- OAAA Unveils New Measurement Standard Based On 'Opportunity,' Not 'Likelihood' To See Outdoor Ads
MediaDailyNews, Joe Mandese - Tuesday, May 18, 2021
The guidelines are based on consumers having an "opportunity-to-see" ads, which com ...
- ANA Releases 'KPIs That Matter,' Finds The Most Important Ones Aren't Always The Most Used
MediaDailyNews, Joe Mandese - Tuesday, May 18, 2021
The most important KPIs, or key performance indicators, used by advertisers ...
- Top Advertiser KPIs Ranked By Use Vs. Importance
Research Intelligencer, Joe Mandese - Tuesday, May 18, 2021
The most important KPIs, or key performance indicators, used by advertisers ...
- Discovery To Merge With WarnerMedia, As AT&T Cashes Out Of Operational Role
MediaDailyNews, Joe Mandese - Monday, May 17, 2021
On the eve of both WarnerMedia's and Discovery's upfront presentations this wee ...
- Nielsen Research Chief: Field Force Not Impacted By COVID, Touts 'Proximity Visits'
MediaDailyNews, Joe Mandese - Monday, May 17, 2021
Nielsen, which recently reported $100 million in temporary cost savings related ...
- Omnicom Strikes Data Clean Room Deal With InfoSum, Will Be Integrated Directly Into 'Omni'
MediaDailyNews, Joe Mandese - Monday, May 17, 2021
Omnicom Media Group data and analytics division Annalect has struck a de ...
- Let's All Go To The Movies, Again: CDC Guidance Boosts Cinema Outlook
RTBlog, Joe Mandese - Monday, May 17, 2021
The cinema ad industry is preparing for a strong -- if n ...
- To Make TV Ad Buy Analysis More Effective, SMI Adds 'Effective CPMs'
MediaDailyNews, Joe Mandese - Thursday, May 13, 2021
In preparation for more sophisticated forms of linear TV advertising sales, syndicat ...
- Anglo Markets -- Especially U.S. -- Leading Global Ad Recovery
MediaDailyNews, Joe Mandese - Friday, May 14, 2021
The major Anglo markets -- and the U.S. in particular -- appe ...
- U.S., Anglo Markets Lead Global Ad Recovery
Research Intelligencer, Joe Mandese - Friday, May 14, 2021
The major Anglo markets -- and the U.S. in particular -- appea ...
- Pandemic Paradox: Nielsen Saved $100M From COVID-19 Workforce Reductions
MediaDailyNews, Joe Mandese - Thursday, May 13, 2021
The pandemic created a unique benefit to Nielsen's bottom line: $100 milli ...
- Samsung Hedges Advanced TV Measurement Bets, Licenses Nielsen Data
MediaDailyNews, Joe Mandese - Thursday, May 13, 2021
The Samsung Ads division of Samsung Electronics has agreed to license Nielsen ...
- Are Apple App Users Half Empty Or Half Full? (Depends On Who You Talk To)
Mobile Insider, Joe Mandese - Thursday, May 13, 2021
A few weeks into Apple's enforcement of its new App Tracking Transparen ...
- OTT, Podcasts And Blogs: Oh My, How Retail Media Is Evolving
Performance Marketing Insider, Joe Mandese - Thursday, May 13, 2021
Blogs are among the top nontraditional retail media channels used or consider ...
- What Would It Take To Replace TV's Ad-Supported Model: $150+ Monthly Per U.S. Household
Research Intelligencer, Joe Mandese - Thursday, May 13, 2021
Standard Media Index produced an interesting "thought experiment" in its just-released "Upfro ...
- Publicis' Epsilon First To Receive MRC Stamp For Measuring Outcomes
MediaDailyNews, Joe Mandese - Tuesday, May 11, 2021
Epsilon's "PeopleCloud Digital Media Solutions," formerly known as Conversant, was accredited f ...
- Contextual Ad Net Begins Filtering Publishers For Fake COVID News, Other Misinformation
MediaDailyNews, Joe Mandese - Wednesday, May 12, 2021
In response to advertisers voicing concerns about their ads showing up ...
- You Don't Need To Be A Weatherman To Know The Veracity Of Fox News Blows
Red, White & Blog, Joe Mandese - Wednesday, May 12, 2021
On the eve of Fox News' upfront ad pitch, a top Wa ...
- Study Finds Marketing The Least 'Data-Driven' Department, May Rely More On Gut
Research Intelligencer, Joe Mandese - Tuesday, May 11, 2021
For all the ad industry's talk of Big Data and martech, marketi ...
- Tambo Taps iProspect's Farley For Marketplace Consultancy Division
Search & Performance Marketing Daily, Joe Mandese - Tuesday, May 11, 2021
Joe Farley, product partner for ecommerce at Dentsu's iProspect unit, has join ...
- A Conversation With Gila Wilensky On Xaxis' 10th Anniversary
Data & Programmatic Insider, Joe Mandese - Monday, May 10, 2021
In a wide-ranging, free-wheeling Q&A, U.S. President Gila Wilensky helps define wh ...
- OAAA Releases 'Industry-Wide' Media Mobile Measurement Standard For Digital OOH Media
MediaDailyNews, Joe Mandese - Friday, May 7, 2021
The Out-of-Home Advertising Association of America this morning released a comprehensive gui ...
- Our Brand Is No Longer Crisis
MediaDailyNews, Joe Mandese - Monday, May 10, 2021
Unlike economic recessions, wars and other historic crises, pandemics don't necessarily ha ...
- The Old Normal: Ad Execs Tip-Toe Back To In-Person Events
RTBlog, Joe Mandese - Monday, May 10, 2021
By at least one important measure -- their plans to attend in-pers ...
- The Mother Of All Performance Metrics
Performance Marketing Insider, Joe Mandese - Friday, May 7, 2021
Heading into Mother's Day weekend, Ipsos has released some revealing data abo ...
- Study Finds Consumer Disconnect With Brands, Only Half Would Share Their Data
Research Intelligencer, Joe Mandese - Friday, May 7, 2021
Asked whom they would prefer to share their personal data with ...
- Roger West Taps Lever Interactive's Peyton As Director Of Digital Strategy
Search & Performance Marketing Daily, Joe Mandese - Friday, May 7, 2021
Tampa-based Roger West Creative & Code has named Tim Peyton director ...
- One Of These Things Is Not Like The Other: Vice Calls To End 'Data Discrimination'
MediaDailyNews, Joe Mandese - Thursday, May 6, 2021
In what may be the most compelling argument yet to finally e ...
- Apple Framework Isn't The End Of The Tracking World As We Know It -- Yet
Performance Marketing Insider, Joe Mandese - Thursday, May 6, 2021
One week into Apple's enforcement of its app-tracking transparency framework, only ...
- New Platform Democratizes Retail Performance Data For Small, Emerging CPGs
Search & Performance Marketing Daily, Joe Mandese - Thursday, May 6, 2021
NielsenIQ, the consumer research division that spun off from Nielsen earlier th ...