- Why Individual Publishers Are The Ultimate 'Walled Gardens,' Why They Need To Be Rolled Up
RTBlog, Joe Mandese - Monday, November 18, 2019
A consensus has emerged that first-party data -- especially the kind collect ...
- Correction: First Amendment Grows, Not Wanes Among American Students
Marketing Politics Weekly, Joe Mandese - Wednesday, November 20, 2019
Editor's Note: This story incorrectly transposed the meaning of the chart a ...
- First Day Of Public Impeachment Hearings Delivers 13.8 Million Viewers
Marketing Politics Weekly, Joe Mandese - Thursday, November 14, 2019
The first public hearing of the 2019 Presidential Impeachment Inquiry generated ...
- Cover Story: 'So The Internet Didn't Turn Out The Way We Hoped'
MediaDailyNews, Joe Mandese - Thursday, November 14, 2019
Given the impact it's had on the venerable newspaper -- as we ...
- President Live Tweets Witness Intimidation, Adds Third Ring To Impeachment Media Circus
Red, White & Blog, Joe Mandese - Friday, November 15, 2019
Well, at least now we know the President is watching his impeachme ...
- World's 100 Most Valuable Brands Now Worth $3.81 Trillion: More Than The GDP Of Germany
Research Intelligencer, Joe Mandese - Friday, November 15, 2019
The world's 100 most valuable brands represent a combined value of $3. ...
- Dentsu Unveils Bifurcated Management Structure Based On Two Networks: Japan And Aegis
MediaDailyNews, Joe Mandese - Thursday, November 14, 2019
Tokyo-based agency holding company Dentsu this morning unveiled its new management structu ...
- Advertising ROI Improving For Digital's 'Big 5,' But Is It Sustainable?
Research Intelligencer, Joe Mandese - Thursday, November 14, 2019
Based on a quarterly analysis of marketers' self-reported assessment of their spendi ...
- Report Finds Agency Digital Ad Fraud Rates Drop To 1.41%, Lowest So Far
Research Intelligencer, Joe Mandese - Thursday, November 14, 2019
The ad industry has made strides filtering fraudulent ads out of digit ...
- Report Illustrates Radio's Ubiquity, Mobility As An Ad Medium
Research Intelligencer, Joe Mandese - Thursday, November 14, 2019
Despite the growing popularity of digital media, radio remains one of t ...
- Study Reveals How Smartphones Impact In-Store Shopping Behaviors
Research Intelligencer, Joe Mandese - Thursday, November 14, 2019
More than half of consumers now use their smartphone to comparison sho ...
- Cover Story: High Times' First 'Poster Child'
MediaDailyNews, Joe Mandese - Tuesday, November 12, 2019
It's things like the cover of "High Times" magazine's next issue th ...
- eMarketer: U.S. TV Ad Spending Has Peaked, Now In Decline
MediaDailyNews, Joe Mandese - Wednesday, November 13, 2019
The U.S. TV ad marketplace peaked in 2018 and will never retu ...
- Data Consumption Jumps By More Than 20%, Reflects Shift From Linear To Streaming Media
Research Intelligencer, Joe Mandese - Wednesday, November 13, 2019
Broadband data consumption by American households is accelerating, mainly due to t ...
- Merkle Finds Most Consumers Still Willing To Trade Personal Data For 'Rewards'
Research Intelligencer, Joe Mandese - Tuesday, November 12, 2019
Three-quarters of consumers say they like to receive rewards such as fr ...
- Mixed Signals For Black Friday, Cyber Monday: Consumers Opt For Digital Vs. Broadcast
Research Intelligencer, Joe Mandese - Tuesday, November 12, 2019
Consumers indicated mixed signals for Black Friday and Cyber Monday, and wh ...
- U.S. Ad Market Expands To Highest September Ever
MediaDailyNews, Joe Mandese - Monday, November 11, 2019
The U.S. ad market turned in its strongest September ever, with dema ...
- GroupM: SVOD Emerges As Multibillion Ad Category, Growing Incrementally Per Year
MediaDailyNews, Joe Mandese - Monday, November 11, 2019
Noting that two of the category's biggest players -- Netflix and AT& ...
- Beauty Ad Spending Shifts From TV/Magazines To Digital, Reflects E-Commerce Trend
Research Intelligencer, Joe Mandese - Monday, November 11, 2019
Beauty advertising, long associated with glossy magazines like Conde Nast's 'Vogue' ...
- Pre-Sales Of Disney+ Reveal Range Of Consumer Demand, Price Elasticity
Research Intelligencer, Joe Mandese - Monday, November 11, 2019
As the streaming wars heat up with a bevy of new entri ...
- A Day In The Ad Life Of An Average Consumer, As Seen By A Programmatic Trader
RTBlog, Joe Mandese - Monday, November 11, 2019
There was some interesting math in what The Trade Desk presented ...
- Cover Story: The Impeachment Of You Know Who
Red, White & Blog, Joe Mandese - Thursday, November 7, 2019
What is black and white and red all over? When it's t ...
- Adobe, NYT, Twitter Team To Authenticate Digital Content 'Attribution'
Marketing Politics Weekly, Joe Mandese - Monday, November 4, 2019
Adobe, The New York Times Co., and Twitter Monday announced the Conte ...
- Hill Holliday Taps Havas' Sudit As Chief Media Officer
MediaDailyNews, Joe Mandese - Wednesday, November 6, 2019
Hill Holliday has tapped Havas Media's Katerina Sudit as Chief Media Offic ...
- Ad Industry Remains Diverse, Albeit At Less Senior Levels
Research Intelligencer, Joe Mandese - Wednesday, November 6, 2019
If the membership of the Association of National Advertisers is representative, t ...
- Castree Out As GroupM North America Chief
MediaDailyNews, Joe Mandese - Tuesday, November 5, 2019
Less than a year after being named CEO of GroupM North Americ ...
- Industry Execs Now Actively Research Profiles Of Others, LinkedIn Dominates
MediaDailyNews, Joe Mandese - Tuesday, November 5, 2019
Executives of the top corporations in America have grown more cognizant ...
- Connected TV Projected To Have Sustained Double-Digit Ad Growth
Research Intelligencer, Joe Mandese - Tuesday, November 5, 2019
The connected TV ad market will expand 40% in the U.S. th ...
- GroupM To Advertisers: The Next New Thing May Be Outdoor, Radio & Print
MediaDailyNews, Joe Mandese - Monday, November 4, 2019
Outdoor, radio and print-based media -- once the bulk of all ad-support ...
- LinkedIn Tops Google, Twitter For Researching Colleagues, Industry Execs, Thought Leaders
Research Intelligencer, Joe Mandese - Monday, November 4, 2019
Using digital media to research the reputations of colleagues, other industry exe ...