- GroupM: Canada's Ad Growth Decelerating, Coronavirus A 'Wildcard'
MediaDailyNews, Joe Mandese - Monday, March 2, 2020
The expansion of Canada's ad economy has begun a deceleration that wi ...
- Consumers Deem Netflix More Indispensable Than Major TV Networks
Research Intelligencer, Joe Mandese - Monday, March 2, 2020
Asked which viewing option they would keep if their options were limite ...
- This Just In: GroupM's Canada Ad Market Forecast
Research Intelligencer, Joe Mandese - Monday, March 2, 2020
Media spending growth in Canada appears to mirror that of the U.S ...
- How CTV Is Weaning Advertisers Off Walled Gardens, Cookies Too
RTBlog, Joe Mandese - Monday, March 2, 2020
There were some important indicators disclosed as part of The Trade Desk ...
- Corona Beer Goes Viral (Not In The Good Way)
MediaDailyNews, Joe Mandese - Friday, February 28, 2020
While the potential pandemic spread of the Coronavirus is impacting brands, no ...
- Machines To Surpass Humans In Consumer Interaction Within 3 Years
Research Intelligencer, Joe Mandese - Friday, February 28, 2020
AI is having a profound effect on all facets of marketing a ...
- TikTok Achieves Critical Mass, Approaches Twitter's Share Of Social Users
MediaDailyNews, Joe Mandese - Thursday, February 27, 2020
Social media phenom TikTok has achieved critical mass, according to the first-ev ...
- Ad Execs Increasingly Using Mobile Audio In Lieu Of AM/FM Radio Buys
MediaDailyNews, Joe Mandese - Thursday, February 27, 2020
Nearly half of ad execs say they are using mobile audio advertisi ...
- Most Ad Execs Using Location-Based Data, Primarily For Ad Targeting
Research Intelligencer, Joe Mandese - Thursday, February 27, 2020
The majority of ad executives are currently utilizing location-based data, and t ...
- Conservative Sites: Examiner Continues To Ascend, Fox News Continues To Dominate
Marketing Politics Weekly, Joe Mandese - Tuesday, February 25, 2020
The Washington Examiner registered its 13th consecutive month of year-over-year increases ...
- 'Trust' Reaches A High For All TV News Brands, Except One
Marketing Politics Weekly, Joe Mandese - Tuesday, February 25, 2020
In the aftermath of the presidential impeachment, all of America's leading ...
- BBB Begins Monitoring Political Ads For Voters, Finds Most Don't Use Icons
Marketing Politics Weekly, Joe Mandese - Wednesday, February 26, 2020
Digital platforms such as Facebook may be opting to take no positi ...
- South Carolina Debate Slides 17% From New Hampshire
Marketing Politics Weekly, Joe Mandese - Wednesday, February 26, 2020
CBS' telecast of the Democratic debate in Charleston, SC on Tuesday nig ...
- From Oddsmakers To AI, The Democratic Race Is Still Anyone's Guess
Red, White & Blog, Joe Mandese - Tuesday, February 25, 2020
In recent months, I've begun to receive a variety of predictive analys ...
- Marketer 'Optimism' Rebounding: Climbs From Six Months, Year Ago
Research Intelligencer, Joe Mandese - Wednesday, February 26, 2020
Marketer confidence in the U.S. economy climbed significantly in February from t ...
- Think Global, Spend Local: Domestic Share Of Marketing Budgets Continues To Rise
Research Intelligencer, Joe Mandese - Wednesday, February 26, 2020
The percentage of marketing budgets spent on domestic markets continues to ...
- Digital Agency Native Jason Heller Leaves McKinsey For 'Message Machine' Persado
MediaDailyNews, Joe Mandese - Tuesday, February 25, 2020
Heller has joined AI-powered ad optimization firm Persado as president, and sa ...
- Ascential Invests $10M In Startup Media-Buying Processor Hudson MX
MediaDailyNews, Joe Mandese - Monday, February 24, 2020
Ascential PLC, a B2B media holding company best known for operating t ...
- The Target Is The Message: Trade Desk Uses Consumer Buys To Reach Ad Execs
MediaDailyNews, Joe Mandese - Tuesday, February 25, 2020
In a rare use of consumer media to reach a highly target ...
- Digital Ad Impression Quality Dips In Q4
Research Intelligencer, Joe Mandese - Tuesday, February 25, 2020
After trending downward throughout 2019, so-called "problematic" ad impressions spiked again ...
- Agency M&A Market Stalls: 2019 Was Half What It Was Just A Couple Years Ago
MediaDailyNews, Joe Mandese - Monday, February 24, 2020
Madison Avenue's acquisitions marketplace has slowed down dramatically over the past f ...
- IAB: Programmatic Now 85% Of All U.S. Digital Advertising
MediaDailyNews, Joe Mandese - Monday, February 24, 2020
Programmatic media buys now account for 85% of all digital ad spendin ...
- Most Ad Execs Zoning Out On ZoneCasting
Research Intelligencer, Joe Mandese - Monday, February 24, 2020
While the vast majority of big advertisers and agencies are currently usi ...
- It's The B2B Identity, Stupid
RTBlog, Joe Mandese - Monday, February 24, 2020
What if you could target businesses based on their intent signals usi ...
- Say What You Want, Just Spell Bloomberg's Name Right
Marketing Politics Weekly, Joe Mandese - Thursday, February 20, 2020
The TV news pundits skewered Mike Bloomberg's performance during Wednesday's Democratic Presidenti ...
- President's Reelection Campaign Acquires Exclusive YouTube Takeover
Marketing Politics Weekly, Joe Mandese - Friday, February 21, 2020
The President's reelection campaign bought a takeover of YouTube on Election Da ...
- Carat's Epstein Named CEO Of Media Brands: No, Not That Mediabrands
MediaDailyNews, Joe Mandese - Thursday, February 20, 2020
Dentsu Aegis Network has named Michael Epstein CEO of Media Brands a ...
- OMD Dominates Media Agency New Business In 2019, Carat No. 2
Research Intelligencer, Joe Mandese - Friday, February 21, 2020
OMD was the winningest media agency in 2019, according to the late ...
- Why 'Political Ratings,' And Why Now: A Q&A With Nielsen's Michelle Andreas
Marketing Politics Weekly, Joe Mandese - Wednesday, February 19, 2020
Nielsen recently began rolling out TV audience ratings based on viewers' politic ...
- Nevada Debate More Than Doubles New Hampshire, Iowa Ratings: 'Bloomberg Effect' Cited
Marketing Politics Weekly, Joe Mandese - Thursday, February 20, 2020
The Democratic debate in Nevada Wednesday night was tuned to by 10 ...