- Disney Announces Combined Post-Fox Upfront: Includes ABC, ESPN, Freeform, FX, National Geographic
MediaDailyNews, Joe Mandese - Thursday, March 28, 2019
On the heels of its acquisition of 21st Century Fox, The Wa ...
- Days Remaining: 666
Marketing Politics Weekly, Joe Mandese - Wednesday, March 27, 2019
Among the fascinating details revealed in a soon-to-be-released book about former Fir ...
- Conservative News Site 'Breitbart' Continues Downward Slide, Fox News Maintains Dominance
Marketing Politics Weekly, Joe Mandese - Wednesday, March 27, 2019
Right-wing political news site Breitbart had its sixth consecutive month of loss ...
- 2019's Top Contender For 'Media Person Of The Year,' Barr None
Marketing Politics Weekly, Joe Mandese - Wednesday, March 27, 2019
Attorney General William Barr has emerged as an early contender for MediaPost ...
- Read It Here First: Reddit Tops $100 Million Ad Mark
MediaDailyNews, Joe Mandese - Wednesday, March 27, 2019
News and info-sharing site Reddit may finally be making inroads on Madis ...
- White House Provides Enemies List To, Well, 'The Enemy Of The People'
Red, White & Blog, Joe Mandese - Tuesday, March 26, 2019
He began his first full day in office by declaring war ...
- Survey Finds Consumers Keen On Bundling Video And Music Streaming Services
Research Intelligencer, Joe Mandese - Wednesday, March 27, 2019
When Hulu and Spotify dropped their subscription price for a bundle ...
- First America, Now The World: The Trade Desk Enters China
MediaDailyNews, Joe Mandese - Tuesday, March 26, 2019
Independent agency trading desk The Trade Desk has swept the U.S. marketplac ...
- GroupM Makes Case For Agency 'Optimism,' Says Ad Sector Needs To Be Redefined
MediaDailyNews, Joe Mandese - Tuesday, March 26, 2019
The bad news, according to GroupM, is that organic growth of maj ...
- Digital OOH Trade Groups Consolidate 'Best Practices'
MediaDailyNews, Joe Mandese - Tuesday, March 26, 2019
A consortium of five trade organizations -- the Digital Place-Based Advertising Associatio ...
- U.S. Remains The Biggest Global Ad Growth Driver, By Wide Margin
Research Intelligencer, Joe Mandese - Monday, March 25, 2019
The U.S. remains the world's biggest advertising market and will for ...
- Broadcasters Continue To Dominate Local News, Analog Too
Research Intelligencer, Joe Mandese - Tuesday, March 26, 2019
TV and radio stations, followed by newspapers, remain the go-to source f ...
- Zenith Upgrades Global Ad Forecast, Cites Stronger-Than-Expected Internet Advertising
MediaDailyNews, Joe Mandese - Monday, March 25, 2019
Thanks largely to incremental ad spending on the internet, global ad spendi ...
- MRC Proposes 100% Viewable Cross-Media Ad Standard, Defers Duration Weighting Until 2021
MediaDailyNews, Joe Mandese - Monday, March 25, 2019
In a move that is expected to make it easier for advertiser ...
- Pandora Poised To Lose Audio Market Dominance To Spotify
Research Intelligencer, Joe Mandese - Monday, March 25, 2019
Spotify is poised to overtake Pandora as the dominant digital audio servi ...
- Zenith: Programmatic Accelerates Global Internet Spending
RTBlog, Joe Mandese - Monday, March 25, 2019
The big news in Zenith's updated global ad outlook is that digit ...
- Nat Geo Creates 'Sounds Of Future Ocean' To Draw Attention To Plastics Crisis, Hear It Now
MediaDailyNews, Joe Mandese - Thursday, March 21, 2019
In recognition of World Water Day Friday, National Geographic will run ...
- USIM Stumbles Upon Single-Source Solution For Measuring Retail Traffic, Redefines Trading Zones
MediaDailyNews, Joe Mandese - Thursday, March 21, 2019
USIM has developed a new proprietary method that enables retail marketers ...
- Never Pick A Fight With A Cow That Can Milk Social Media By The Barrel
Red, White & Blog, Joe Mandese - Wednesday, March 20, 2019
It's known as "Greener's Law," and it is one of the mo ...
- Nielsen: Time Spent Hits The Wall, Tops Out At 10 Hrs, 30 Mns
Research Intelligencer, Joe Mandese - Tuesday, March 19, 2019
Time spent on TV-connected devices appears to have saturated at 10 hou ...
- IPG Lab Measures TV 'Viewability,' Finds Similar Levels To Digital
Research Intelligencer, Joe Mandese - Tuesday, March 19, 2019
In a move that could change how the ad biz thinks abo ...
- GroupM Advises 'Media-Focused' Marketers To Heed Martech
MediaDailyNews, Joe Mandese - Tuesday, March 19, 2019
Martech is a multi-billion industry dwarfing ad tech and rivaling the overa ...
- MRI Data Reveals Two Distinct Cannabis Consumer Segments, Unique Media Patterns Too
MediaDailyNews, Joe Mandese - Tuesday, March 19, 2019
Two distinct consumer segments are emerging within the burgeoning U.S. cannabis marketplac ...
- Private Equity Firms Reportedly Begin Kantar Talks
MediaDailyNews, Joe Mandese - Tuesday, March 19, 2019
A day after announcing it has consolidated all of its operations und ...
- Client-Agency Trust Erodes, ANA Unveils New Consortium To Address It
MediaDailyNews, Joe Mandese - Tuesday, March 19, 2019
Asked to describe how the level of trust between marketers and the ...
- Majority Of Marketers Claim 'Moderate' Current Trust Level With Agencies
Research Intelligencer, Joe Mandese - Tuesday, March 19, 2019
The majority of marketers responding to an Association of National Advertisers' memb ...
- WPP Research Unit Consolidates Under Single Unified Brand Name: Kantar
MediaDailyNews, Joe Mandese - Monday, March 18, 2019
Kantar, the marketing and media research unit of WPP Group that h ...
- Biggest SXSW Brand Buzz: Uber Eats, IBM, SoundCloud
Research Intelligencer, Joe Mandese - Monday, March 18, 2019
Food was the leading topic for the SXSW social media community, wi ...
- Programmatic Fraud Expands, Especially In Big English-Language Markets
Research Intelligencer, Joe Mandese - Monday, March 18, 2019
Ad fraud is on the rise, and some English-language nations are amo ...
- Live Snuffing
RTBlog, Joe Mandese - Monday, March 18, 2019
If a young media trade journalist from the 80s were to wa ...