- Golin Ends Unusual Three-Way, Names Neale Sole CEO
MediaDailyNews, Joe Mandese - Wednesday, December 11, 2019
Interpublic is once again restructuring the management of its Golin unit, nami ...
- Clients Slightly More Tolerant Than Agencies Re Disney-Like Pitch Terms
Research Intelligencer, Joe Mandese - Wednesday, December 11, 2019
Advertisers and agency media buyers both deem Disney-like account pitches requiring ...
- Ad Execs Question Ethics, Legality Of Disney-Like Pitch Terms
MediaDailyNews, Joe Mandese - Tuesday, December 10, 2019
Nearly two-thirds of ad execs say terms that require an agency ...
- Agency Consensus Projects 4.5% Expansion In Global Ad Economy In 2020
MediaDailyNews, Joe Mandese - Monday, December 9, 2019
The global ad economy will expand 4.5% in 2020, according to ...
- Consensus Ad Outlook For 2020 = +4.5%
Research Intelligencer, Joe Mandese - Monday, December 9, 2019
The consensus of Madison Avenue's leading forecasters is that the global ...
- Internet Continues To Be Global Ad Growth Driver: Video, Social Hottest Sub-Segments
Research Intelligencer, Joe Mandese - Monday, December 9, 2019
Digital media, especially internet display, video and search advertising, continue to ...
- Radio Still Dominates Share Of Ad-Supported Audio Time
Research Intelligencer, Joe Mandese - Monday, December 9, 2019
For all the incursions by digital media, conventional radio continues to domina ...
- Study Finds Gen Zers Search-Savvy, Influenced By Social Media
Research Intelligencer, Joe Mandese - Monday, December 9, 2019
A study by Adthena of consumers ages 18-24 finds Gen Zers a ...
- Remember Bid Caching? It's Back, Sort Of
RTBlog, Joe Mandese - Monday, December 9, 2019
The practice, which effectively cached and kept reusing an advertiser's bid reque ...
- Press Becoming More Vigilant About Debunking President's False Comments/Tweets
Marketing Politics Weekly, Joe Mandese - Friday, December 6, 2019
Major U.S. news outlets are doing a better job of fact-checking a ...
- Magazine 'Media Mix' Shifts To Mobile, Video: Total Audience Rises 24% In 5 Years
Research Intelligencer, Joe Mandese - Thursday, December 5, 2019
What a difference five years makes, at least in terms of h ...
- Nothing Cryptic About It -- Americans Still Prefer Cash
Research Intelligencer, Joe Mandese - Thursday, December 5, 2019
Despite the buzz of digital payment systems, cryptocurrencies and other non-traditional for ...
- Study Finds Cash, Not 'Experiences,' Most Desired Holiday Gift -- Especially Among Gen Zers
Research Intelligencer, Joe Mandese - Thursday, December 5, 2019
A study using innovative "chat-based" research methodology finds that nearly three ...
- Fox Continues To Dominate Conservative News Publishers, Posts Strong October Gains
Marketing Politics Weekly, Joe Mandese - Monday, December 2, 2019
The analysis, which tracks changes in the volume of unique visitors f ...
- What's Red & Blue And A Toss-Up All Over: Bloomberg's Political Media Spending
Marketing Politics Weekly, Joe Mandese - Monday, December 2, 2019
Mike Bloomberg's initial flight of paid political advertising buys backing his Presidenti ...
- President Amps Up Disparaging Tweets As Impeachment Heats Up
Marketing Politics Weekly, Joe Mandese - Wednesday, December 4, 2019
On the heels of disparaging nicknames used for other world leaders ...
- Americans Angry World Leaders Joked About President, Say 'USA' Has Lost Brand Esteem
Marketing Politics Weekly, Joe Mandese - Wednesday, December 4, 2019
After seeing other world leaders joking about the U.S. President behind h ...
- IBM's Bitterman Joins TripleLift As CMO
MediaDailyNews, Joe Mandese - Tuesday, December 3, 2019
Long-time ad industry executive Jordan Bitterman has joined ad-tech firm TripleLift ...
- Marketing 'Word Of The Year,' This Time It's Personal
MediaDailyNews, Joe Mandese - Wednesday, December 4, 2019
"Personalization" is 2019's word of the year, according to results of ...
- Carat USA Names Strategy Vet Steele CEO
MediaDailyNews, Joe Mandese - Wednesday, December 4, 2019
Carat USA has promoted Angela Steele to CEO, succeeding Michael Epstein, w ...
- A Prime Minister, A President, And A Princess Walk Into A Bar
Red, White & Blog, Joe Mandese - Wednesday, December 4, 2019
Have you heard the joke about five world leaders who walk in ...
- The Great Targeting Paradox: People Like Personalization, But Don't Want To Be Tracked
Research Intelligencer, Joe Mandese - Wednesday, December 4, 2019
"Personalization" may now be the biggest buzzword in marketing, but it al ...
- Study Finds Loyalty Programs Sagging, 2 In 5 Consumers Now Avoid Them
Research Intelligencer, Joe Mandese - Wednesday, December 4, 2019
Consumer loyalty programs are popular with retailers and brand marketers but a ...
- Industry Marketing Vet Kalehoff Joins Realeyes
MediaDailyNews, Joe Mandese - Tuesday, December 3, 2019
Industry data and technology marketing veteran Max Kalehoff has joined Realeyes ...
- GroupM Revises U.S. 2019 Ad Growth Up To 6.2%, 2020 Down To 4.0%
MediaDailyNews, Joe Mandese - Tuesday, December 3, 2019
GroupM now projects U.S. advertising will expand 6.2% to $244 billion ...
- Dolan Stepping Down As IAB President, Search For Successor Begun
MediaDailyNews, Joe Mandese - Tuesday, December 3, 2019
Patrick Dolan will step down as president of the Interactive Advertising Bure ...
- eMarketer Projects Gains In Daily Time Spent With Digital Video, Smaller Shares Going To Netflix, YouTube
Research Intelligencer, Joe Mandese - Tuesday, December 3, 2019
A new eMarketer report projects Netflix and YouTube -- the sector's t ...
- Agency Forecasting Unit Outlooks Updated
Research Intelligencer, Joe Mandese - Tuesday, December 3, 2019
GroupM's revised ad outlook for U.S. ad spending provides some impetus f ...
- WFA: Traditional Media Price Inflation To Outpace Digital In The U.S. Next Year
MediaDailyNews, Joe Mandese - Monday, December 2, 2019
Ad costs in the major media will expand at a lower ra ...
- Marketers Identify Tracking, Accountability, Transparency As Greatest Trust 'Weaknesses'
MediaDailyNews, Joe Mandese - Monday, December 2, 2019
"Tracking,' defined as benchmarking the value of a marketing organization's performance ov ...