- How Disney+ Will Impact Other Video Subscriptions
Research Intelligencer, Joe Mandese - Friday, November 1, 2019
The equities research team at UBS has published findings from one ...
- 2019 Edition Of Greenbook's 'Insights That Work,' Free Here
Research Intelligencer, Joe Mandese - Friday, November 1, 2019
Want behind-the-scenes use cases and insights from world's leading marketers using resear ...
- Combined Ad/Marketing Spending To Outpace Madison Avenue Estimates
MediaDailyNews, Joe Mandese - Thursday, October 31, 2019
Advertising and marketing spending combined will outpace all the ad industry's convention ...
- Forecast Predicts Advertising/Marketing Pacing The Overall Economy
Research Intelligencer, Joe Mandese - Thursday, October 31, 2019
While traditional media will continue to lag overall economic growth, total ...
- Americans Flunk Digital Knowledge Test, A Third Think They Already Have 5G
Research Intelligencer, Joe Mandese - Thursday, October 31, 2019
A third of Americans believe they already have 5G mobile phone connectivit ...
- Before Its First Salvo, Disney+ Already Appears To Be Winning The SVOD War
Research Intelligencer, Joe Mandese - Thursday, October 31, 2019
As the major media companies' SVOD war gets underway, a survey ...
- Ad Execs See Too Much Focus On D2C Brands, But Acknowledge They Are Innovating Media
MediaDailyNews, Joe Mandese - Wednesday, October 30, 2019
Two-thirds of ad execs believe there currently is too much focus ...
- PHD Plays Opossum, Integrates Google's Pixel 4 Into ABC's Prime-Time Lineup
MediaDailyNews, Joe Mandese - Wednesday, October 30, 2019
To help demonstrate the Google Assistant features of its new Pixel ...
- Twitter Bans Political Ads: Says Political Speech Should Be 'Earned, Not Bought'
MediaDailyNews, Joe Mandese - Wednesday, October 30, 2019
Twitter just announced it will stop all political advertising. "We believe politic ...
- Other Than That, Mrs. Trump, How Was The Game?
Red, White & Blog, Joe Mandese - Monday, October 28, 2019
As far as photo ops go, in hindsight, it was probably ...
- DR TV Trending Toward Longer Units, Use Of :45s Is Soaring
Research Intelligencer, Joe Mandese - Wednesday, October 30, 2019
The buzz in the ad trade press may be about brand markete ...
- Study Finds Teens Hyper-Connected, Spend Most Of Their Time On Screens
Research Intelligencer, Joe Mandese - Wednesday, October 30, 2019
Ownership of smartphones has jumped 25% among American teens and 70% amo ...
- Over 1.1 Billion Americans Can't Be Wrong, Yext Spokesman Todd Munion Is One Of Them
MediaDailyNews, Joe Mandese - Tuesday, October 29, 2019
As society approaches peak disinformation, local search optimization firm Yext today rol ...
- GroupM: Balkanization Makes Media Shops Even More Relevant
MediaDailyNews, Joe Mandese - Tuesday, October 29, 2019
The media marketplace is growing increasingly fragmented and exponentially complex due ...
- Davis Elen Taps RPA's Papadopoulos As Media Director
MediaDailyNews, Joe Mandese - Monday, October 28, 2019
Davis Elen, a full-service independent agency based in Los Angeles, has recruit ...
- The Walled Gardening Of TV
RTBlog, Joe Mandese - Monday, October 28, 2019
Madison Avenue loves bemoaning its love/hate relationship with digital's big "walled gardens ...
- Amid Mixed Q3, Wall Street Calls Advertising Amazon's 'Bright Spot'
Digital News Daily, Joe Mandese - Friday, October 25, 2019
Amazon missed its third-quarter Wall Street earnings target, due to a softeni ...
- Twitter $ Per User Erodes In Q3, Cites 'Bugs' In Mobile App Promotion
Digital News Daily, Joe Mandese - Thursday, October 24, 2019
The good news in Twitter's Q3 earnings report is that its avera ...
- Screenvision Rolls Out 'Smart Screen,' Enables Brands To Contextually Target Audiences Based On Films
MediaDailyNews, Joe Mandese - Thursday, October 24, 2019
Cinema ad network Screenvision this morning said it has launched new technolo ...
- Well, Congresswoman, I Think Lying Is Bad
Red, White & Blog, Joe Mandese - Thursday, October 24, 2019
Mark Zuckerberg may believe lying is bad, but when it comes ...
- 'Washington Examiner,' 'TheBlaze' Continue Conservative News Site Gains
Marketing Politics Weekly, Joe Mandese - Monday, October 21, 2019
Conservative news publisher The Washington Examiner registered its ninth consecutive month ...
- Nielsen Begins Reporting Amazon Video, 'The Boys' Deliver Super Ratings
Digital News Daily, Joe Mandese - Monday, October 21, 2019
Amazon original superhero series "The Boys" delivered some pretty super ratings, accordi ...
- HBO Max Lands Monica Lewinsky's '15 Minutes Of Shame,' 'The Ho's'
Digital News Daily, Joe Mandese - Monday, October 21, 2019
HBO Max, WarnerMedia's direct-to-consumer SVOD spin-off service debuting in 2020, will g ...
- Why Is Digital's Ad Growth Decelerating: Explanations Abound, None Good
Digital News Daily, Joe Mandese - Monday, October 21, 2019
During a briefing on the Interactive Advertising Bureau's and PwC's first ha ...
- Digital Ad Growth Decelerates: Slowdown Attributed To Maturity Of Social, Mobile
MediaDailyNews, Joe Mandese - Monday, October 21, 2019
While digital ad spending showed healthy double-digit gains in first-half 2019, analys ...
- MRI-Simmons Finds Adding Outdoor To Mix Can Boost Reach 100%+
MediaDailyNews, Joe Mandese - Monday, October 21, 2019
Adding out-of-home media to a campaign's mix boosts weekly audience reach ...
- The Cost/Ad Value Relationship Of OTT Services
Research Intelligencer, Joe Mandese - Tuesday, October 22, 2019
With AT&T (WarnerMedia) ramping up the buzz for the 2020 launch ...
- Data Reveals Volatility Among Top D2C Brands
Research Intelligencer, Joe Mandese - Monday, October 21, 2019
Direct-to-consumer (D2C) brands may seem to come out of nowhere for ma ...
- Time Spent With Digital Continues To Surge, Advertising Doesn't Necessarily Follow
Research Intelligencer, Joe Mandese - Monday, October 21, 2019
Time spent by the average American with digital media continues to clim ...
- Why The Top D2C Brands Are Actually Media
RTBlog, Joe Mandese - Monday, October 21, 2019
MONTAUK, NY -- Media companies are using free or discounted access ...