- Primark Selects VCCP As Global Branding-Creative Agency
Accounts on the Move, Fern Siegel - Wednesday, August 30, 2023
Primark is expanding in new markets and channels, as it grows i ...
- Bounteous Names Former Dentsu Exec Hinz As CFO, Focuses On Global Expansion
MAD, Fern Siegel - Wednesday, August 30, 2023
Previously, Hintz was Merkle CFO and Dentsu's head of M&A. ...
- The 'Genius' Test: Back Market Pits Its Refurbished Tech Against Apple
MAD, Fern Siegel - Wednesday, August 30, 2023
Back Market has a simple mission - to challenge the idea th ...
- LG Electronic Revamps Visuals, Pushes 'Life's Good' Mission
MAD, Fern Siegel - Thursday, August 31, 2023
The 3D billboard and social channels display newly created LG characters ...
- Ogilvy New York Selects Ansari As Chief Creative Officer
MAD, Fern Siegel - Tuesday, August 29, 2023
At Ogilvy, she will work on various accounts, including IBM, Coca-Cola Compan ...
- April Tax App Revamps Brand, Site
MAD, Fern Siegel - Tuesday, August 29, 2023
The new brand iteration illustrates how the company is transforming how America ...
- Mentos Notes The Candy's Quirky Uses
MAD, Fern Siegel - Tuesday, August 29, 2023
The campaign pays tribute to the comical ways the candy has be ...
- Korber Pharma Selects Wunderman Thompson For Global Marketing
Accounts on the Move, Fern Siegel - Monday, August 28, 2023
Emotion will be the guiding principle in all future ads. ...
- Smashburger Cooks Up New Creative AOR: Partners In Crime
Accounts on the Move, Fern Siegel - Tuesday, August 29, 2023
Headquartered in Denver, Smashburger has 245 corporate and franchise restaurants operating ...
- Rover Focuses On Human Reassurance In Pet Spots
MAD, Fern Siegel - Monday, August 28, 2023
The brand's new work from Little Hands of Stone targets those w ...
- Vault49 Taps Hughes As Strategy Director
MAD, Fern Siegel - Monday, August 28, 2023
Hughes will lead work across clients such as Guinness and PepsiCo. ...
- Valtech Selects Schroder As Chief Collaboration Officer To Foster Agency Growth
MAD, Fern Siegel - Friday, August 25, 2023
Schroder is assigned responsibility for the agency's internal growth and driving employ ...
- LiveRead Launches Ad-Tech Platform To Deliver Financial Transparency
MAD, Fern Siegel - Friday, August 25, 2023
The company's focus is to streamline media plans and insertion orders a ...
- NFL Brand Campaign Mocks The Notion It's Scripted
MAD, Fern Siegel - Friday, August 25, 2023
The two spots, from 72andSunny, position the NFL as an entertainment, ...
- Sunshine Punch Taps Influencers To Drive Brand Visibility
Out to Launch, Fern Siegel - Friday, August 25, 2023
The cocktail maker launched "Thirst Trap," a new paid social and influenc ...
- Mother Selected As Lead Creative Agency For Orangetheory Fitness
Accounts on the Move, Fern Siegel - Thursday, August 24, 2023
The remit is to increase Orangetheory's visibility and positioning in the categ ...
- Milano Leads Digital Sales, Programmatic Audio For Katz
MAD, Fern Siegel - Thursday, August 24, 2023
Milano, who began his career as a market research specialist at Kat ...
- Apple Pay Kicks Off Cross-Platform Campaign In U.S., U.K.
MAD, Fern Siegel - Thursday, August 24, 2023
The campaign reaches from digital out-of-home to TikTok. ...
- Starch Creative Expands To East Coast, Newman Heads NYC Office
MAD, Fern Siegel - Thursday, August 24, 2023
The Manhattan team is in charge of upcoming projects with Crocs a ...
- CIVCO Radiotherapy Taps LUDWIG+ As Creative AOR
Accounts on the Move, Fern Siegel - Wednesday, August 23, 2023
The assignment includes a new brand name, brand identity and campaign. ...
- Hero Digital, Avionos Alliance Add Digital Muscle To Commerce Services
MAD, Fern Siegel - Wednesday, August 23, 2023
The partnership creates a stronger digital experience in the Salesforce and Ado ...
- Barrow's Intense Scores With Social Media, Word-Of-Mouth Marketing
MAD, Fern Siegel - Wednesday, August 23, 2023
A low-key ad strategy and awards helped a start-up distillery gain nation ...
- T72 Club Expands Portfolio, Acquires Ad Tech Firm Nickelytics
MAD, Fern Siegel - Tuesday, August 22, 2023
Nickelytics claims customers are 2.8x more likely to engage digitally after seei ...
- Social Promotion Touts Simply EspressOJ
MAD, Fern Siegel - Tuesday, August 22, 2023
The pitch wasn't just about a delicious drink, but sparking conversations amo ...
- Uncle Nearest Whiskey Celebrates Motown Music, Love In New Spot
MAD, Fern Siegel - Tuesday, August 22, 2023
The brand is inspired by the first-known Black master distiller, Nathan "Neares ...
- Nerlich Named Global President, McCann
MAD, Fern Siegel - Tuesday, August 22, 2023
The former Havas executive will expand capabilities in global markets, as we ...
- Three Olives Vodka Rebrands, Targets GenZ Customer Base
MAD, Fern Siegel - Monday, August 21, 2023
The demographic focuses on health - so the spirits maker has introduc ...
- Acast Drops Spotify's Ad Analytics, Teams With Podscribe For Attribution
MAD, Fern Siegel - Monday, August 21, 2023
The deal gives Acast advertisers attribution services at no additional cost, allowi ...
- Cheez-It, 'Recess Therapy' Push Upbeat Message To Kids
MAD, Fern Siegel - Friday, August 18, 2023
The Puff'd Talks series offers videos featuring youngsters who share their ta ...
- Wolff Olins Selects Race To Activate Brand-Led Culture Work
MAD, Fern Siegel - Friday, August 18, 2023
In her career, Julia Race has worked with a broad range ...