- Bonanni To Head Outdoor Media's South Region
MAD, Fern Siegel - Tuesday, May 2, 2023
Bonanni will have oversight for the region's 14 market, business operations, sal ...
- P&G, DoorDash Sign Up For Redner's Retail Campaign
Out to Launch, Fern Siegel - Tuesday, May 2, 2023
MessageWraps creates 20 square feet of moving billboard in the highest traff ...
- Camelot Named Media AOR For Carl's, Hardee's
Accounts on the Move, Fern Siegel - Monday, May 1, 2023
The agency will handle media strategy, buy and planning for the brand ...
- Freedom Solar Powers Clean Urban Streets
MAD, Fern Siegel - Monday, May 1, 2023
The Solar-Umba 4000, a 7-foot solar-powered electric industrial vacuum, activated in Austi ...
- Veuve Clicquot Taps ScienceMagic As UK Creative Partner For Art Exhibit
Accounts on the Move, Fern Siegel - Friday, April 28, 2023
The champagne house is one of the most well-established female-led brands. T ...
- Richard Branson Wants You To Channel 'Dyslexic Thinking'
MAD, Fern Siegel - Friday, April 28, 2023
Some of the most stellar accomplishments in culture, arts and technology ha ...
- Limited-Edition Vizzy Orange Creme Pop Promotes 'Flavor Vibe'
MAD, Fern Siegel - Friday, April 28, 2023
The hard seltzer will be available in mid-May. It joins Vizzy's fo ...
- High Noon Tequila Seltzer Preps For Summer 'Sun'
MAD, Fern Siegel - Thursday, April 27, 2023
The hard seltzer is sold in a variety eight-pact and includes fo ...
- 22Squared Names Bazarkaya Chief Creative Officer
MAD, Fern Siegel - Thursday, April 27, 2023
Previously, global CCO at Optimist, Bazarkaya has also worked at BBDO, D ...
- Acast Debuts Audience Segments, Aids Media Buyers With Smaller Budgets
MAD, Fern Siegel - Wednesday, April 26, 2023
Media buyers on any budget can now access professional-level features. Campaigns ...
- Cheil Chile's Campaign Exposes Murdered Environmentalists In Latin America
MAD, Fern Siegel - Wednesday, April 26, 2023
"The Activist Reserve" spotlights how the murder of Latin American environmental campaigne ...
- Cohen Promoted To ECD At Mother LA
MAD, Fern Siegel - Tuesday, April 25, 2023
Originally from South Africa, Cohen joined Mother in March 2022 from TBWA\Med ...
- Poise Addresses Women's Health Concern
MAD, Fern Siegel - Tuesday, April 25, 2023
It's embarrassing, but real. Lots of women over 20 experience bladder lea ...
- James Leads Thirst's North American Expansion As Managing Director
MAD, Fern Siegel - Monday, April 24, 2023
James' goal is to grow the agency, finding opportunities in low a ...
- Corona Powers Nature With 'Living Billboard'
Out to Launch, Fern Siegel - Monday, April 24, 2023
Fahrenheit DDB created the first ad panel that walks driven by t ...
- Hoopla: Kevin Hart, Steph Curry Promote Chase Freedom Card
MAD, Fern Siegel - Friday, April 21, 2023
The credit card's campaign dovetails with the NBA Playoffs. ...
- Pac-Man Devours Wonderful Pistachios
Out to Launch, Fern Siegel - Friday, April 21, 2023
The famed videogame character is part of the ongoing "Get Crackin'" campa ...
- Fridays For Future Reminds World That 'Earth Is No Toy'
MAD, Fern Siegel - Thursday, April 20, 2023
The campaign's print work will be displayed via wild postings in t ...
- Digital Lure: Nothing Bundt Cakes Highlights Beauty Of Bundt
MAD, Fern Siegel - Thursday, April 20, 2023
New work by PMG challenges the category and stakes the brand's pla ...
- Salut! Hardys Wines Names Above+Beyond Creative AOR
Accounts on the Move, Fern Siegel - Wednesday, April 19, 2023
Above+Beyond will develop Hardys' new brand positioning on the global stage. ...
- Cafe Media Rebrands As Raptive, Evolves To Enhance Revenue
MAD, Fern Siegel - Wednesday, April 19, 2023
New positioning lets creators compete against large legacy media companies and buz ...
- Kalathara Named Group Creative Director, Innocean USA
MAD, Fern Siegel - Tuesday, April 18, 2023
Previously, he was creative director at Meta. Kalathara said he new sh ...
- Bushmills Distills Credo: 'Follow No One'
Out to Launch, Fern Siegel - Tuesday, April 18, 2023
The stirring spot references the legend of Finn McCool, a giant w ...
- Party City Selects 22Squared As Media AOR
Accounts on the Move, Fern Siegel - Monday, April 17, 2023
Party City is the largest retailer of party goods in North Amer ...
- Heineken Silver Launches U.S. Campaign, Plugs 'Taste'
MAD, Fern Siegel - Monday, April 17, 2023
Heineken USA will spend more than $100 million on marketing this ye ...
- Puck Up: NHL Drops Ads For Stanley Cup Playoffs
MAD, Fern Siegel - Monday, April 17, 2023
To promote the event, the NHL is launching three spots that wi ...
- OpenX Names Worswick, VP EMEA-Head Of Global Sustainability
MAD, Fern Siegel - Friday, April 14, 2023
Joe Worswick's remit is to drive EMEA expansion of media measurement f ...
- Facet Rebrands, Leads Seismic Shift In Financial Planning
MAD, Fern Siegel - Friday, April 14, 2023
The firm has undergone a brand transformation and upgraded its virtual custom ...
- Science Moms Promote Clean Energy
Out to Launch, Fern Siegel - Friday, April 14, 2023
The organization educates parents on dirty energy and empowers them to impleme ...
- Libsyn Renews Ad Deals With Top Podcasters
MAD, Fern Siegel - Thursday, April 13, 2023
The platform taps into both U.S. and international advertisers for maximum reven ...