- Bluecoat Gin Targets Media To Reach Millennials
MAD, Fern Siegel - Tuesday, May 16, 2023
The company is again partnering with NBC Philadelphia and the Philadelphia Philli ...
- Barometer, ArtsAI Team To Increase In-Campaign Visibility For Podcast Advertisers
MAD, Fern Siegel - Tuesday, May 16, 2023
The new product, AB Daily, mean metrics and brand suitability are measur ...
- Stanley Tucci Celebrates Italian Lifestyle With S.Pellegrino Essenza
Out to Launch, Fern Siegel - Tuesday, May 16, 2023
Ogilvy again handled the brand's creative, this time for S.Pellegrino flavored miner ...
- Basil Hayden, Michelin Highlight Sophisticated Taste
MAD, Fern Siegel - Monday, May 15, 2023
The brands will promote the partnership by providing a co-branded pop-up experien ...
- Fruit Of The Loom Encourages Users To 'Loom Large'
MAD, Fern Siegel - Monday, May 15, 2023
Created by GSD&M, the digital campaign is narrated by actor-comedian Judah Friedlan ...
- OKX Decides To 'Rewrite' The Crypto World
MAD, Fern Siegel - Friday, May 12, 2023
Part of its mission is explained in a new global brand campai ...
- ScienceMagic Selects Reynoso As New York Managing Partner
MAD, Fern Siegel - Friday, May 12, 2023
The former Louis Vitton executive's remit is to scale the business f ...
- Wild Turkey Bourbon Promotes A Free 'Spirit'
MAD, Fern Siegel - Thursday, May 11, 2023
Musicians Shakey Graves, Matt Corby and Yoohei Kawakami are in the n ...
- Take Two: Nickelodeon Revamps Splat Logo
MAD, Fern Siegel - Thursday, May 11, 2023
Nickelodeon has returned to its familiar splat logo in a new bra ...
- NHL Salutes A Mother's Commitment To Players
Out to Launch, Fern Siegel - Thursday, May 11, 2023
The tag says it all: "You don't raise the Cup without t ...
- Science in Sport Taps M&C Saatchi As Lead UK Strategic-Creative Agency
Accounts on the Move, Fern Siegel - Wednesday, May 10, 2023
The company will develop a creative platform that engages amateur athletes ...
- 1800 Tequila Supplies The 'Taste' Of Joy, Success
MAD, Fern Siegel - Wednesday, May 10, 2023
This is the brand's first campaign since 72andSunny was appointed its creati ...
- Pearlfisher Ups Allan To Executive Director, Strategic Business Development
People on the Move, Fern Siegel - Wednesday, May 10, 2023
She joined the agency seven years ago and has worked on CP ...
- Art Of The Possible influence Agency Debuts, Focuses On Influencer Programs
MAD, Fern Siegel - Tuesday, May 9, 2023
Based in London, the shop launches with Pernod Ricard, Korean food bra ...
- AdGreen Selects Fleischer As U.S. Director To Support Sustainability
MAD, Fern Siegel - Tuesday, May 9, 2023
"I've seen first-hand that you don't have to compromise quality to redu ...
- Robichaux Named Dagger's VP, Group Account Director
People on the Move, Fern Siegel - Tuesday, May 9, 2023
Laura Robichaux is a 16-year marketing veteran, who has worked with numero ...
- Gabrielle Union, Dwyane Wade Launch 'Next Level' Sleep
MAD, Fern Siegel - Monday, May 8, 2023
Personalizing the experience with tech can help improve nightly sleep over t ...
- The Glenlivet, Jonathan Adler Team For Game Night
MAD, Fern Siegel - Monday, May 8, 2023
The limited-collection The Glenlivet x Jonathan Adler New Fashioned Game Night K ...
- S&P Global Ratings Upgrades Publicis Groupe To BBB+
MAD, Fern Siegel - Monday, May 8, 2023
The company forecast the agency will deliver 2% to 4% annual organ ...
- Gassed Wins Social-Media Accounts For Fabletics Europe, Drift
Accounts on the Move, Fern Siegel - Friday, May 5, 2023
Its remit is to deliver growth via direct-response creative marketing for t ...
- Bad Moment? Rebel Creamery Can Make It 'Better'
MAD, Fern Siegel - Friday, May 5, 2023
Losing a pet is hard for any child. But her dad consol ...
- Local Radio's Over-The Air, Digital Revs Hit $13.6 Billion in 2022
MAD, Fern Siegel - Friday, May 5, 2023
The 2022 revenue hike will be harder to achieve this year, sin ...
- Coomer Hires Wright As COO, Heads Strategic Planning
People on the Move, Fern Siegel - Friday, May 5, 2023
Previously, she served as SVP of production at the Wrigley Media Gr ...
- Rust-Oleum Promotes New 'Spray' to DIY Demo
MAD, Fern Siegel - Thursday, May 4, 2023
Paint and coating product manufacturer Rust-Oleum has a new campaign to promo ...
- Minute Maid Fills City Life With Sunlight
MAD, Fern Siegel - Thursday, May 4, 2023
The new campaign promotes the juice - and lets urban residents enj ...
- Troy-Bilt Promotes Time-Saving Solutions For Meals, Yard Work
MAD, Fern Siegel - Thursday, May 4, 2023
Troy-Bilt is partnering with three popular DIY and home experts to sha ...
- Jim Beam Promotes 'People' To Next Generation Of Consumers
MAD, Fern Siegel - Wednesday, May 3, 2023
The just-launched spot in the U.S. includes 15-, 30- and 60-second version ...
- Clover Sonoma Dairy Shares Love For Environment
Out to Launch, Fern Siegel - Wednesday, May 3, 2023
A new spot highlights Clover Sonoma as the first dairy to u ...
- Hutchinson Tapped As Kantar's CMO, Insights, North America
People on the Move, Fern Siegel - Wednesday, May 3, 2023
Hutchinson will lead initiatives across all aspects of product marketing, demand generati ...
- Crossmedia Wins Moose Toys Digital Media Planning, Buying
Accounts on the Move, Fern Siegel - Tuesday, May 2, 2023
Moose Toys portfolio includes Magic Mixies Little Live Pets and action-packed Akedo-Ultima ...