- Holiday Retail Sales Forecast Up 4% Over Last Year
Research Brief, Jack Loechner - Tuesday, September 24, 2002
The National Retail Federation (NRF) announced today that it is forecasting 20 ...
- More Searchers Than Greeters
Research Brief, Jack Loechner - Tuesday, September 24, 2002
Nearly half of the active audience is searching the Internet, but on ...
- Affluent Adult Market Grew 21% in Past 18 Months
Research Brief, Jack Loechner - Tuesday, September 17, 2002
Interep recently released a report entitled "Reaching the Affluent Consumer" that profil ...
- Internet Radio Listening Inches Up During Week of August 26
Research Brief, Jack Loechner - Tuesday, September 17, 2002
According to MeasureCast, Inc., seventeen of The MeasureCast Weekly Top Internet rad ...
- At Work Internet Use Peaks Between 10am and Noon
Research Brief, Jack Loechner - Tuesday, September 17, 2002
According to August 2002 hour-by-hour usage data, Nielsen also finds that pri ...
- College Students Are Wired
Research Brief, Jack Loechner - Tuesday, September 17, 2002
The generation that grew up with the personal computer relies on t ...
- Nielsen//NetRatings Commerce & News
Research Brief, Jack Loechner - Tuesday, September 17, 2002
EBay, Amazon and Yahoo continue to hold down the top shopping spot ...
- Consumers Borrowing to Live
Research Brief, Jack Loechner - Tuesday, September 10, 2002
67% of Americans who have outstanding student loans say student loans a ...
- Cutting the Cord For the Dish
Research Brief, Jack Loechner - Tuesday, September 10, 2002
About 82 percent of U.S. households have some type of cable ...
- Smaller is Looking Better Except The City By the Sea
Research Brief, Jack Loechner - Tuesday, September 10, 2002
Marketers are taking a closer look and incorporating local audiences into the ...
- Spend A Little, Save A Little Is the Consumer Plan
Research Brief, Jack Loechner - Tuesday, September 10, 2002
The downward momentum in consumer confidence came to a halt in Augu ...
- The Internet is Essential and Streamies are Buyers
Research Brief, Jack Loechner - Tuesday, September 10, 2002
When compared with traditional media, one out of five Americans feel th ...
- More Magazine Readers Reading More
Research Brief, Jack Loechner - Tuesday, September 10, 2002
"Magazine readership increased 5.3% among adults since 1998, outpacing the 4.4% grow ...
- American Idol is Idolized
Research Brief, Jack Loechner - Tuesday, September 10, 2002
Daily overnight analysis shows that traffic to the "American Idol" site skyrocket ...
- Fixer Uppers Are Motivated Prospects for Advertising
Research Brief, Jack Loechner - Tuesday, September 3, 2002
According to a new study by Scarborough Research, an average of ...
- Wireless Adults Go Online
Research Brief, Jack Loechner - Tuesday, September 3, 2002
The First Quarter 2002 Wireless Internet Benchmark study by comScore Networks, In ...
- Families, Lifestyles and Finances
Research Brief, Jack Loechner - Tuesday, September 3, 2002
Women dominate the Family and Lifestyle sites during the 3rd week ...
- Newspaper and Broadcast Advertising Up, Magazines Down for the Count
Research Brief, Jack Loechner - Tuesday, September 3, 2002
A release from the Dow Jones Newswires by Brian Steinberg reports th ...
- Multi-Channel Shopping for Home Electronics
Research Brief, Jack Loechner - Tuesday, August 27, 2002
According to the 2002 Customer Focus report commissioned by Vertis, US adul ...
- Internet Radio Listening Index Continues to Rise
Research Brief, Jack Loechner - Tuesday, August 27, 2002
MeasureCast, Inc. reported that the Christian music format is finding a ho ...
- Career Searching Outpaces Education 2nd Week in August
Research Brief, Jack Loechner - Tuesday, August 27, 2002
According to Nielsen//NetRatings data for the week ending August 11th, career buildi ...
- Ad Clutter Diminishes Performance
Research Brief, Jack Loechner - Tuesday, August 27, 2002
In a recent communiqué from BURST!Media, they reported on the clutter ...
- CRM No Longer The Hottest Topic
Research Brief, Jack Loechner - Tuesday, August 27, 2002
CRM will show a modest growth over the next five years, accordi ...
- Internet Radio Listening Is Primarily A Work-Hour Phenomenon
Research Brief, Jack Loechner - Sunday, August 18, 2002
MeasureCast, Inc. reported that, for the week of July 29, the Education ...
- This Is Not Blarney
Research Brief, Jack Loechner - Sunday, August 18, 2002
Though Ireland’s population of 18 to 24 year olds will shrink ...
- Cars and Computers
Research Brief, Jack Loechner - Sunday, August 18, 2002
eBay motors reached four times as many consumers than the Ford Mot ...
- Consumers, Credit Cards and Direct Mail Promotion
Research Brief, Jack Loechner - Sunday, August 18, 2002
According to a new survey from Vertis, conducted by Marshall Marketing a ...
- Economic & Consumer Insights for Marketing Executives
Research Brief, Jack Loechner - Sunday, August 18, 2002
Consumer confidence continues to fall ... For the 5th consecutive month consum ...
- Selling Online VS Offline
Research Brief, Jack Loechner - Sunday, August 18, 2002
The Direct Marketing Association (DMA) reported in April 2002 that 25% ...
- A Quarter of Vacationing Americans Are Charging It
Research Brief, Jack Loechner - Sunday, August 11, 2002
According to a nationwide survey by the Cambridge Consumer Credit Index report ...