- GroupM: U.K. Ad Market Rallies, On Track To Supplant Japan As 3rd Largest
MediaDailyNews, Joe Mandese - Monday, December 2, 2019
Despite the political and economic uncertainty facing the U.K. in 2019, t ...
- Report Finds Horizon Among Best, But GroupM And Publicis Among Worst Media Debtors
Research Intelligencer, Joe Mandese - Monday, December 2, 2019
As far as media debtors are concerned, most big ad agencies aren ...
- Why The Ad Industry's Attention Finally Is Shifting To, Well, Attention
RTBlog, Joe Mandese - Monday, December 2, 2019
Despite the emergence of a Golden Age of data and ad tec ...
- Americans Grow Apathetic But Remain Committed To Democracy (Even If They Don't Talk About It)
MediaDailyNews, Joe Mandese - Friday, November 29, 2019
More than a third (38%) of U.S. adults say they've grown apathet ...
- Bloomberg Really Does Know 'What It Takes To Beat Trump' -- Actually, He Knows Two Ways
Red, White & Blog, Joe Mandese - Wednesday, November 27, 2019
When Bloomberg says, "I know what it takes to beat Trump," he ...
- Some Good Reasons To Be Thankful This Year
Research Intelligencer, Joe Mandese - Wednesday, November 27, 2019
An estimated 46 million turkeys will be eaten in the U.S. tomorro ...
- Are You Ready For 'Very Big Data?'
Research Intelligencer, Joe Mandese - Tuesday, November 26, 2019
If you thought Big Data was big, just wait for the volu ...
- 'Made-For-Social' Series Growing Fast, Facebook Now Second Only To BBC In Unscripted Shows
Research Intelligencer, Joe Mandese - Tuesday, November 26, 2019
When it comes to funding original programming, pure-play digital platforms don't y ...
- Digital, Display, Programmatic Ad Spending: 2012-2021
Research Intelligencer, Joe Mandese - Monday, November 25, 2019
This "Research Intelligencer" chart visualizes the rapid growth programmatic has had ...
- Dueling Forecasts Reveal Programmatic Dominating Digital Ad Marketplace
RTBlog, Joe Mandese - Monday, November 25, 2019
Dueling programmatic forecasts were released this morning by Publicis Media's Zenith a ...
- Support For First Amendment Grows Among American Students
Marketing Politics Weekly, Joe Mandese - Friday, November 22, 2019
Support for the rights the First Amendment guarantees Americans is growing amo ...
- Politics Actually More Partisan Than Team Sport, Albeit Less So For Men
Marketing Politics Weekly, Joe Mandese - Friday, November 22, 2019
The current divisive state of partisan American politics is often compared ...
- WFA: More Than Twice As Many Marketers Plan To In-House Programmatic Media
MediaDailyNews, Joe Mandese - Thursday, November 21, 2019
On the heels of a report from the American Association of Advertisi ...
- Freedom Of Speech Is Not Freedom Of Reach
Red, White & Blog, Joe Mandese - Friday, November 22, 2019
Ad pros know better than anyone that reach, even when it ...
- The Rise And Fall Of TV Ad Value, According To Google
Research Intelligencer, Joe Mandese - Friday, November 22, 2019
While the supply of TV gross ratings points has declined 31% (amo ...
- Cover Story: Dueling Banners
Marketing Politics Weekly, Joe Mandese - Thursday, November 21, 2019
In the annals of cover stories, "banners" -- headlines that run t ...
- Users To Instagram Re. Hiding Likes: Meh!
Research Intelligencer, Joe Mandese - Thursday, November 21, 2019
Instagram's decision to hide the number of likes its users' posts recei ...
- Nielsen: Time Spent With TV Eroding Faster For Men Than Women
Research Intelligencer, Joe Mandese - Thursday, November 21, 2019
While total time spent with TV has been eroding for all American ...
- :30s Now Represent Two-Thirds Of Digital Video Ads Served
MediaDailyNews, Joe Mandese - Wednesday, November 20, 2019
For all the buzz surrounding shorter-length formats -- especially the six-second un ...
- 'Well, Ambassador And Mr. Morrison, I Have Some Bad News For You'
Red, White & Blog, Joe Mandese - Tuesday, November 19, 2019
The "bad news," according to House impeachment inquiry hearing Republican ranking membe ...
- Video Ad Report Shows 'Premium' Inventory Trending, Aggregators Waning
Research Intelligencer, Joe Mandese - Wednesday, November 20, 2019
Premium publishers' share of video ad impressions served has grown to 8 ...
- Micro-Influencers Rank Audience Reach Their Top KPI
Research Intelligencer, Joe Mandese - Wednesday, November 20, 2019
Audience reach -- not engagement, conversions, followers, sentiment, traffic or clicks ...
- 4As Report Says 'Programmatic' Is The Future, Blames Press For 'Sensationalizing' In-Housing
MediaDailyNews, Joe Mandese - Tuesday, November 19, 2019
Nearly two-thirds (62.6%) of senior ad industry execs on both the supp ...
- eMarketer Significantly Upgrades Snapchat's User Estimates, Cites Redesign
Research Intelligencer, Joe Mandese - Tuesday, November 19, 2019
Snapchat's user base will jump 14.2%, ending 2019 with 293.01 million use ...
- Ad Execs Desire Integrated TV/Video Planning, But Most Still Handle Them Disparately
Research Intelligencer, Joe Mandese - Tuesday, November 19, 2019
Three-quarters of ad execs would like to plan their TV and digit ...
- Alpha's No. 1 Medium Is The Same As Preceding Generations: Television
Research Intelligencer, Joe Mandese - Tuesday, November 19, 2019
Generation Alpha, a new generational descriptor representing kids under 12, apparently ha ...
- When It Comes To Kids, 'Constancy' May Be The New 'Recency'
Research Intelligencer, Joe Mandese - Tuesday, November 19, 2019
New academic research suggests the best way to measure children's media usa ...
- Mobile Emerges As America's Go-To News Device, Especially For Younger, More Affluent Consumers
Research Intelligencer, Joe Mandese - Tuesday, November 19, 2019
While television remains the No. 1 medium among America's youngest consumers (s ...
- GroupM Unveils Marketing-To-Ad Spending 'Multiples,' Finds No Pattern On Which Is Winning -- Yet
MediaDailyNews, Joe Mandese - Monday, November 18, 2019
To illustrate the relative role that paid media-based advertising has in t ...
- YouTube Earnings Of Top Digital Marketing 'Gurus'
Research Intelligencer, Joe Mandese - Monday, November 18, 2019
For a guy who began his digital marketing career blogging about win ...