- Live Snuffing
RTBlog, Joe Mandese - Monday, March 18, 2019
If a young media trade journalist from the 80s were to wa ...
- Mayor Donny Deutsch? Second-Generation Ad Man Considers New York City Bid
Marketing Politics Weekly, Joe Mandese - Friday, March 15, 2019
Donny Deutsch, a second-generation ad man and cable TV personality, this morni ...
- Avengers Assemble, Win Social Media Super Hero Battle
Research Intelligencer, Joe Mandese - Friday, March 15, 2019
Marvel's "Avengers" have won the super hero battle waging on social med ...
- CBS/All Access App Downloads Soar, OTT Remains Dominated By Big 4
Research Intelligencer, Joe Mandese - Friday, March 15, 2019
The Big 4 -- Netflix, YouTube, Hulu and Amazon Prime -- rema ...
- Carat Taps Amplifi's Wong As U.S. COO
MediaDailyNews, Joe Mandese - Thursday, March 14, 2019
Carat USA has named Louisa Wong COO and Diane Harrison senior vi ...
- Obit: 'Adweek' Cofounder Pen Tudor, Dead At 89
MediaDailyNews, Joe Mandese - Wednesday, March 13, 2019
W. Pendleton Tudor, a cofounder of Adweek, died Tuesday. He was 8 ...
- IAB Names Scott Schiller Exec-In-Residence
Publishers Daily, Joe Mandese - Wednesday, March 13, 2019
Scott Schiller, a longtime digital publishing executive, has been named an "executive-in-residence ...
- Thank You Mr. President For Making My Life Easier
Red, White & Blog, Joe Mandese - Wednesday, March 13, 2019
As an easy way to save time and words, this week's colu ...
- Kantar Data Reveals Just How Mad Advertisers Are For NCAA Men's Basketball Tournament
Research Intelligencer, Joe Mandese - Wednesday, March 13, 2019
After the NFL, the NCAA's college men's basketball tournament is the mo ...
- GroupM Predicts Streaming Will Have 'Gradual' Impact On TV Advertisers
MediaDailyNews, Joe Mandese - Tuesday, March 12, 2019
The $140 billion-plus video programming marketplace, including TV, will increasingly adopt hybr ...
- Data Reveals Volatility Of Nike Brand, Pre-/Post- Sneaker Explosion
Research Intelligencer, Joe Mandese - Tuesday, March 12, 2019
Few brands have experienced the kind of volatility that Nike has recentl ...
- MediaCom: Most Media Award-Winning Network, Shop, And Campaigns In 2018
Research Intelligencer, Joe Mandese - Monday, March 11, 2019
GroupM's MediaCom unit, thanks to a boost from its Tel Aviv offic ...
- Kantar Goes 'Self-Serve,' New Marketplace Taps Long-Tail Research Demand
RTBlog, Joe Mandese - Monday, March 11, 2019
Even as parent WPP considers its long-term strategic position in the consum ...
- What Makes March So Mad: New Report Breaks Down NCAA Tournament By Fan/Audience Type
MediaDailyNews, Joe Mandese - Friday, March 8, 2019
In what may be one of the most in-depth analyses to da ...
- What Makes March So Mad: New Report Breaks Down NCAA Tournament By Fan/Audience Type
Research Intelligencer, Joe Mandese - Friday, March 8, 2019
In what may be one of the most in-depth analyses to da ...
- Who's On 'Unified First?' According To Google, You Will Be
MediaDailyNews, Joe Mandese - Thursday, March 7, 2019
More than a year after players in the programmatic media-buying marketplace beg ...
- Publicis Unit Unveils New Audio Ads Matching Creative To Each User's Musical Taste
MediaDailyNews, Joe Mandese - Thursday, March 7, 2019
Publicis Media's Spark Foundry unit has unveiled a new audio advertising form ...
- God Bless Madison Avenue, WGBH Appoints Top Ad Talent
MediaDailyNews, Joe Mandese - Thursday, March 7, 2019
Preeminent public broadcaster WGBH, Boston is adding some powerful talent from t ...
- Digital To Take 41 Cents Of Every Local Auto Ad Dollar This Year
Research Intelligencer, Joe Mandese - Wednesday, March 6, 2019
While a number of forecasts predict digital will overtake "traditional" media ...
- U.S. Households Feel The Need For Speed, Will Upgrade Broadband Access
Research Intelligencer, Joe Mandese - Wednesday, March 6, 2019
In a development that likely correlates to greater interest in OTT streami ...
- Why First Price Auction's Time Has Come, Magna's Take
Research Intelligencer, Joe Mandese - Thursday, March 7, 2019
In light of Google Ad Manager's shift to a "unified first pri ...
- DNC Bars Fox News From Democratic Presidential Debates
Marketing Politics Weekly, Joe Mandese - Wednesday, March 6, 2019
The Democratic National Committee has decided to exclude Fox News Channel fr ...
- Facebook Study: That's A Nice ROI You've Got There, It Would Be A Shame If Anything Happened To It
MediaDailyNews, Joe Mandese - Wednesday, March 6, 2019
New academic research conducted by Northwestern University and Facebook has concluded th ...
- The 'Bullshit' Pulpit
Red, White & Blog, Joe Mandese - Wednesday, March 6, 2019
When he gave a keynote at CPAC last weekend, it was t ...
- Facebook, Northwestern Study: Randomized Trials Beat Conventional Ad Measures
Research Intelligencer, Joe Mandese - Wednesday, March 6, 2019
A new academic research study conducted by Facebook and Northwestern University fou ...
- Amid Slowdown, Auto Ad Budgets Continue Moving To Digital
Research Intelligencer, Joe Mandese - Monday, March 4, 2019
After showing signs of rebounding, the automotive ad market will lag t ...
- How To Be Human
RTBlog, Joe Mandese - Monday, March 4, 2019
British social media consultant Matt Navarra got some attention recently when ...
- Best Use Of AI By An Agency To Date: JWT Brings Back Voice Of Rembrandt
MAD, Joe Mandese - Thursday, February 28, 2019
In what may be the best use of AI by an ...
- Billions From Universal Music Stake Likely To Fund New Round Of Vivendi Agency Deals
MAD, Joe Mandese - Friday, March 1, 2019
As Havas parent Vivendi puts a piece of its treasured Universal Mus ...
- Magna Dives Deep Into Demos: 30-Year Analysis Reveals Polarization Of Linear TV, Ad Spending Too
MediaDailyNews, Joe Mandese - Friday, March 1, 2019
In what may be the most in-depth analysis ever of TV viewi ...