- Google Crushes Facebook As Commerce Traffic Generator
Research Intelligencer, Joe Mandese - Thursday, February 20, 2020
After direct visits to commerce sites, Google dominates commerce-based traffic on t ...
- Network Audience Delivery Dives In Q1, TV Usage Declines Accelerating
MediaDailyNews, Joe Mandese - Wednesday, February 19, 2020
Halfway through Q1, the network TV marketplace appears to be getting o ...
- Mindshare Shares Its Outlook For 2020's Big 6 Disruptions
Research Intelligencer, Joe Mandese - Wednesday, February 19, 2020
GroupM's Mindshare unit kicks off 2020 with a fairly thorough and insightf ...
- MRC Re-ups Accreditation For 'Survey Of The American Consumer,' Industry's Core Media Planning Source
MediaDailyNews, Joe Mandese - Tuesday, February 18, 2020
The Media Rating Council (MRC) has voted to continue accrediting MRI-Simmons' Surv ...
- Nearly 1 In 4 Browsers Have Malware Injecting Ads For Rivals, Other Commerce Sites
Research Intelligencer, Joe Mandese - Tuesday, February 18, 2020
Nearly 25% of browsers visiting an online shopping site contain malware injecti ...
- Apple Cost-Per-Installs More Than Double Android, Mobile Average
Research Intelligencer, Joe Mandese - Tuesday, February 18, 2020
With mobile app install advertising poised to top $200 billion next yea ...
- Price Vs. Experience: Here Are Some 'Multiples' For Key Consumer Categories
Research Intelligencer, Joe Mandese - Tuesday, February 18, 2020
When it comes to the tradeoffs of price vs. "experience," some categori ...
- Report Finds Americans Have More Free Time, Especially Younger Ones
Research Intelligencer, Joe Mandese - Tuesday, February 18, 2020
There's a scintillating insight buried in Deloitte's new "Human Experience" report th ...
- Kantar CEO Salama Placed On 'Garden Leave,' Exec Committee Will Tend To Business
MediaDailyNews, Joe Mandese - Monday, February 17, 2020
Lame duck Kantar CEO Eric Salama is stepping down immediately. According ...
- Report Projects OTT Ad Fraud At $4.1 Billion, 17% Of All Impressions
Research Intelligencer, Joe Mandese - Monday, February 17, 2020
A new report from cybersecurity firm CHEQ and the University of Baltimo ...
- Coronavirus Dominating Share Of News Coverage
Research Intelligencer, Joe Mandese - Monday, February 17, 2020
In response to the influx of media coverage about the coronavirus, Cisi ...
- Founders Would Have Deemed Pace Of News Unprecedented: Un-President-ed, Too
RTBlog, Joe Mandese - Monday, February 17, 2020
On this Presidents Day, I'd like you to think about how t ...
- OTT Service Finds Consumers Prefer To Be Paid To Watch Ads, Converts To That Model
MediaDailyNews, Joe Mandese - Friday, February 14, 2020
Nine out of ten consumers would prefer to subscribe to an O ...
- Number Of TV Channels Received By U.S. Households Falls Dramatically
MediaDailyNews, Joe Mandese - Thursday, February 13, 2020
For only the second time since Nielsen has been reporting data illustrati ...
- Exclusive Nielsen Data Reveals Number Of TV Channels Received Plummeting
Research Intelligencer, Joe Mandese - Thursday, February 13, 2020
New data provided exclusive to Research Intelligencer subscribers reveals a dramatic decli ...
- U.S. Political Ad Spending To Approach $7 Billion, Represent 1.4% Of All Media Ad Revenues
MediaDailyNews, Joe Mandese - Wednesday, February 12, 2020
Political ad spending during the 2020 campaign cycle will approach $7 billio ...
- RAB Extends CEO Farber's Contract Through April 2023
MediaDailyNews, Joe Mandese - Tuesday, February 11, 2020
The Radio Advertising Bureau (RAB) today announced it has extended the contra ...
- Digital Political's 'Big One'
Red, White & Blog, Joe Mandese - Wednesday, February 12, 2020
The ad industry likes to grouse over the fact that the B ...
- ESPN, Fox News Top 'Perceived' Cable Network Value
Research Intelligencer, Joe Mandese - Wednesday, February 12, 2020
At a time when consumers increasingly have the opportunity to purchase vid ...
- Nielsen Reveals 646,000 Program Universe
MediaDailyNews, Joe Mandese - Tuesday, February 11, 2020
In a finding that makes John Malone's apocryphal "500 channel universe" se ...
- Streaming Accounts For 19% Of Total Viewing, Netflix Accounts For A Third Of That
Research Intelligencer, Joe Mandese - Tuesday, February 11, 2020
Streaming services now account for 19% of total audience usage of t ...
- Nielsen 'Voter Ratings' Illustrate Disparity Vs. General Market
Research Intelligencer, Joe Mandese - Tuesday, February 11, 2020
Just in time for what is expected to be a record politic ...
- B2B Marketers Embrace 'Purpose,' Find It Drives Success, Talent
Research Intelligencer, Joe Mandese - Tuesday, February 11, 2020
Business-to-business marketers, by and large, are more focused on their company's sen ...
- The Super Bowl's Other Political Spots
Marketing Politics Weekly, Joe Mandese - Friday, February 7, 2020
Michael Bloomberg's 60-second spot and the President's two :30s may have gott ...
- Political Media Market Snapshot: Bangor, ME
Marketing Politics Weekly, Joe Mandese - Friday, February 7, 2020
Local TV ad costs are trending upward in one of Maine's citi ...
- Cover Story: The Evolution Of Eustace Tilley
MediaDailyNews, Joe Mandese - Monday, February 10, 2020
To commemorate its 95th anniversary issue, 'The New Yorker' had artist Bar ...
- Analyst Shorts 'Super Bear' Agency Disintermediation Thesis, Cites End Of Google Managed Services
MediaDailyNews, Joe Mandese - Monday, February 10, 2020
In a bullish uptick for major publicly traded ad agencies, a high ...
- What Is Your Personal Data's Share Of Media Spending?
RTBlog, Joe Mandese - Monday, February 10, 2020
After years of erosion, ad industry spending is beginning to gain sha ...
- Consumer Spending On Media Rises 4.3% In 2019, Lagging Ad Industry's 4.9% Growth
MediaDailyNews, Joe Mandese - Friday, February 7, 2020
Consumer spending on media grew 4.3% in 2019, which is slightly slow ...
- Installed Ad-Blocking User Base Reaches 763M, Mostly Mobile
MediaDailyNews, Joe Mandese - Thursday, February 6, 2020
More than 763 million digital devices now have an active ad-blocking technolo ...