- Analysis Reveals 'Brand Safety' Takes Many Forms
Research Intelligencer, Joe Mandese - Friday, May 17, 2019
Explicit forms of "criminal activity," including outright fraud, malware, data privacy hack ...
- Food For Thought: How Data Changes What, When, Where, Why And For How Long You Eat
RTBlog, Joe Mandese - Monday, May 20, 2019
MALAGA, SPAIN -- I have seen the future of real-time data-based marketin ...
- The Next Big Source Of Ad Fraud: Attribution
MediaDailyNews, Joe Mandese - Friday, May 17, 2019
MALAGA, SPAIN -- The next new vector for ad fraud doesn't invol ...
- Hulu Ad Prices Eroding At Double-Digit Rates
Research Intelligencer, Joe Mandese - Friday, May 17, 2019
As Disney takes control of Hulu, the service's advertising rates appear ...
- Google, Facebook: We're Committed To Transparency -- Attribution, Not So Much
MediaDailyNews, Joe Mandese - Thursday, May 16, 2019
MALAGA, SPAIN -- The two big "walled gardens" of digital media ha ...
- Clients To Agencies: It's Not You, It's The Customer
MediaDailyNews, Joe Mandese - Wednesday, May 15, 2019
MALAGA, SPAIN -- Big marketers are increasingly bringing digital media functions in-hous ...
- MRC May Deprecate The Click As An Ad Metric, Part Of Shift To Outcome-Based Measurement
MediaDailyNews, Joe Mandese - Wednesday, May 15, 2019
MALAGA, SPAIN -- The industry may put another nail -- possibly ...
- In-housing And Outcomes And Fears, Oh My! Tensions Abound At Data Summit
MediaDailyNews, Joe Mandese - Tuesday, May 14, 2019
MALAGA, SPAIN -- Roundtable discussions among some of the world's leading marketer ...
- Live From Malaga, It's A Week-Long Dive Into Data Marketing
RTBlog, Joe Mandese - Monday, May 13, 2019
MALAGA, SPAIN -- Hola. I'm on assignment this week covering the I-C ...
- Dentsu Launches New Media Agency 'Model,' Literally
MediaDailyNews, Joe Mandese - Thursday, May 9, 2019
Dentsu, the Tokyo-based parent of Dentsu Aegis Network, has announced Dentsu Med ...
- Pre-Upfront Poll Shows Agencies Far More Bullish Than Clients, And Vice Versa When It Comes To NewFront Spending
MediaDailyNews, Joe Mandese - Wednesday, May 8, 2019
In terms of allocating their ad budgets, ad execs are much mo ...
- 4 In 10 Ad Execs Predict Upfront Will Either Diminish Or Disappear In Five Years
Research Intelligencer, Joe Mandese - Wednesday, May 8, 2019
A majority of ad execs believe the upfront will expand or rema ...
- Digital's Sudden Deceleration: GroupM Reveals Why It's Inevitable, Not Necessarily Bad
MediaDailyNews, Joe Mandese - Tuesday, May 7, 2019
Digital ad spending and e-commerce growth are beginning to "decelerate," providing ...
- eMarketer Upgrades Programmatic Video Outlook: Cites OTT, CTV And Social Boom
Research Intelligencer, Joe Mandese - Monday, May 6, 2019
Video will account for nearly 50% of programmatic ad spending this yea ...
- Why Martech Is Overtaking Ad Tech
RTBlog, Joe Mandese - Monday, May 6, 2019
Ad tech has hit the wall and has even begun to ero ...
- IAB: Consumers Watch Video Differently On Different Screens
MediaDailyNews, Joe Mandese - Friday, May 3, 2019
Consumers watch video differently on different screens throughout the day. That ...
- Report Finds Brands Experiencing High Rates Of Cyber Crime, Attacks Directed At Domains Too
Research Intelligencer, Joe Mandese - Friday, May 3, 2019
The marketing industry usually thinks about technology in terms of optimizing medi ...
- ANA To Ad Fraud: Drop Dead, We're Winning
MediaDailyNews, Joe Mandese - Wednesday, May 1, 2019
In the war on digital fraud, the ad industry is winning. That ...
- MRC To Overhaul Invalid Traffic Guidelines, Will Introduce A 'Decision Rate'
MediaDailyNews, Joe Mandese - Tuesday, April 30, 2019
Industry media ratings watchdog the Media Rating Council next week will beg ...
- The Massive Multiplayer Online Role-Playing Massacre
RTBlog, Joe Mandese - Monday, April 29, 2019
For a generation raised on massive multiplayer shooter games, the combination ...
- Top Media Buyers Allege Networks Lied -- And Stole From Them -- In Last Year's Upfront
MediaDailyNews, Joe Mandese - Friday, April 26, 2019
A panel discussion featuring some of Madison Avenue's biggest network TV buye ...
- Scenario Project Finds The Future Isn't What It Used To Be, The Car May Be TV's Next Big Daypart
MediaDailyNews, Joe Mandese - Thursday, April 25, 2019
In a rare cross-industry exercise to plan for how 5G and AT ...
- Report Reveals 86% Of European Brands Have Shifted Programmatic In-House
MediaDailyNews, Joe Mandese - Wednesday, April 24, 2019
Marketers in major Western European nations are shifting their programmatic media-buying in-hous ...
- Disney Spends $14 Million Plugging 'Endgame,' Overwhelms Pre-Sale Ticket-Buying Sites
Research Intelligencer, Joe Mandese - Wednesday, April 24, 2019
In what could be one of the greatest returns on advertising investme ...
- Ad Pros Report Personal Decline In Social Media Usage, Cite Data Concerns
RTBlog, Joe Mandese - Monday, April 22, 2019
One of the not-so-surprising things I learned from Advertiser Perceptions' benchmark stu ...
- Crossmedia Takes The High Ground, Launches Cannabis Media Division
MediaDailyNews, Joe Mandese - Saturday, April 20, 2019
APRIL 20, 2019 -- New York-based independent media agency Crossmedia Inc. tod ...
- 420 Reasons To Target Cannabis Users Vs. CBD Users
Research Intelligencer, Joe Mandese - Friday, April 19, 2019
"People" is the highest-indexing magazine among cannabis users, while "AARP: The Magazin ...
- Growing Like Weed, Cannabis Retail Ad Spend Soars 23%
Research Intelligencer, Joe Mandese - Friday, April 19, 2019
Ad spending by cannabis retailers In cities and states where marijuana h ...
- 'Trust' Emerges As New Ad Metric, Becomes Media-Buying Factor
MediaDailyNews, Joe Mandese - Thursday, April 18, 2019
Three out of four ad execs say they currently factor for "trust-relat ...
- Peak Gaslight
Red, White & Blog, Joe Mandese - Thursday, April 18, 2019
America has attained peak gaslight. It happened when the President of t ...