- Most Americans See Problem Hosting G7 At President's Resort: Cite Payments, Brand Promotion
Marketing Politics Weekly, Joe Mandese - Friday, October 18, 2019
A majority (54%) of Americans believe it's a problem for the U. ...
- How Out-of-Home Amplifies Weekly Audience Reach
Research Intelligencer, Joe Mandese - Friday, October 18, 2019
Adding out-of-home media to a campaign's mix boosts weekly audience reach ...
- Havas Retains Hyundai/Kia In Europe, Russia, Turkey: Will Focus On 'New Mobility Solutions'
MediaDailyNews, Joe Mandese - Wednesday, October 16, 2019
Havas Media Group has retained the media services account for Hyundai a ...
- Whether POTUS Has Read It Or Not, Constitution Sales Surge
Marketing Politics Weekly, Joe Mandese - Wednesday, October 16, 2019
Whether the current President has actually read the Constitution may be t ...
- Sorrell: Digital Makes Outdoor More Transparent, Attractive
MediaDailyNews, Joe Mandese - Wednesday, October 16, 2019
The out-of-home media industry has overcome some questionable perceptions on Madison Aven ...
- Tweeting In The Middle Of Fifth Avenue (And Not Losing Twitter's Vote)
Red, White & Blog, Joe Mandese - Wednesday, October 16, 2019
While Facebook maintains it's okay for politicians to "lie" in their a ...
- Amazon Expands Search Ad Market Share, Cuts Into Google
Research Intelligencer, Joe Mandese - Tuesday, October 15, 2019
Amazon continues to expand its share of the search advertising market, taki ...
- Slight Majority Of OTT Subscribers Prefer Ad-Supported Models
Research Intelligencer, Joe Mandese - Tuesday, October 15, 2019
In light of TiVo's launch today of an ad-supported streaming service, Resear ...
- Study Finds Surge In Violence, Profanity In 'Youth-Rated' Prime-Time TV Shows
Research Intelligencer, Joe Mandese - Tuesday, October 15, 2019
The amount of violence and profanity present in "youth-rated" TV shows airi ...
- Marketsmith Taps Active's Foy For Digital Media
MediaDailyNews, Joe Mandese - Monday, October 14, 2019
Samantha Foy has joined Cedar Knolls, NJ-based Marketsmith as senior director ...
- Attribution 2.0: Let The Gold Rush Begin
RTBlog, Joe Mandese - Monday, October 14, 2019
For those of you still trying to get your arms around attributi ...
- Publicis Media's Rauxa Creates Data Intel Role, Taps TBWA's Botero To Fill It
MediaDailyNews, Joe Mandese - Thursday, October 10, 2019
Rauxa, a full-service agency that is part of Publicis Media, has creat ...
- Presidential Tweets Reveal 'Whistleblower' Spike, Reach New Heights
Marketing Politics Weekly, Joe Mandese - Wednesday, October 9, 2019
Amid renewed complaints about Twitter allowing the President to tweet inflammatory rhetori ...
- Why Social Media Influence On The 2020 Election Will Look A Lot Like 2016
Red, White & Blog, Joe Mandese - Wednesday, October 9, 2019
The Senate Intel Committee released a bipartisan report Tuesday on Russia's u ...
- Consumer Concern Over Personal Info Soars, Especially In The U.S.
Research Intelligencer, Joe Mandese - Wednesday, October 9, 2019
Consumer concerns about their personal information falling into the wrong hands h ...
- It's Still The Economy, Stupid, But Climate Surges As Consumer Concern
Marketing Politics Weekly, Joe Mandese - Tuesday, October 8, 2019
While economics continues to be what people are most worried about, clima ...
- Initiative's Next Media Project: A Book About 'Cultural Velocity'
MediaDailyNews, Joe Mandese - Tuesday, October 8, 2019
Initiative Global Chief Strategy Officer Stefan Burford has teamed up with bestselli ...
- IPG Launches Data-Based Media Activation Unit 'Kinesso,' Taps Kumar To Run It
MediaDailyNews, Joe Mandese - Monday, October 7, 2019
A year after its $2.3 billion bet to acquire Big Data compa ...
- Zenith Revises 2019, 2020 Ad Growth Downward Again
Research Intelligencer, Joe Mandese - Monday, October 7, 2019
Publicis Media's Zenith unit has revised its global ad growth estimates f ...
- Ad Execs Mixed On Combating Erosion Of Brand Equity, Most Cite Need To Be More 'Contemporary'
Research Intelligencer, Joe Mandese - Monday, October 7, 2019
While ad executives perceive that the equity of well-established brands is erodi ...
- Which TV Shows Accrue The Most Time-Shifted Ratings, By Programming Genre
Research Intelligencer, Joe Mandese - Monday, October 7, 2019
While live-plus-same day and/or live-plus-seven days of time-shifted viewing are the co ...
- Arbitraging Human Attention
RTBlog, Joe Mandese - Monday, October 7, 2019
The biggest problem with modern day media-buying is that the ad indust ...
- Study Finds Value Of 'Brand Equity' Eroding, More So Among Agencies Than Marketers
MediaDailyNews, Joe Mandese - Friday, October 4, 2019
Even as the nation's largest consumer brand marketers meet for their annu ...
- Creatives: Tech Is The Most Challenging Change To Adapt To
Research Intelligencer, Joe Mandese - Thursday, October 3, 2019
Technological changes remain among the most difficult for creative groups to ada ...
- Brand Equity Loses Some Of Its Own, Ad Execs See Its Value Eroding
Research Intelligencer, Joe Mandese - Friday, October 4, 2019
Following earnings reports that major consumer goods marketers' earnings have been sufferi ...
- GroupM, IAS Study Finds Higher Conversions For 'Viewable' Ads
Research Intelligencer, Joe Mandese - Thursday, October 3, 2019
"Viewable" ads generate appreciably higher "conversions" than non-viewable ones. That's the not-so-startli ...
- Americans Feel Social Media Has Too Much Control Over News, Especially Republicans
Red, White & Blog, Joe Mandese - Wednesday, October 2, 2019
As federal regulators and legislators contemplate the role of social media ...
- CTV Achieves Critical Mass, Surpasses 50% Of Video Ads 'Served'
Research Intelligencer, Joe Mandese - Wednesday, October 2, 2019
By at least one representative measure -- share of video ads serv ...
- Mobile Marketing Association Elects 17 Consumer Marketers: Transforms Board, Focus Too
MediaDailyNews, Joe Mandese - Tuesday, October 1, 2019
The Mobile Marketing Association this morning unveiled its new board of director ...
- Report Finds Winter Holiday Season Ad Spending Slowing
Research Intelligencer, Joe Mandese - Tuesday, October 1, 2019
While the winter holiday season -- Oct. 29 to Dec. 31 ...