- IPG Optimistic About 2022, Ups Organic Growth Estimate To 6%
MAD, Fern Siegel - Friday, April 29, 2022
Despite global uncertainties in geopolitics and economics, IPG has updated its reven ...
- Initiative, Reprise Digital Appoint Global CEOs
MAD, Fern Siegel - Friday, April 29, 2022
Performance-marketing expert Dimitri Maex named Global CEO of Initiative, while Jarrod Mart ...
- MullenLowe Debuts First Work For 'Finger-Lickin' Good' KFC
MAD, Fern Siegel - Thursday, April 28, 2022
The "finger-lickin' good" campaign is geared to millennials. The food is t ...
- Old Speckled Hen Ale Gets Foxy Endorsement
Out to Launch, Fern Siegel - Thursday, April 28, 2022
The campaign taps into an audience that sees curiosity as a vir ...
- Planet Propaganda Selects Stauff To Lead Business Development
People on the Move, Fern Siegel - Wednesday, April 27, 2022
Shannon Stauff will generate leads and build brand legacies for home improveme ...
- Adventures In Boating: 'See You Out Here' Campaign Speaks To New Demos, Experiences
MAD, Fern Siegel - Tuesday, April 26, 2022
This is Cutwater's first campaign for National Marine Manufacturers Association since bei ...
- Affirm Pushes Easy Payments For Life's Big Moments
MAD, Fern Siegel - Wednesday, April 27, 2022
The new campaign, teaming with San Francisco agency Venables Bell & Partner ...
- Juniper Park\TBWA Taps Jenny Glover, As Acting CCO
People on the Move, Fern Siegel - Tuesday, April 26, 2022
After 20 years in South Africa, Glover joined Toronto-based Juniper Park\TBWA fr ...
- Sunbrella Shifts To Lifestyle Focus, New Work 'Gives Life Texture'
MAD, Fern Siegel - Monday, April 25, 2022
Ad agency Erich and Kallman launched its first campaign for Sunbrella sin ...
- Sadler Heads Media Strategy For OBP
People on the Move, Fern Siegel - Monday, April 25, 2022
Osborn Barr Paramore has named Jody Sadler as its new vice presiden ...
- Time Will Tell: Audemars Piguet Celebrates 50th Anniversary Of Royal Oak
MAD, Fern Siegel - Friday, April 22, 2022
The campaign includes 3D event screens worldwide, including Piccadilly in London, Tim ...
- Republica Havas Names Ishoof Innovator In Residence, Promotes Tech
MAD, Fern Siegel - Friday, April 22, 2022
Ishoof will be involved in creating opportunities and partnerships for the agen ...
- Dunkin' Donuts Casts Next Campaign Via TikTok
MAD, Fern Siegel - Monday, April 25, 2022
The company posted the campaign script on Dunkin's TikTok - and unt ...
- Sharethrough Taps Skinazi As First CMO, Eyes New Product Launches
MAD, Fern Siegel - Thursday, April 21, 2022
"One of the key focuses of the marketing team will be o ...
- Samsonite Travels With Sustainability-Focused Creative
MAD, Fern Siegel - Thursday, April 21, 2022
The new eco-friendly Maxsum Eco luggage collection has a shell made ...
- Ketchum Adds Executive Muscle To Health Services, Earned Media Units
MAD, Fern Siegel - Wednesday, April 20, 2022
The two industry appointments are Jen Fuhrman-Kestler and Angelena Abate. ...
- Audiencex Launches A Self-Service DSP Platform For Small, Medium-Size Agencies
MAD, Fern Siegel - Wednesday, April 20, 2022
Marketers can handle media-buying and omnichannel campaigns without the high cost a ...
- Above+Beyond Adds 2 Senior Creatives
People on the Move, Fern Siegel - Wednesday, April 20, 2022
Ash Prentice and Tim van der Mee join as senior creatives reporti ...
- PerLora Draws Millennials To High-End Furniture, Positions It As The 'New Normal'
MAD, Fern Siegel - Tuesday, April 19, 2022
The campaign, called the "New 'new normal'" is running in "Architectural Diges ...
- Wellcom Worldwide Adds 2 Creative Executives
People on the Move, Fern Siegel - Tuesday, April 19, 2022
Otilio Soto is now as creative director, Wellcom US and Valerie Anders ...
- SiriusXM Adds 3 Marketing Executives
People on the Move, Fern Siegel - Tuesday, April 19, 2022
Three new marketing heads will report to SiriusXM's SVP of brand a ...
- Kia Steers 2023 Sportage Subcompact Campaign, Aligns With Sea Turtle Conservation
MAD, Fern Siegel - Monday, April 18, 2022
Called "Make More Good, the campaign centers on a 30-second TV spo ...
- Hilary Wolfe Hired As HUb San Francisco Creative Director/Partner
People on the Move, Fern Siegel - Monday, April 18, 2022
Wolfe, a 20-year ad vet, has worked at GoodbySilverstein and Hal Ri ...
- Minnesota Twins Names Media Bridge Advertising As Media AOR
Accounts on the Move, Fern Siegel - Friday, April 15, 2022
The agency will handle media-buying strategy, planning and execution for all Twin ...
- Elvis Agency Plants Its First Brand Campaign For Dobbies
MAD, Fern Siegel - Friday, April 15, 2022
Given the pandemic, more people in metropolitan areas are spending more ti ...
- Mattio Communications Launches White Oak To Expand CPG Reach
MAD, Fern Siegel - Friday, April 15, 2022
Drew Tybus will lead the new agency as founder-CEO, which focuses ...
- Workhouse Makes Intercept Music Sing, Named AOR
MAD, Fern Siegel - Thursday, April 14, 2022
Workhouse will develop integrated promotional campaigns for the company. ...
- R/GA Helps BIPOC Entrepreneurs With 'Business'
MAD, Fern Siegel - Thursday, April 14, 2022
Make/Good for Businesses welcomes Black, Indigenous, Latine, Asian and underrepresented entrepreneurs ...
- Chief Creative Officer David Kolbusz To Exit Droga5
People on the Move, Fern Siegel - Thursday, April 14, 2022
Chief Creative Officer David Kolbusz is returning to the U.S. ...
- Blue Apron Feeds Better Customer Experience In New Brand Effort
MAD, Fern Siegel - Wednesday, April 13, 2022
The ads also push Blue Apron's quality ingredients, as well as maki ...