- USIM Taps Former Wavemaker Smith To Lead Integrated Strategy
MediaDailyNews, Joe Mandese - Wednesday, September 11, 2019
USIM has named digital-savvy media vet Greg Smith executive vice president-integrated strateg ...
- 20 Agencies Set To Buy 2020 Spot TV Via New Cloud Platform
MediaDailyNews, Joe Mandese - Wednesday, September 11, 2019
As local/spot broadcast buying agencies gear up for the 2020 buying seaso ...
- Unprecedented, But Definitely Presidential: #YOURGUNSAFETYPRESIDENT
Red, White & Blog, Joe Mandese - Tuesday, September 10, 2019
Here's my suggestion. Instead of sending mixed signals -- and risk goi ...
- Top Barriers To Consumer Adoption Of Virtual Reality: Hardware And Content
Research Intelligencer, Joe Mandese - Wednesday, September 11, 2019
The retail cost of head-mounted displays is the No. 1 barrier ...
- ANA Unveils New 'Measurement' Division, Taps Bill Tucker To Run It
MediaDailyNews, Joe Mandese - Tuesday, September 10, 2019
The Association of National Advertisers this morning unveiled a new division th ...
- Infinity Taps Stikeleather As Director Of Media Services
MediaDailyNews, Joe Mandese - Tuesday, September 10, 2019
Greenville, S.C.-based Infinity Marketing has named Michelle Stikeleather director of media service ...
- TV Fan Engagement Soars On Instagram, Crashes On Facebook
Research Intelligencer, Joe Mandese - Tuesday, September 10, 2019
The volume of TV fans across social media platforms has begun trickli ...
- TiVo: Number Of OTT Services Used Soars To 7.2
Research Intelligencer, Joe Mandese - Tuesday, September 10, 2019
While many U.S. households are sticking with traditional cable or satellite package ...
- Obit: Pioneering Cable TV PR Exec Arthur Sando, Dead At 71
MediaDailyNews, Joe Mandese - Friday, September 6, 2019
Arthur Sando, a pioneering public relations executive who may best be kno ...
- IPG Taps Lee As CEO Of Mediabrands, Kiernan Succeeds Him As UM Chief
MediaDailyNews, Joe Mandese - Monday, September 9, 2019
As the fifth CEO of IPG Mediabrands, Daryl Lee takes over day-to-d ...
- Amazon, Google Remain Top 'Loyalty' Brands, Apple Plummets
Research Intelligencer, Joe Mandese - Monday, September 9, 2019
Amazon retained its position as the No. 1 consumer brand in ter ...
- It's Time To Smell Some Roses -- In Real-Time -- And Yes, In Real Places
RTBlog, Joe Mandese - Monday, September 9, 2019
It might be a good time for people in the business ...
- Magna: Podcast Ad Spending Approaching $1 Billion
MediaDailyNews, Joe Mandese - Friday, September 6, 2019
Podcasting is poised to become a billion-dollar ad category, according to n ...
- President Sharpie Merchandises His Own
Red, White & Blog, Joe Mandese - Friday, September 6, 2019
Imagine if at the height of his scandal Richard Nixon cashed ...
- Magna Report: Podcast Usage Accelerating, Ad Market Too
Research Intelligencer, Joe Mandese - Friday, September 6, 2019
The base of podcast listeners is projected to expand 36% over t ...
- Nielsen: Internet-Connected TV Now Enabled In 65% Of U.S. Homes
Research Intelligencer, Joe Mandese - Friday, September 6, 2019
More than two-thirds of U.S. households currently are enabled to stream vid ...
- Nielsen: Streamers Now Spend Nearly An Hour Daily With Nonlinear Content On Their TVs
Research Intelligencer, Joe Mandese - Friday, September 6, 2019
The average U.S. adult streamer now spends just under one hour ( ...
- WaPo To McConnell: Too Many Gun Victims Have Dropped Dead
Marketing Politics Weekly, Joe Mandese - Wednesday, September 4, 2019
Question: What's black and white and read all over? Answer: A full-pa ...
- MRC Finalizes Cross-Media Standard, Revises Duration Weighting To 'Relative' Approach
MediaDailyNews, Joe Mandese - Wednesday, September 4, 2019
The final version of the ad and media industry's new standards includ ...
- Citing 'Fragile' Economy, GroupM Now Expects Advertising To Be 'Neutral To Negative'
MediaDailyNews, Joe Mandese - Wednesday, September 4, 2019
WPP's GroupM Business Intelligence unit issued an update to its tracking ...
- It's The Trade War, Stupid
Red, White & Blog, Joe Mandese - Wednesday, September 4, 2019
Like others, I assumed the current administration would bungle us into so ...
- IAS Report Continues Trend Of Mixed Digital Ad Quality Signals
Research Intelligencer, Joe Mandese - Wednesday, September 4, 2019
Yet another reputable source -- IAS (Integral Ad Science) -- reports mix ...
- Forrester: Amobee, 4C, Adobe Dominate 'Cross-Platform Video' Ad Offerings -- All Have Legacy Issues
Research Intelligencer, Joe Mandese - Friday, August 30, 2019
When it comes to implementing and managing cross-channel video ad campaigns, Amobe ...
- Consumer Brands Becoming More Likely To Take Political Stand
Marketing Politics Weekly, Joe Mandese - Wednesday, August 28, 2019
More than a quarter of top marketers now feel it is appropria ...
- Data Reveals Fox Cable Ad Inventory Plummeted During The Summer
MediaDailyNews, Joe Mandese - Wednesday, August 28, 2019
It may be coincidental with calls for an ad boycott surrounding prime-ti ...
- 2019-20 Upfront Ad Sales Recap: Double-Digit CPMs On Single-Digit Volume Gains
Research Intelligencer, Joe Mandese - Wednesday, August 28, 2019
Securities firm UBS has compiled data from company reports and the tra ...
- Marketer Confidence Rebounds In August, Still Below Recent Highs
Research Intelligencer, Joe Mandese - Wednesday, August 28, 2019
The confidence top marketers have in the overall U.S. economy rebounded slight ...
- Study Finds 'Glaring' Disparity In Coverage Of Amazon Rainforest Fire
Marketing Politics Weekly, Joe Mandese - Tuesday, August 27, 2019
The fires raging in the Amazon rainforest have generated less than ...
- 55+ Demo Now Accounts For More Than Half Of All TV Viewing
Research Intelligencer, Joe Mandese - Tuesday, August 27, 2019
TV has reached a new tipping point, as more than half ...
- Q2 Was The Best Of Programmatic Ad Quality, Q2 Was The Worst...
RTBlog, Joe Mandese - Monday, August 26, 2019
Mixed signals are coming from two reputable sources on the quality ...
