Monday, June 2, 2025
The new entity taps into new visual languages, formats and experiences. ...
- Valley Bank Picks Doner As Creative-Strategic AOR
MAD, Fern Siegel - Monday, June 2, 2025
The agency's remit is to elevate brand perception. ...
- Navy 'Spotlights' Special Ops For Gen Z
Out to Launch, Fern Siegel - Monday, June 2, 2025
VML targeted 17-30-year-olds in the campaign geared to elite forces. ...
- Loews Hotels Books New Engen As AOR
MAD, Fern Siegel - Friday, May 30, 2025
Loews owns and operates 27 hotel properties across the United States. ...
- Gunderson Takes Over As CEO, Ogilvy's Lacek Group
MAD, Fern Siegel - Friday, May 30, 2025
He has been with the CRM agency since 2013. ...
- Gerber Reassures 'Sorry' Parents
Out to Launch, Fern Siegel - Friday, May 30, 2025
A new spot explains parents are simply doing their best. ...
- Fallon Bolsters Leadership, Names Fox Chief Strategy Officer, Pulwer MD
MAD, Fern Siegel - Thursday, May 29, 2025
Previously, Fox was the first global head of brand strategy for Goldm ...
- WhatsApp Centers Global Push On Privacy
MAD, Fern Siegel - Thursday, May 29, 2025
The spot runs in the U.S., U.K. Brazil, Mexico and India. ...
- Atlanta Agency Frederick Swanston Rebrands As Bosun
MAD, Fern Siegel - Thursday, May 29, 2025
Naval history is the genesis for the new brand. ...
- Hawaiian Tropic Goes Tantric In Major Campaign
Out to Launch, Fern Siegel - Thursday, May 29, 2025
BBH USA creative celebrates sun-bathing with the right protection. ...
- 'Magic' Time: Amazon Ads Offers Creative Inspiration
MAD, Fern Siegel - Wednesday, May 28, 2025
Anomaly's creative showcases the brand's full-funnel media approach. ...
- Netflix TV Experience Debuts, Enhances User Options
MAD, Fern Siegel - Wednesday, May 28, 2025
The Toaster spot explains the new look and build, updated AI a ...
- 1800 Tequila Is 'Obsessed' With Craft
Out to Launch, Fern Siegel - Wednesday, May 28, 2025
The campaign extends with a bartender education platform. ...
- JKR Taps McShane As First Executive Strategy Director
People on the Move, Fern Siegel - Wednesday, May 28, 2025
Her accounts include Walmart, Mozilla and Yahoo. ...
- Inspire Medical Systems Names BarkleyOKRP AOR
Accounts on the Move, Fern Siegel - Tuesday, May 27, 2025
The agency will lead creative, strategy, media, CRM and customer experience. ...
- Born Social Ups Higham To UK Joint Managing Director
MAD, Fern Siegel - Tuesday, May 27, 2025
Kate Higham's team will lead the AOR work for Smirnoff and partn ...
- Jack Daniel's Answers The 'Call' For A New Generation
MAD, Fern Siegel - Tuesday, May 27, 2025
Energy BBDO's campaign emphasizes the brand's enduring commitment to traditional whiskey-making techniq ...
- Squarespace Reclaims 'Time' For Entrepreneurs
Out to Launch, Fern Siegel - Tuesday, May 27, 2025
The spots shows business owners how to simplify their workflow. ...
- Bakery Assigned Creative AOR For Sendero
Accounts on the Move, Fern Siegel - Friday, May 23, 2025
Sendero will also utilize Ken, the sister media agency. ...
- Attivo Acquires The Next Practice To Fuel AI Growth
MAD, Fern Siegel - Friday, May 23, 2025
The move follows Attivo's 2024 acquisitions of Hill Holliday and Deutsch ...
- Iris Rebrands Image, Champions Creative Commitment
MAD, Fern Siegel - Friday, May 23, 2025
The changes include a simplified strategic framework and a new label: "glob ...
- Nature Is Nonpartisan Unites Political Opposites To Protect The Environment
MAD, Fern Siegel - Friday, May 23, 2025
Founded by a Republican, the org rejects the idea that climate chan ...