- Can You Hear Me Now? Why Audio -- Not Voice -- Is Already The Next New Thing
RTBlog, Joe Mandese - Monday, November 12, 2018
In the battle of media format dominance, video still commands much ...
- Most Americans Aware Of, Want To Control How Their Data Is Used To Market To Them
Research Intelligencer, Joe Mandese - Friday, November 9, 2018
Most consumers consider themselves expert or very knowledgeable about how marketers u ...
- The Feint And Parry Of A White House Press Briefing
Red, White & Blog, Joe Mandese - Thursday, November 8, 2018
If the White House wanted to create a massive distraction to dr ...
- By The Way, That Guy On Stage Is State News
Red, White & Blog, Joe Mandese - Wednesday, November 7, 2018
The midterms are over, but the biggest loser wasn't a candidate f ...
- What's Really On The Ballot Today?
Red, White & Blog, Joe Mandese - Tuesday, November 6, 2018
"The character of the country is on the ballot," President Barack Oba ...
- U.S. 'Holiday' Shopping To Top $1 Trillion, Clicks Will Outpace Bricks
Research Intelligencer, Joe Mandese - Tuesday, November 6, 2018
The U.S. holiday season is poised to be an economically joyous on ...
- Consumers, Industry Split On Ethical Use Of Data To Target People Subconsciously
Research Intelligencer, Joe Mandese - Monday, November 5, 2018
When it comes to the ethical use of people's data, there ...
- Why The Timing For Simulmedia's D2Cx Is Just Right
RTBlog, Joe Mandese - Monday, November 5, 2018
Big startup ideas sometimes emerge before the marketplace is ready to embra ...
- Media Kitchen Taps Barest As Managing Director
MediaDailyNews, Joe Mandese - Friday, November 2, 2018
Long-time New York-based media agency exec Bonnie Barest has joined The Med ...
- Captivate Unveils 'Places,' Enables Advertisers To Target Office Workers Based On Centralized Data
Research Intelligencer, Joe Mandese - Friday, November 2, 2018
Captivate, the place-based video network in the elevators and other locations ...
- Stop The Presses: America's Newsrooms Primarily White, Male
Research Intelligencer, Joe Mandese - Friday, November 2, 2018
The news may not be fake, but it very well could ...
- TV Likely To Continue Dominating Holiday Retail Ad Spending
Research Intelligencer, Joe Mandese - Friday, November 2, 2018
If the past is prologue, TV will continue to be the ma ...
- Vote For A Referendum You Won't See On The Ballot Next Week
Red, White & Blog, Joe Mandese - Wednesday, October 31, 2018
Let me use the last official weekly "Red, White & Blog" befo ...
- Gab Isn't, For Now: What's The Next New Hate-Mongering Platform?
Marketing Politics Weekly, Joe Mandese - Monday, October 29, 2018
The good news is that alt right social network Gab.com is do ...
- Editor Calls For Boycott On Fox News Advertisers Who 'Bankroll The Poison'
Marketing Politics Weekly, Joe Mandese - Tuesday, October 30, 2018
Fox News Channel is facing another potential ad boycott, this time spark ...
- Welcome To The Vortex: Why People Feel Trapped In Their Devices
Research Intelligencer, Joe Mandese - Monday, October 29, 2018
As part of its ongoing "Life Online" research, experience design researcher Norm ...
- How Fortnite Became A Top YouTube 'Genre'
Research Intelligencer, Joe Mandese - Monday, October 29, 2018
A new report shows that Fortnite is already one of the most-view ...
- How's Free, Is Free Good Enough For You? New DMP Built On Second-Party Retail/Brand Data
RTBlog, Joe Mandese - Monday, October 29, 2018
A powerful new DMP providing "second-party" data from thousands of retailers a ...
- The Sum Of Nielsen's Parts: 'Watch' It Here
Research Intelligencer, Joe Mandese - Friday, October 26, 2018
Most -- nearly 85% -- of the enterprise value of Nielsen com ...
- Nielsen Rates 'Same Gender' Viewers, Reveals Different Preferences
Research Intelligencer, Joe Mandese - Thursday, October 25, 2018
Nielsen has added a TV ratings break for "same gender spouse ...
- Google: Florida Top Digital Political Ad Spending State
Marketing Politics Weekly, Joe Mandese - Wednesday, October 24, 2018
If Google's new "Transparency Report" is any indication, digital media platforms ha ...
- Perception Vs. Reality: Cannabis Users Read 'Rolling Stone,' 'National Geographic,' Too
MediaDailyNews, Joe Mandese - Wednesday, October 24, 2018
Perception: Cannabis users read "High Times." Reality: They actually read "National Geographic ...
- Midterms, A Tale Of Two Media Narratives: Healthcare Vs. 'Caravan'
Red, White & Blog, Joe Mandese - Wednesday, October 24, 2018
Less than two weeks before the midterm elections, Republicans have dramatically chang ...
- Marketers Pessimistic About Delivering Promise Of 'Personalized' Ads
Research Intelligencer, Joe Mandese - Wednesday, October 24, 2018
Creating personalized ads that are relevant and meaningful to consumers is o ...
- Weed The People: How MRI Was Able To Do It
Research Intelligencer, Joe Mandese - Wednesday, October 24, 2018
When MRI set out to benchmark the U.S. cannabis consumer, it fac ...
- Spengler Returns To Agency World, Joins Dentsu Aegis' M1
MediaDailyNews, Joe Mandese - Tuesday, October 23, 2018
After a five-year sabbatical on the supply-side, agency media vet Tim Spengl ...
- 'Video Everywhere' Preview Roundtable
MediaDailyNews, Joe Mandese - Tuesday, October 23, 2018
On the eve of the DPAA's annual "Video Everywhere" summit, MediaPost he ...
- Fact: Older Americans Aren't As Good At Discerning It
Research Intelligencer, Joe Mandese - Tuesday, October 23, 2018
New findings from Pew Research Center about the ability of Americans ...
- MRI Unveils New Media Planning Segment: Cannabis Users
Research Intelligencer, Joe Mandese - Tuesday, October 23, 2018
MRI, the U.S. consumer research division of GfK MRI, which is t ...
- Is The Click-Through, Through? Study Finds Little Correlation With Creative Performance
RTBlog, Joe Mandese - Monday, October 22, 2018
A startling new analysis from third-party ad server Flashtalking confirms what ma ...
