- Hispanics on Internet More Affluent Than General Population
Research Brief, Jack Loechner - Saturday, November 13, 2004
In the 80 plus metropolitan markets surveyed regularly by The Media Audi ...
- eBay Reaches as Many H&G Shoppers Online as Home Depot, Lowes & HGTV Together
Research Brief, Jack Loechner - Friday, November 5, 2004
A deep drill-down into demographics, ad types, advertisers, sizes and delivery technologi ...
- An Early Look at November, December Retail Sales
Research Brief, Jack Loechner - Friday, November 5, 2004
Archstone Consulting, anticipating the start of the 2004 holiday shopping season, forecas ...
- Telephone Marketing Pulls the Best, Pays Off the Best
Research Brief, Jack Loechner - Friday, November 5, 2004
The 2004 Response Rate Report, recently released by the Direct Marketing Associatio ...
- Heavy Radio and TV Users are Heavy Internet Visitors and Buyers
Research Brief, Jack Loechner - Friday, November 5, 2004
According to The Media Audit in a recent report, Radio listeners a ...
- Majority of Executives Don't Want to be CEO
Research Brief, Jack Loechner - Friday, November 5, 2004
According to new research by Burson-Marsteller, the number of executives who don ...
- Automotive Site Destinations, Demograpics, And Ad Technology on Internet
Research Brief, Jack Loechner - Saturday, October 30, 2004
A deep look at automotive destinations, demograpics of viewers, ad types a ...
- Internet Chosen for Information, Television for Entertainment
Research Brief, Jack Loechner - Saturday, October 30, 2004
The "Generational Media Study," conducted by Frank N. Magid Associates for t ...
- Most Mothers Say Advertisers Don't Recognize Their Needs as Mothers
Research Brief, Jack Loechner - Saturday, October 30, 2004
Maria Bailey, author of "Marketing to Moms: Getting Your Piece of t ...
- Election Special: Internet Use and Political Information
Research Brief, Jack Loechner - Saturday, October 30, 2004
Prominent commentators have expressed concern that growing use of the internet wou ...
- Fifth Month of Magazine Advertising Growth in September
Research Brief, Jack Loechner - Sunday, October 24, 2004
Total magazine rate-card-reported advertising revenue for the month of September 2004 clos ...
- Most Popular Terms, Brands and Word Count Searches on the Internet
Research Brief, Jack Loechner - Sunday, October 24, 2004
Hitwise reports that while eBay is the most visited online shopping a ...
- Old Familiar ''Digital Divide'' Still Shapes Media Landscape
Research Brief, Jack Loechner - Sunday, October 24, 2004
A new report series from Knowledge Networks/SRI finds that households with high ...
- The Last Mile Hinders VoIP Mass Market Proliferation
Research Brief, Jack Loechner - Sunday, October 24, 2004
A new report from Global Advertising Strategies finds that VoIP marketing ...
- Consumer Spending Plans Favor Bush Ratings
Research Brief, Jack Loechner - Sunday, October 24, 2004
According to the latest BIGresearch Consumer Intentions and Action survey, the w ...
- 25's to 50 Year Old Internet Music Seekers a Significant Category
Research Brief, Jack Loechner - Saturday, October 16, 2004
A deeper look at Online music destinations, user demographics, ad types, siz ...
- Internet Telephony, With Features, Gaining Popularity
Research Brief, Jack Loechner - Saturday, October 16, 2004
The study High Speed Internet: Challenges and Opportunities 2004, recently released ...
- Online Info Spurs Offline Spending
Research Brief, Jack Loechner - Saturday, October 16, 2004
Online product research by consumers this past year was responsible for drivi ...
- RFID Surprisingly Familiar to Consumers
Research Brief, Jack Loechner - Saturday, October 16, 2004
In conjunction with very topical consumer implant technology, the new Consumer RF ...
- Young Males Lead The Way Towards a Cell-Only Population
Research Brief, Jack Loechner - Saturday, October 16, 2004
According to a new analysis from Mediamark Research Inc., 8.1% of U. ...
- ''A Man and a Woman'' Appears to be a Bush Strength
Research Brief, Jack Loechner - Thursday, October 14, 2004
comScore Networks recently released the results of a study examining the facto ...
- Over 45's Most Interested in Food and Cooking on the Web
Research Brief, Jack Loechner - Sunday, October 10, 2004
A deeper look at the most popular Web sites for Online fo ...
- Trade Show Recovery Part of Advertising and Strategic Marketing Program
Research Brief, Jack Loechner - Sunday, October 10, 2004
The Trade Show Exhibitors Association (TSEA), and Tradeshow Week Custom Research, ...
- Radio Station Format Shapes Audience, But Not Media Buy Decision
Research Brief, Jack Loechner - Sunday, October 10, 2004
Bob Jordan, president of International Demographics, previews a new report from T ...
- Interactive Program Guides: the Portal for Television Entertainment
Research Brief, Jack Loechner - Sunday, October 10, 2004
In-Stat/MDR, in a recent report, says that it expects the worldwide I ...
- Yahoo!, MSN and AOL Top Sites for Financial News
Research Brief, Jack Loechner - Tuesday, October 5, 2004
A drill-down into sites, viewer demographics, ad sizes, technologies and delivery meth ...
- All Hallow's Eve: An Insight on Kid's Culture
Research Brief, Jack Loechner - Tuesday, October 5, 2004
BIGresearch, in a survey conducted for the National Retail Federation (NRF), fou ...
- Internet Not Benefiting From Presidential Advertising
Research Brief, Jack Loechner - Tuesday, October 5, 2004
Michael Cornfield, in a memo for the Pew Internet & American Li ...
- Direct Correlation Between Customer Experience Online And Purchasing
Research Brief, Jack Loechner - Saturday, September 18, 2004
According to a new study, conducted by market research firm Vividence, Amazon.c ...
- Online Sports, Leagues and Teams Sites, Demographics, Ad Types, Styles, Delivery and Technologies
Research Brief, Jack Loechner - Saturday, September 18, 2004
Online Sports, Leagues and Teams Sites, Demographics, Ad Types, Styles, Delivery a ...