- Renee Lavecchia Named Executive Director, VMLY&R Miami
People on the Move, Fern Siegel - Friday, May 20, 2022
Lavecchia will maintain her responsibilities overseeing client engagement in Miami for Wendy' ...
- Partesotti Helps Lead FCB As Chief Strategy Officer, Chicago
MAD, Fern Siegel - Thursday, May 19, 2022
FCB named Mollie Partesotti Chief Strategy Officer (CSO) of Chicago. She wi ...
- When Life Gets Awkward, Go To Your 'Skippy Place'
MAD, Fern Siegel - Thursday, May 19, 2022
The target audience for the work is peanut-butter-switching adults 25-54 looking f ...
- Begley Becomes Chief Strategy Officer, CreatorIQ
MAD, Fern Siegel - Wednesday, May 18, 2022
CreatorIQ acquired Tribe Dynamics, which Conor Begley co-founded, last September. ...
- Fernish Encourages Consumers To 'Free Your Home'
MAD, Fern Siegel - Wednesday, May 18, 2022
The furniture company's new campaign encourages people to free their home fr ...
- For A 'Good Time,' Call Cantine Maschio's Prosecco
Out to Launch, Fern Siegel - Wednesday, May 18, 2022
The work positions the sparkling wine as making every day special. ...
- Stoli Group Names Curiosity Its First Social AOR For Agave Portfolio
Accounts on the Move, Fern Siegel - Tuesday, May 17, 2022
The Cincinnati agency's assignments focus on three ultra-premium tequilas. ...
- OUTFRONT Media Adds Portland, Ups Northwest Presence
MAD, Fern Siegel - Tuesday, May 17, 2022
The company has acquired billboards and various business support assets in Portlan ...
- Martin Harrison Moves To Strategy Director, True
People on the Move, Fern Siegel - Tuesday, May 17, 2022
Harrison's remit is to shape the department as the business expands. ...
- Dr. Praeger's Picks Wheelhouse Labs As AOR
Accounts on the Move, Fern Siegel - Monday, May 16, 2022
The agency will develop new brand campaigns to promote the plant-based, vegetari ...
- Amex's 'When' Campaign Targets Big Moments For Millennials, Gen Zs
MAD, Fern Siegel - Monday, May 16, 2022
Younger customers represented about 60% of new American Express consumer accounts acquir ...
- Biamon Named President/COO Of RQ
People on the Move, Fern Siegel - Monday, May 16, 2022
The former Appian Way co-founder will oversee growth for the brand-marketing age ...
- Edrington UK Appoints Wunderman Thompson As Global Digital Partner
Accounts on the Move, Fern Siegel - Friday, May 13, 2022
The new digital commerce strategy will launch in July. ...
- Mother Hires Miller As President-Partner To Oversee NY, LA
MAD, Fern Siegel - Friday, May 13, 2022
Prior to her appointment, Miller, a 20-year experimental agency vet, was preside ...
- 'Godiva Is Chocolate' Campaign Positions Product As A Daily Indulgence
MAD, Fern Siegel - Friday, May 13, 2022
Godiva teamed with actor Chris Evans ("The Avengers" franchise, "Knives Out") ...
- Pod Digital Media Nabs Ad Rights To ESPAT TV
MAD, Fern Siegel - Thursday, May 12, 2022
The agency targets podcasters with multicultural audiences and connects them with t ...
- adam&eveDDB Opens Berlin Office To Service Deutsche Telekom Win
MAD, Fern Siegel - Thursday, May 12, 2022
This is the agency's third global office, led by newly appointed Chi ...
- McGarrah Jessee Names Tim Roan As Chief Creative Officer
People on the Move, Fern Siegel - Thursday, May 12, 2022
Roan said McJ "is steeped in craft - which is a rari ...
- The Social Element Taps Cooksley As CEO, North America
MAD, Fern Siegel - Wednesday, May 11, 2022
Ashley Cooksley, the agency's former North American managing director, takes the rein ...
- Campaign Repositions Marmite Truffle As Upscale Item
MAD, Fern Siegel - Wednesday, May 11, 2022
adam&eveDDB just debuted an out-of-home campaign for Marmite's new posh spread: Marmi ...
- Coors Light Cools Miami With Chillboards
Out to Launch, Fern Siegel - Wednesday, May 11, 2022
Coors Light has launched a new ad campaign in Miami that encourag ...
- Levy Heads Client Management For Vault49
People on the Move, Fern Siegel - Wednesday, May 11, 2022
She will lead some of the agency's key global client relationships, su ...
- Discover Puerto Rico's Wants Visitors To 'Live Boricua'
MAD, Fern Siegel - Tuesday, May 10, 2022
"The essence of Live Boricua means to 'live like us,' and promis ...
- Ad Vet Sgrizzi Joins NBCU As SVP, Client Partnerships
MAD, Fern Siegel - Tuesday, May 10, 2022
Prior to joining the company, Sgrizzi spent nearly three decades at Turner/WarnerMe ...
- Wolff Olins Beefs Up Global Design Team
People on the Move, Fern Siegel - Monday, May 9, 2022
The U.K. agency is adding to its creative department. ...
- BBDO Pitch: 'World Works' With ServiceNow
MAD, Fern Siegel - Monday, May 9, 2022
The cross-media campaign illustrates how ServiceNow's tech impacts many aspects of l ...
- 'Happier Place' Takes Gentle Approach To Mental-Health Awareness
Out to Launch, Fern Siegel - Monday, May 9, 2022
A guerilla-marketing campaign has hit Richmond, Virginia, to highlight a social cri ...
- Sinclair Tapped To Head Glow's Strategy, Extend Digital
MAD, Fern Siegel - Friday, May 6, 2022
Sinclair will overseeing the agency's entertainment roster, which includes WarnerMedia, Paramount a ...
- Meal Plan: Land O'Frost Promotes Affordable Options
MAD, Fern Siegel - Friday, May 6, 2022
The "Sandwich Board" campaign, created by the Merge agency, runs through 2 ...
- LaBelle Tapped As Boosta, Inc.'s Chief Growth Officer
People on the Move, Fern Siegel - Friday, May 6, 2022
LaBelle has previous global marketing experience at Apple and Nike. ...