- UM Taps Blue Box CMO Chuipek As Global Chief Client Officer
MediaDailyNews, Joe Mandese - Wednesday, April 17, 2019
IPG Mediabrands' UM unit has named Trish Chuipek Global Chief Client Office ...
- It's The Money, Stupid
Red, White & Blog, Joe Mandese - Wednesday, April 17, 2019
While the big focus this week is on the funds raised ...
- Democratic Primary Standings: Sanders Biggest Gainer If Biden Doesn't Run, Buttigieg Ascending
Marketing Politics Weekly, Joe Mandese - Tuesday, April 16, 2019
If undeclared Democratic Presidential primary frontrunner Joe Biden doesn't run, the bigge ...
- ARF Rescinds Cambridge Analytica Award, Says It Acted 'Unethically'
MediaDailyNews, Joe Mandese - Tuesday, April 16, 2019
The Advertising Research Foundation has rescinded a highly regarded foundation award f ...
- Dave Morgan Resigns From ARF Board, Cites Industry's Need For 'Bolder Action'
MediaDailyNews, Joe Mandese - Monday, April 15, 2019
Citing the need for "bolder action," Dave Morgan resigned from the boa ...
- Big Data Transformed Madison Avenue, Now Agencies Are Betting On Data To Transform Themselves
RTBlog, Joe Mandese - Monday, April 15, 2019
Madison Avenue has been transformed by the emergence of Big Data, n ...
- Billboard Inventory Soars 31% En Route To Coachella
Research Intelligencer, Joe Mandese - Friday, April 12, 2019
Out-of-home ad inventory for the premium billboard locations along Interstate 10 ...
- Kantar Taps Microsoft's Cundiff As North America CEO
MediaDailyNews, Joe Mandese - Wednesday, April 10, 2019
WPP's Kantar unit has named long-time Microsoft executive Reed Cundiff CEO ...
- Wasted: Audience-Based Data Shows Half Of TV Campaign Impressions Are 'Excess'
MediaDailyNews, Joe Mandese - Thursday, April 11, 2019
That's according to an analysis released Wednesday during a presentation by C ...
- Future Of Fox News May Be D2C, 'Nation' Exceeds Expectations
Marketing Politics Weekly, Joe Mandese - Wednesday, April 10, 2019
Fox News' future may be its direct-to-consumer play Fox Nation, which appea ...
- Republicans Drive Erosion Of News Media 'Credibility'
Red, White & Blog, Joe Mandese - Wednesday, April 10, 2019
The perceived credibility of major U.S. news organizations has been trending downwa ...
- Snapchat Growth Downgraded: Will Lose Users, Share Of Social Media
Research Intelligencer, Joe Mandese - Wednesday, April 10, 2019
eMarketer's digital media statsmasters have lowered their user growth estimates for Snapcha ...
- Pew Finds Social Media Use Among Adults Essentially Unchanged: Benchmarks Reddit, WhatsApp Too
Research Intelligencer, Joe Mandese - Wednesday, April 10, 2019
Overall use of social media by U.S. adults has remained essentially unchang ...
- Google-Backed Study Finds People Willing To Trade Sensitive Data For Personalized Media
MediaDailyNews, Joe Mandese - Tuesday, April 9, 2019
A new study by Google and the National Research Group finds ...
- Mintz + Hoke Taps Donovan As President Of 'Media Only'
MediaDailyNews, Joe Mandese - Tuesday, April 9, 2019
Sara-Beth Donovan, the long time media chief at Avon, CT-based agency Min ...
- 'Cord-Nevers' Expand To 12% Of U.S. Population
Research Intelligencer, Joe Mandese - Tuesday, April 9, 2019
The number of Americans deemed "cord-nevers" who have never subscribed to ...
- The Next Big Ad Category May Be Media Itself
Research Intelligencer, Joe Mandese - Monday, April 8, 2019
The next big battle for consumer time and pocketbooks may well emer ...
- Department Of The Attention Economy
RTBlog, Joe Mandese - Monday, April 8, 2019
One of the most important issues advanced so far on the 20 ...
- Obit: Carat Founder Gilbert Gross, Dead At 87
MediaDailyNews, Joe Mandese - Thursday, April 4, 2019
Gilbert Gross, who founded independent media services agency Carat, died March 2 ...
- Magna: OTT Ad Market Approaches $4 Billion, Offsets Linear TV Contraction
MediaDailyNews, Joe Mandese - Friday, April 5, 2019
Over-the-top video ad spending is expanding at the fastest rate of a ...
- Three In Four Americans Don't Believe Social Data Targeting Is An 'Acceptable Tradeoff'
Research Intelligencer, Joe Mandese - Friday, April 5, 2019
Three in four Americans do not believe allowing advertisers to target th ...
- 'Boot Edge Edge, Boot Edge Edge'
Red, White & Blog, Joe Mandese - Wednesday, April 3, 2019
When does a hard-to-pronounce brand name change from a liability to ...
- IPG, Publicis, WPP Make LinkedIn Top Places To Work List
Research Intelligencer, Joe Mandese - Wednesday, April 3, 2019
In a Madison Avenue first, Interpublic, Publicis and WPP have joined LinkedIn ...
- ARF Creates 'Code Of Conduct' For Consumer Researchers, Utilizes Seal Of Approval For Compliance
MediaDailyNews, Joe Mandese - Tuesday, April 2, 2019
As consumer data, analytics and research come under increasing scrutiny, the U. ...
- April Fools 'Marketing Pranks' Query Shows 2014, 2015 Were Peak Years
Research Intelligencer, Joe Mandese - Monday, April 1, 2019
Only because a fellow MediaPost editor asked if there were more marketing-relat ...
- Word-of-Mouth, Trade Pubs Top Sources For Media Buyers To Stay Informed
Research Intelligencer, Joe Mandese - Tuesday, April 2, 2019
Human interaction remains the No. 1 way media buyers and ad exe ...
- Lender Seizes Control Of Sizmek's Bank Accounts, Company Files Chapter 11
Digital News Daily, Joe Mandese - Monday, April 1, 2019
Sizmek, the world's largest third-party ad server, late Friday announced it h ...
- Wiener, Hofstetter Depart Comscore: Move Follows New Board Members, Strategic Direction
MediaDailyNews, Joe Mandese - Sunday, March 31, 2019
Bryan Wiener and Sarah Hofstetter have resigned as CEO and president, respectivel ...
- GroupM Finds D2C Brands Lag Broader Economic Growth, Big Marketers Continue To Dominate -- For Now
Research Intelligencer, Joe Mandese - Monday, April 1, 2019
For all the talk about direct-to-consumer brand marketing disrupting the industry, Grou ...
- Forget Machine Learning, New Nielsen Institute Will Focus On People Learning
RTBlog, Joe Mandese - Monday, April 1, 2019
At a time when much of the industry is moving toward ...