- Havas Launches Sports 'Fan Relationship Management' Model: Leverages Blockchain To Tokenize Swag, Content Experiences
MediaDailyNews, Joe Mandese - Wednesday, September 25, 2019
In what may be the most material applications of blockchain technology ...
- AMA Study Finds Consumers Have Peaked On Key Digital Media, Marketers Have Not
MediaDailyNews, Joe Mandese - Tuesday, September 24, 2019
A major international study commissioned by the American Marketing Association indicates th ...
- AMA Study Reveals Consumer Fear Of Martech, Both U.S. And China
Research Intelligencer, Joe Mandese - Tuesday, September 24, 2019
An in-depth study of both consumer and marketer sentiment across a wi ...
- ANA Finds Media Rebates Paid To Agencies No. 1 Trust 'Breakdown'
Research Intelligencer, Joe Mandese - Tuesday, September 24, 2019
Media rebates paid to ad agencies, but not disclosed to their client ...
- Outdoor Media Targets Advertising Week
MediaDailyNews, Joe Mandese - Monday, September 23, 2019
"OOH is Real" is the theme of a campaign that will hyper-targ ...
- Why Tom Goodwin Just Launched The Most Interesting Site You'll Hear About This Week, Literally
MediaDailyNews, Joe Mandese - Monday, September 23, 2019
As head of innovation at Zenith, Tom Goodwin spends much of h ...
- Holiday Report Forecasts 5% Boost In Gift Spending, Optimism On The Economy
Research Intelligencer, Joe Mandese - Monday, September 23, 2019
Americans plan to spend $862 on gifts for others this holiday seaso ...
- Why SVOD + The Big 3 Will Benefit DOOH
RTBlog, Joe Mandese - Monday, September 23, 2019
The migration of viewers from linear TV to online video has so ...
- Guccione's Lust For Digital Life: Can An Analog Maestro Learn New Media Tricks?
MediaPost Weekend, Joe Mandese - Saturday, September 21, 2019
Bob Guccione Jr. is on a wanderlust. He calls it "Wonderlust," b ...
- Magna: U.S. Ad Spending Expands Nearly 8% In First Half, On Track To Rise 6.3% For Full Year
MediaDailyNews, Joe Mandese - Thursday, September 19, 2019
Amid concerns of a looming U.S. economic downturn, the U.S. ad mark ...
- Pivotal Initiates Roku With 'Sell' Rating, Cites Shift To 'Free Or Better' For OTT Market
MediaDailyNews, Joe Mandese - Friday, September 20, 2019
Wall Street equities firm Pivotal this morning initiated coverage of OTT platfo ...
- Study Finds Local Broadcast Media Generates $1.17 Trillion Of U.S. GDP
Research Intelligencer, Joe Mandese - Thursday, September 19, 2019
The local commercial broadcast television and radio industry generates $1.17 trillion ...
- Gartner Gives Insights On Insight Engines (Hint: IBM Still Dominates)
Research Intelligencer, Joe Mandese - Thursday, September 19, 2019
Insight engines, which combine search with AI to generate actionable insights, represe ...
- Study Finds Industry Need For Professional Development: Clients, Agencies Split On Subjects
MediaDailyNews, Joe Mandese - Thursday, September 19, 2019
Ad execs overwhelmingly agree there is a need to provide continuing educati ...
- Americans Believe Institutions Of 'Power' Act Unethically Much Of The Time
Red, White & Blog, Joe Mandese - Thursday, September 19, 2019
Contrary to proclamations about "fake news," more Americans believe the government, te ...
- Dentsu's Merkle, 360i Dominate 'Performance' Agency Rankings
Research Intelligencer, Joe Mandese - Wednesday, September 18, 2019
Dentsu Aegis Network's Merkle and 360i, and Los Angeles-based independent Wpromote, ra ...
- 'Peacock' Enters Increasingly Crowded D2C Video Marketplace
Research Intelligencer, Joe Mandese - Wednesday, September 18, 2019
NBC's Peacock, a subscription video-on-demand (SVOD), is the latest entrant in ...
- Ad Industry Perception Turns Negative For First Time Since 2012
Research Intelligencer, Joe Mandese - Wednesday, September 18, 2019
Perception of the ad industry among U.S. consumers has gone negative f ...
- Study Finds Clients Outsource Training, Agencies Provide It Internally
Research Intelligencer, Joe Mandese - Thursday, September 19, 2019
Advertisers and agencies concur that there is a pressing need to continual ...
- Magna: 2019 U.S. Ad Outlook More Than Doubles To +6.3%
Research Intelligencer, Joe Mandese - Thursday, September 19, 2019
U.S. ad growth has more than doubled since IPG Mediabrands Magna un ...
- Advertisers/Agencies Misaligned On Media, Especially 'Neutrality'
Research Intelligencer, Joe Mandese - Wednesday, September 18, 2019
Advertisers and agencies are misaligned on their views of media agency performan ...
- 'Look At This:' Publicis Media Collaboration Finds That's What Twitter's For
Research Intelligencer, Joe Mandese - Wednesday, September 18, 2019
An in-depth, two-stage study of social media platform users conducted by Public ...
- Time Spent Watching Online Video Expanding To 100 Minutes Daily, Ad Budgets Set To Follow
MediaDailyNews, Joe Mandese - Monday, September 16, 2019
Time spent watching online video will expand more than 20% over t ...
- ANA Study Finds Two-Thirds Of Marketers Have Updated Their Media Agency Contracts In Response To Kickbacks
MediaDailyNews, Joe Mandese - Monday, September 16, 2019
More than two-thirds of advertisers (69%) have updated their media agency contrac ...
- ANA Study Confirms High Commissions For Planning/Buying Digital Vs. 'Traditional' Media
Research Intelligencer, Joe Mandese - Monday, September 16, 2019
Most big marketers continue to pay significantly higher rates of commission ...
- What Do The World's Biggest Advertisers Obsess On: Growth, Growth And More Growth
Research Intelligencer, Joe Mandese - Monday, September 16, 2019
"Growth," and derivative words like "grew" and/or "growing," are the top wor ...
- While Programmatic Growth Has Decelerated, Q4 Looks 'Exciting' Thanks To Connected TV
RTBlog, Joe Mandese - Monday, September 16, 2019
The programmatic digital ad marketplace appears to be stable amid signs ...
- Isobar Playbook: 2020 Will Be Year 'XR' Explodes
Research Intelligencer, Joe Mandese - Friday, September 13, 2019
"We believe 2020 will be the year that XR explodes into t ...
- Analysis Finds TV's 55+ Viewers Eroding For First Time, Younger Demos Have Plunged
MediaDailyNews, Joe Mandese - Wednesday, September 11, 2019
It's no secret that linear TV viewing has been declining as Americ ...
- Bernie Sanders Most Influential Pol In Terms Of Brand Boycotts, Kevin McCarthy Least
Research Intelligencer, Joe Mandese - Thursday, September 12, 2019
In terms of potential brand boycotts, Senator Bernie Sanders curries more influen ...