- Magna Report Provides Deep Dive Into Demos: 30 Year Analysis Reveals Polarization Of Linear TV, Ad Spending Too
Research Intelligencer, Joe Mandese - Friday, March 1, 2019
In what may be the most in depth analysis ever of ...
- Publicis Media Wins 2018 Net New Biz Race: +$3.201 Billion
MediaDailyNews, Joe Mandese - Thursday, February 28, 2019
With net new business gains of $3.201 billion, Publicis Media Group w ...
- MediaCom, Horizon Dominate 2018 New Media Biz In U.S.
Research Intelligencer, Joe Mandese - Thursday, February 28, 2019
GroupM's MediaCom and independent Horizon Media were the winningest new biz med ...
- USIM Lands Crunch, Second New Biz Win In As Many Months
MediaDailyNews, Joe Mandese - Wednesday, February 27, 2019
Independent media agency USIM is on a roll, winning its second pie ...
- The Blaze Is On Fire, How It Overtook Breitbart
Red, White & Blog, Joe Mandese - Wednesday, February 27, 2019
The Blaze's audience has surged 143% over the past year, catapulting ...
- Location Data Platform Puts Money Where Its Mouth Is, Guarantees Campaign Delivery
Digital News Daily, Joe Mandese - Tuesday, February 26, 2019
Mobile location data targeting platform SITO Mobile is so confident campaigns serv ...
- Marketers Give Mixed Grades On Listening For Data Signals, Struggle To See Customers As 'Humans'
Research Intelligencer, Joe Mandese - Tuesday, February 26, 2019
Most marketers feel they are doing at least an "okay" job ...
- Get Your Award-Winning Native Ad Case Studies Here
Research Intelligencer, Joe Mandese - Tuesday, February 26, 2019
The Native Advertising Institute has just released a new ebook, 51 Award-winni ...
- U.S. Ad Spending Starts 2019 On Down Note, 3% Decline May Be First January Decline Ever
MediaDailyNews, Joe Mandese - Friday, February 22, 2019
The U.S. ad marketplace began 2019 on a down note, with t ...
- Number Of Indispensable Brands Falls To 23% Worldwide, 'Meaningful' Content Rises
MediaDailyNews, Joe Mandese - Friday, February 22, 2019
The percentage of brands consumers say they could care less about h ...
- Newspapers Reap Windfall From Netflix Oscar Spending
MediaDailyNews, Joe Mandese - Friday, February 22, 2019
To back its heavily favored Oscar "Best Picture" nomination, Netflix has spe ...
- PubMatic Offers App Publishers Access To Its 'Waterfall'
Publishers Daily, Joe Mandese - Thursday, February 21, 2019
PubMatic, a leading developer of programmatic advertising technology for the sell-side, tod ...
- Automotive Leads In Brand Content Effectiveness, 'Media' Performs Below Average
Research Intelligencer, Joe Mandese - Monday, February 25, 2019
The automotive industry is the most effective for brand content of a ...
- Global Ad Consensus Remains Unchanged, But Check Out WARC's Digital Forecast
Research Intelligencer, Joe Mandese - Thursday, February 21, 2019
Based on the addition of WARC's 2019 ad industry forecast today, "Resear ...
- Giant Spoon Will Get SXSW Attendees To Literally Bleed For HBO
MediaDailyNews, Joe Mandese - Tuesday, February 19, 2019
As far as experiential media campaigns go, Giant Spoon's next big eve ...
- Did Jeff Zucker Just Option A Discarded Episode Of Aaron Sorkin's 'Newsroom?'
Red, White & Blog, Joe Mandese - Wednesday, February 20, 2019
Just as CNN is exhibiting the greatest improvement in trust among Americ ...
- It's Official: Digital Overtakes Traditional This Year, Amazon Remains Ascendant
Research Intelligencer, Joe Mandese - Wednesday, February 20, 2019
Well, it's official. Digital will overtake "traditional" media in share of U. ...
- Media Remains World's Most 'Intimate' Brands Category, Auto Ranks No. 2
Research Intelligencer, Joe Mandese - Wednesday, February 20, 2019
Media remains the most "intimate" category in terms of how consumers conne ...
- Mobile Traffic Poised To Reach A Zettabyte, And With It, Greater Share Of Internet
Research Intelligencer, Joe Mandese - Tuesday, February 19, 2019
Mobile traffic will approach an annual run rate of a zettabyte ...
- 'Blockchain' Most Overrated, 'Transparency' Most Important Words Of The Year
MediaDailyNews, Joe Mandese - Thursday, February 14, 2019
Blockchain was named the most overrated word of the year by ...
- AI Projected To Be The 'Word' Of 2019, 'Transparency' Dominates 2018
Research Intelligencer, Joe Mandese - Thursday, February 14, 2019
AI (artificial intelligence), which ranked only third as the word or te ...
- Dentsu Aegis Network Restructures Amnet, Accordant: Puts Next Generation In Place
MediaDailyNews, Joe Mandese - Monday, February 11, 2019
Nearly two years after acquiring independent agency trading desk Accordant, Dentsu Aeg ...
- No, We're Not THAT 'Enquirer'
Publishers Daily, Joe Mandese - Friday, February 8, 2019
Sign bunny memes popped up on Twitter today from publishers seeking ...
- Ads.txt Expose Proves There's No Perfect Solution To Fraud, Except Vigilance
RTBlog, Joe Mandese - Monday, February 11, 2019
The good news is that the Interactive Advertising Bureau's ads.txt initiative h ...
- The Path Retaken
MediaPost Weekend, Joe Mandese - Sunday, February 10, 2019
Media agency wunderkind Richard Beaven left Madison Avenue to pursue his passi ...
- Enquiring Minds Have To Go
Red, White & Blog, Joe Mandese - Friday, February 8, 2019
Jeff Bezos' whistleblowing indictment about how American Media Inc. has been "weaponizi ...
- A Funnel Thing Happened On The Way To A Converged Video Marketplace
MediaDailyNews, Joe Mandese - Thursday, February 7, 2019
Television is increasingly being valued for the lower end of the marketi ...
- Howard's Consolidates Media At USIM, Will Develop 'Foot Traffic' Campaign Strategy
MediaDailyNews, Joe Mandese - Wednesday, February 6, 2019
USIM has been named media agency of record for Howard's Appliance, ...
- Twitter Cost Per Ad Engagement Begins To Stabilize
Research Intelligencer, Joe Mandese - Wednesday, February 6, 2019
Following a protracted period of declining ad engagement pricing, Twitter's cost-per-engagement patte ...
- Analysts Signal Caution For 2019 Ad Outlook
Research Intelligencer, Joe Mandese - Thursday, February 7, 2019
Citing "mixed macro data points," a leading Wall Street equities research te ...