- Lally Upped To CEO, Highdive
MAD, Fern Siegel - Friday, August 18, 2023
Lally is one of three co-founders of the 7-year-old agency. ...
- FirstBank Highlights Business Relationships Via 'Humans'
MAD, Fern Siegel - Thursday, August 17, 2023
The cheeky spots put a premium on the personal touch in busine ...
- Warner Bros., Memrise Partner To Promote 'Blue Beetle,' Spanish Language
MAD, Fern Siegel - Thursday, August 17, 2023
The film is the first Latin-led superhero film and marks the deb ...
- Ruckus Feasts On Chef's Garden Win
Accounts on the Move, Fern Siegel - Wednesday, August 16, 2023
The agency is charged with spearheading strategic brand initiatives. ...
- For 'Chicken Night,' KFC Promotes New $20 Fill Up Box
MAD, Fern Siegel - Wednesday, August 16, 2023
The push is centered around the back-to-school rush, when families are consum ...
- Mediavine Ups Hagmann To SVP, Ad Tech
People on the Move, Fern Siegel - Wednesday, August 16, 2023
In his new post, Hagmann and his team will join a new ...
- Relo Metrics Integrates VideoAmp Viewership Data To Enhance Real-Time Sponsorship Metrics
MAD, Fern Siegel - Tuesday, August 15, 2023
The alliance should help brands and agencies optimize how sponsorship packages a ...
- Paddy Power Mocks Billionaires Buying Soccer Teams
MAD, Fern Siegel - Tuesday, August 15, 2023
Today, half of the 20 English Premier League teams, in part ...
- Winner! 9Rooftops Remains AOR For Pennsylvania Lottery
MAD, Fern Siegel - Monday, August 14, 2023
The agency's remit is to create campaigns that highlight the lottery's missio ...
- HI-CHEW Turns Candy Into A Fruity Adventure
MAD, Fern Siegel - Monday, August 14, 2023
The company says nearly 1 billion pieces of the candy are consum ...
- Simpson Named SVP, Business Development, Advantage Unified Commerce
People on the Move, Fern Siegel - Monday, August 14, 2023
The commerce agency tapped Simpson, with 15-years experience in the beverage industr ...
- Barker-Evans Appointed EVP, Chief Creative Officer For AbelsonTaylor Group
MAD, Fern Siegel - Friday, August 11, 2023
The company president said Barker-Evans has 'the right combination of knowledge, experien ...
- Kona Shifts Into Imaginative Overdrive
MAD, Fern Siegel - Friday, August 11, 2023
The new spot has the Hyundai Kona chased by medieval knights a ...
- McDonald's Celebrates 10th 'Drink Run' To Quench Summer Thirst
Out to Launch, Fern Siegel - Friday, August 11, 2023
The spots, from the H/L agency, now focus heavily on social vide ...
- InnoVision Marketing Named AOR For Sacred Bev To Up Market Share
Accounts on the Move, Fern Siegel - Thursday, August 10, 2023
Sacred Bev expands Native American culture through its unique beverages and proprieta ...
- CityMD Uses OOH Ads To Push Accessible Treatment
MAD, Fern Siegel - Thursday, August 10, 2023
CityMD, the largest urgent care facility in New York, is publicizing itse ...
- Nickelytics, Kiwibot Deliver Rita's Italian Ices To D.C. Streets, Via Robotics
MAD, Fern Siegel - Thursday, August 10, 2023
Forget the traditional ice-cream truck. This is branding and customer experience 21st-centu ...
- Burrell Selected As Quantasy ECD
People on the Move, Fern Siegel - Thursday, August 10, 2023
Previously, he was interim Chief Creative Officer at Burrell Communications. ...
- Steven Singer Gives Away $3M In Lab-Grown Diamonds While Promoting Real Ones
MAD, Fern Siegel - Wednesday, August 9, 2023
The move dovetails with the new campaign that promotes Earth-born diamonds ...
- Take Your Shot: Nettie, 'Hamilton' Play Pickleball
MAD, Fern Siegel - Wednesday, August 9, 2023
Nettie released an exclusive limited-edition "Hamilton"-branded pickleball paddle on Aug. 8 ...
- House 337 Drives Adventure For The Out
MAD, Fern Siegel - Tuesday, August 8, 2023
Luxury car rental The Out's fleet includes the Defender and Range Rove ...
- Walmart Testing In-Store Ads, Demos
MAD, Fern Siegel - Tuesday, August 8, 2023
Brands interested in purchasing this ad space will be able to choo ...
- Samsung Celebrates Interns' Ingenuity In 'Great' Spot For Galaxy Tab S9
MAD, Fern Siegel - Monday, August 7, 2023
The new social-only spot is geared to Gen Zs who want ...
- Quill Fills New 'Order' To Make Workplace Better
MAD, Fern Siegel - Monday, August 7, 2023
The latest iteration of 'The Rewarding Work Place' campaign shows how t ...
- Savills Selects Adam&EveDDB, Bountiful Cow As Creative, Media Leads
Out to Launch, Fern Siegel - Monday, August 7, 2023
The focus is to be more client-centric as Savills accelerates its busine ...
- Acast Posts Rise In Global Net Sales
MAD, Fern Siegel - Friday, August 4, 2023
The company reported a Q2 net sales growth of 22% globally a ...
- DAVID Miami Ups 2 Seasoned Executives
People on the Move, Fern Siegel - Friday, August 4, 2023
Mari D'Aprile is now head of account, while Plautz move from associa ...
- John Doe Group Launches Elsewhere, Unconventional Insight Agency
MAD, Fern Siegel - Thursday, August 3, 2023
Elsewhere takes a community-first approach, securing qualitative insight through a partner netwo ...
- Rivers Agency Enlarges Digital Capabilities With New Hires
MAD, Fern Siegel - Thursday, August 3, 2023
New staffers Jaycie Greenberg and Holt Adams will advise on strategic plannin ...
- Women In Sports Are 'Here To Stay'
Out to Launch, Fern Siegel - Thursday, August 3, 2023
Running in both New York and London, creative features a proactive phra ...