- Verizon Teams With IAS Against Connected TV Ad Fraud: NBCU, CBSi Among 8 CTV Suppliers Participating
Digital News Daily, Joe Mandese - Friday, June 7, 2019
Integral Ad Science this week announced the launch of a new servi ...
- U.S. Ad Market Declined In April, TV Outpaced Digital
MediaDailyNews, Joe Mandese - Friday, June 7, 2019
The U.S. ad marketplace declined 3% in April vs. March, but it ...
- Digital Taxi Top Network Expands To 65% Share Of New York City, Offers Programmatic Targeting
Digital News Daily, Joe Mandese - Thursday, June 6, 2019
Taxi roof-top digital screens network Curb Taxi Media has expanded its footpri ...
- AAF Taps Ducks Unlimited's Pacheco As New Chief
MediaDailyNews, Joe Mandese - Thursday, June 6, 2019
The American Advertising Federation this morning named Ducks Unlimited CMO Steve Pache ...
- Nielsen Projects Billions In Cannabis Sales: Cites 'Health,' Not Recreation, As Top Consumer Intent
Research Intelligencer, Joe Mandese - Thursday, June 6, 2019
Nielsen is projecting "billions of dollars in sales" for legal cannabis a ...
- Time Spent With Mobile Overtakes Television, But TV Remains Dominant Video Platform
Digital News Daily, Joe Mandese - Wednesday, June 5, 2019
In another symbolic tipping point for the digital media economy, Americans' ti ...
- Nielsen Integrates Scarborough Into Cross-Media Database
Digital News Daily, Joe Mandese - Wednesday, June 5, 2019
In the latest integration of disparate media planning and buying databases, Niels ...
- Kantar Restructures Marketing Team, Names Burdet CMO
MediaDailyNews, Joe Mandese - Wednesday, June 5, 2019
WPP marketing research unit Kantar has restructured its marketing organization, naming Nathal ...
- Barter Giant Active Media Spins Off Performance Shop, Taps Keller To Run It
MediaDailyNews, Joe Mandese - Wednesday, June 5, 2019
Big independent barter media agency Active Media Services this morning announced t ...
- When Size Matters, But Photographic Evidence Does Not
Red, White & Blog, Joe Mandese - Wednesday, June 5, 2019
"There were thousands of people cheering," the President of the United Stat ...
- Americans Deem 'Made-Up' News A Serious Problem, Say Journalists Responsible For Fixing It
Research Intelligencer, Joe Mandese - Wednesday, June 5, 2019
Americans consider "made-up news" a serious problem, ranking it ahead of viole ...
- How 'Fortnite' Is Impacting Media Consumption
Research Intelligencer, Joe Mandese - Tuesday, June 4, 2019
Fortnite, the wildly popular social gaming app, is having a profound impa ...
- As 'Advanced TV' Gains Steam, IAB Seeks To Define It
Research Intelligencer, Joe Mandese - Tuesday, June 4, 2019
With 59% of advertisers projecting they plan to increase their ad spendi ...
- GroupM: U.S. Ad Market To Expand 8.2% In 2020
Research Intelligencer, Joe Mandese - Tuesday, June 4, 2019
Boosted by record political spending, the U.S. advertising economy is projected ...
- White House Directs DOJ, FTC To Scrutinize Google, Amazon
Digital News Daily, Joe Mandese - Monday, June 3, 2019
The White House is stepping up its scrutiny of big digital med ...
- Podcast Advertising Surges, On Pace To Top $1 Billion In 2021
Research Intelligencer, Joe Mandese - Monday, June 3, 2019
Marketers spent nearly half a billion dollars advertising on podcasts in t ...
- Programmatic Becomes The Dominant Source Of Digital Political Media Buys
RTBlog, Joe Mandese - Monday, June 3, 2019
In what appears to be a political media-buying first, the majority ...
- Amazon Gets Its Ad Server, Too
Digital News Daily, Joe Mandese - Friday, May 31, 2019
Google's acquisition of independent ad server DoubleClick drove its digital ad dominanc ...
- Brand Safety Handbook Finds Significant Reputation Risk, Offers Guidelines
Research Intelligencer, Joe Mandese - Friday, May 31, 2019
"The time and effort invested in detecting, reporting, addressing, and preventing the ...
- Philly-Based Harmelin Wins Aspen Dental, Enters Windy City
MediaDailyNews, Joe Mandese - Thursday, May 30, 2019
Philadelphia-based Harmelin Media Wednesday said it was named media agency of reco ...
- Former Fox Ad Chief Marchese Returns To Entrepreneurism, Envisions 'New Type Of Holding Company'
MediaDailyNews, Joe Mandese - Thursday, May 30, 2019
Joe Marchese, former president of ad revenue for Fox Networks Group, Wednesd ...
- Commander-in-Tweets? Not So Much: Data Reveals Twitter Wear-Out
Red, White & Blog, Joe Mandese - Wednesday, May 29, 2019
We may never know the extent to which Twitter helped him g ...
- Out-of-Home Soars 6% During Q1
Research Intelligencer, Joe Mandese - Wednesday, May 29, 2019
At a time when many traditional media are declining or expanding ...
- OMD Retains Top Media Shop Ranking, Spark Foundry Is Fastest Mover
Research Intelligencer, Joe Mandese - Wednesday, May 29, 2019
Despite a modest 0.9% gain in 2018, Omnicom's OMD unit held ...
- Time Spent With Social Inches Up Again, Thanks To Instagram
Research Intelligencer, Joe Mandese - Tuesday, May 28, 2019
Despite some erosion in 2018, time spent by Americans using social med ...
- WPP's Triad 'Targeted' For Acquisition As Retail Media Takes Center Stage
MediaDailyNews, Joe Mandese - Friday, May 24, 2019
Just months after the loss of one big retail media partner ...
- The Trade Desk Taps Vevo's Carson As 1st Chief Revenue Officer
Digital News Daily, Joe Mandese - Thursday, May 23, 2019
The Trade Desk named Jonathan Carson its first chief revenue officer. ...
- Is HBO's Throne Half Empty?
Research Intelligencer, Joe Mandese - Thursday, May 23, 2019
The series finale of HBO blockbuster "Game of Thrones" churned a l ...
- Emotion-Driven Engagement And Customer Loyalty, It's Not Necessarily What You Think
Research Intelligencer, Joe Mandese - Wednesday, May 22, 2019
A new report from Deloitte Digital outlines how emotion-driven engagement extends acro ...
- It's The Culture, Stupid: IPG/Twitter Find Brands Must Be Engaged
Research Intelligencer, Joe Mandese - Tuesday, May 21, 2019
While traditional brand attributes still are vital factors, the extent to whi ...