- Media Planners: Programmatic, Attribution, Mobile Transforming Digital OOH Media
MediaDailyNews, Joe Mandese - Friday, June 21, 2019
Data and technology are fueling demand for digital out-of-home media, making ...
- Media Planners Bullish On Digital OOH, Boost Budget Allocation
Research Intelligencer, Joe Mandese - Friday, June 21, 2019
Media planners are more bullish for allocating ad budgets to digital out-of-ho ...
- PMG Consolidates Disparate Tech Offerings Into Single, Integrated Marketing Intel Platform
MediaDailyNews, Joe Mandese - Wednesday, June 19, 2019
PMG, an independent digital agency known for developing "gap technologies" that resol ...
- WPP: Kantar Stake Sale Is On Pace
MediaDailyNews, Joe Mandese - Wednesday, June 19, 2019
WPP's plan to sell a majority stake of its Kantar research divisi ...
- Nielsen Crunches Munchies Numbers, Finds Snacks Sales Correlate With Cannabis
Research Intelligencer, Joe Mandese - Wednesday, June 19, 2019
It might seem like a marketing cliche that legalizing recreational cannabis sal ...
- Study Reveals How Much Americans Would Charge For Using Their Personal Data
Research Intelligencer, Joe Mandese - Thursday, June 20, 2019
Asked what they would charge companies for use of their personal dat ...
- U.S. Ad Market Expands 3.1% In May, Top Advertisers Pace The Pack
MediaDailyNews, Joe Mandese - Tuesday, June 18, 2019
The U.S. ad market expanded 3.1% in May vs. the same mon ...
- Uber Refiles Suit, Alleges 100+ Ad Nets/Publishers With 'Tens Of Millions' In Mobile Ad Fraud
MediaDailyNews, Joe Mandese - Wednesday, June 19, 2019
The suit is a refiling of one made in 2017 against Dentsu ...
- Americans Feel Political Discourse Has Grown Toxic, Attribute It To POTUS
Red, White & Blog, Joe Mandese - Wednesday, June 19, 2019
While the findings reflect obligatory partisan skews, it's noteworthy that even hi ...
- WFA Finds 'State Of Advertising' Shifting From Awareness To Performance
Research Intelligencer, Joe Mandese - Wednesday, June 19, 2019
If there was any doubt that marketers have shifted to a "performanc ...
- There Are Plenty Of Fish Installing Dating Apps
Research Intelligencer, Joe Mandese - Wednesday, June 19, 2019
More than one-in-five (21%) of single American adults will utilize a dati ...
- News Corp. Puts Below-The-Line Marketing Unit On The Block
MediaDailyNews, Joe Mandese - Tuesday, June 18, 2019
News Corp. this morning announced it is putting News America Marketing ...
- Most Ad Execs Say Duration-Weighting Is Best Method, Will Benefit OTT
MediaDailyNews, Joe Mandese - Tuesday, June 18, 2019
The ad industry believes the new standard will have the greatest positi ...
- Most Ad Execs Say Duration-Weighting Is Best Method, Will Benefit OTT
Research Intelligencer, Joe Mandese - Tuesday, June 18, 2019
The Media Rating Council's new duration-weighted impression standard, which will become t ...
- The Case For Amazon's Sizmek Shift Into Ad-Supported OTT
Video Insider, Joe Mandese - Tuesday, June 18, 2019
Why does Amazon need to bolt an ad server onto its te ...
- Ad Execs Say They're Unaware, Don't Understand New 'Duration-Weighted' Ad Impression Standard
MediaDailyNews, Joe Mandese - Monday, June 17, 2019
Duration-weighted impressions could be the most significant change in the underlying curren ...
- Facebook's Libra May Rally Madison Avenue's Interest In Cryptocurrencies
RTBlog, Joe Mandese - Monday, June 17, 2019
Watch for interest in cryptocurrencies to spike this week in the med ...
- Sell-Side Addressable TV Ad Consortium Adds Agency Committee
Digital News Daily, Joe Mandese - Thursday, June 13, 2019
Project OAR, a consortium of technology companies and TV programmers formed earli ...
- Google Surges To Madison Avenue's No. 1 Supplier In Post-Olympic Comps
MediaDailyNews, Joe Mandese - Friday, June 14, 2019
Shares of ad spending among America's top media companies have shifted markedl ...
- Klick Taps MDC's Leitner For Media
MediaDailyNews, Joe Mandese - Friday, June 14, 2019
Madison Avenue media veteran Dave Leitner has joined Klick Health, an independe ...
- ROI Data Shows Amazon Ascendant, Facebook Under Continuing Scrutiny
Digital News Daily, Joe Mandese - Thursday, June 13, 2019
Based on a quarterly analysis of marketers' self-reported assessment of their spendi ...
- Big Agency Forecasters Downgrade 2019, Project Stronger Spending In 2020
MediaDailyNews, Joe Mandese - Thursday, June 13, 2019
The global advertising marketplace will expand 4.4% in 2020, according to ...
- Agencies Notify Stations They Will Switch To New Startup For Processing TV Buys, Effective July 1
MediaDailyNews, Joe Mandese - Wednesday, June 12, 2019
Several of the biggest media-buying agencies are notifying local broadcasters that th ...
- WarnerMedia Taps Feigco's Henderson To Lead Movie Development For Streaming Service
Digital News Daily, Joe Mandese - Monday, June 10, 2019
AT&T's WarnerMedia today announced another key appointment to the team responsible f ...
- When It Comes To Attribution, It Feels Like TV Is Selling Last Year's Model
Video Insider, Joe Mandese - Tuesday, June 11, 2019
One of the most interesting developments I've seen in the video advertisi ...
- Updated: First 4 Months Signals Mixed 2019 Ad Market, Question Marks For Upfront Demand
MediaDailyNews, Joe Mandese - Monday, June 10, 2019
Market share winners and losers have begun emerging during the first fo ...
- Zenith Pegs Mobile Internet Consumption At 800 Hours, Annually
Research Intelligencer, Joe Mandese - Monday, June 10, 2019
The average person will spend 800 hours using the mobile internet th ...
- It's The Data, Stupid
RTBlog, Joe Mandese - Monday, June 10, 2019
As the rate of expansion of programmatic media-buying begins to decelerate, t ...
- Analyst Upgrades Snap To 'Buy,' Predicts Advertisers Will Follow Suit
Digital News Daily, Joe Mandese - Thursday, June 6, 2019
Wall Street equities research firm Pivotal Research Group has upgraded its rati ...
- Maurice Levy's Ycor Makes Offer For Sizmek, Says It Outbid Amazon
Digital News Daily, Joe Mandese - Friday, June 7, 2019
In a surprise development, Publicis Chairman Maurice Levy's personal holding company, Yco ...