- Display Poised To Overtake Search In Digital B2B Ad Marketplace
Research Intelligencer, Joe Mandese - Wednesday, August 4, 2021
After years of eroding to the rapidly rising paid-search advertising marketplace, digit ...
- Horizon Taps UM's Hunt As West Coast President
MediaDailyNews, Joe Mandese - Tuesday, August 3, 2021
Hunt fills a void left when Horizon West Coast General Manager Sere ...
- ARF Publishes Report 'Demystifying' Identity Resolution
MediaDailyNews, Joe Mandese - Monday, August 2, 2021
The report seeks to debunk "myths," while highlighting best practices of leadi ...
- Study Finds Americans Willing To Trade Privacy For Monetary Benefit, Shows Which Kinds
Research Intelligencer, Joe Mandese - Tuesday, August 3, 2021
Signing up for email lists in exchange for a "welcome reward" ...
- Where's The Beef? Steak-umm Asks Americans To 'Meat' Each Other Halfway
Red, White & Blog, Joe Mandese - Thursday, July 29, 2021
Of all the brands taking a stand against the polarization of fac ...
- Media Dynamics Alert: Streaming Share Of U.S. Viewing +1,200% Since Early 2010s
Research Intelligencer, Joe Mandese - Monday, August 2, 2021
Online streaming's share of the U.S. TV/video viewing population has expanded 1,20 ...
- How Madison Avenue Attained Herd Immunity
RTBlog, Joe Mandese - Monday, August 2, 2021
Just a week after publishing our eighth upward revision in Madison Avenue ...
- Have More Than An Hour To Spare? Try Reading Some Platform Boilerplate
MediaDailyNews, Joe Mandese - Friday, July 30, 2021
Digital platforms may work hard to design frictionless interfaces, but when ...
- Why Advertising Is Poised To Become Amazon's Main Business
Performance Marketing Insider, Joe Mandese - Friday, July 30, 2021
Advertising is now worth nearly five times as much as Amazon's reta ...
- 'Meaningful Brands' Agency Havas Lands Sustainable Real Estate Firm JLL
MediaDailyNews, Joe Mandese - Wednesday, July 28, 2021
Ethical real estate management giant JLL has tapped Havas as its glob ...
- NY Ad Club Memorializes 2020-21 'Trises,' Enshrines Artifacts In Time Capsule
MediaDailyNews, Joe Mandese - Thursday, July 29, 2021
To celebrate its 125th anniversary this month, the Advertising Club of N ...
- AMP Agency Makes SmallTalk, Rebrands It AMPXD
MediaDailyNews, Joe Mandese - Thursday, July 29, 2021
Boston-based AMP Agency this morning announced the acquisition of San Francisco-based SmallTal ...
- CARU Updates Kids' Ad Guidelines To Address Growth Of Online Platforms, New Immersive Media
MediaDailyNews, Joe Mandese - Thursday, July 29, 2021
The Children's Advertising Review Unit has updated its children's ad guidelines ...
- Virtual Cannes Lions Remains Resilient, 'Benchmarking' Revenues Exceed 2019's
MediaDailyNews, Joe Mandese - Wednesday, July 28, 2021
Despite this year's absence of a physical advertising schmoozefest, it generated ha ...
- Madison Avenue Media Vet Kris Magel Joins Samba TV
MediaDailyNews, Joe Mandese - Wednesday, July 28, 2021
The former agency media chief will serve as head of agency developme ...
- Democrats Are From Half Full, Republicans Are From Half Empty
Red, White & Blog, Joe Mandese - Wednesday, July 28, 2021
New research shows a majority of Democrats are "happy/calm," but most Republica ...
- WPP's SYZYGY Taps Media Chief Brown To Lead U.S. Office Too
MediaDailyNews, Joe Mandese - Tuesday, July 27, 2021
WPP data and digital strategy agency SYZYGY has promoted Director of Med ...
- Comscore Enables Cookie-Free Audience Targeting Via 1st-Party Data
MediaDailyNews, Joe Mandese - Tuesday, July 27, 2021
Comscore, which established itself as one of the ad industry's major med ...
- As Ad World Goes Cookie-Less, Harmelin Media Embraces Them, Albeit The Edible King
MediaDailyNews, Joe Mandese - Tuesday, July 27, 2021
The Philadelphia-based shop has been named media AOR for the fresh-baked Insomn ...
- Based On Rate Of Global Billings Expansion, Dentsu X Is Fastest-Growing Media Shop
MediaDailyNews, Joe Mandese - Tuesday, July 27, 2021
With a growth rate of 9% in 2020 -- a tough ye ...
- 2021 U.S., Worldwide Consensus Jumps On Zenith Ad Revisions
MediaDailyNews, Joe Mandese - Monday, July 26, 2021
Publicis Media unit Zenith quadruples U.S., doubles worldwide growth estimates for 2 ...
- Few Ad Execs Believe 'Sequential Liability' Is The Standard, Agencies Increasingly Treated As Principals
MediaDailyNews, Joe Mandese - Monday, July 26, 2021
Only 14% of ad execs believe the industry's standard for handling med ...
- Zenith: Cinema Advertising Poised For 116% Gain, Fastest-Growing Medium Of 2021
Research Intelligencer, Joe Mandese - Monday, July 26, 2021
Cinema advertising -- the hardest hit during the 2020 COVID-19 ad recessio ...
- Marketers Report Greatest Workflow Time Savings: Mostly Team Communication, Consumer Targeting
Research Intelligencer, Joe Mandese - Monday, July 26, 2021
Marketers, on average, have saved 25 hours of labor time weekly ...
- Principles Vs. Principals: How Digital Platforms Have Shifted Liability
RTBlog, Joe Mandese - Monday, July 26, 2021
GroupM's decision to pull out of the review for Facebook's account she ...
- GroupM Unfriends Facebook Review
MediaDailyNews, Joe Mandese - Friday, July 23, 2021
Onerous risk and liability of terms cited. ...
- IAB Analyzes World's Privacy Legislation, Finds Half Lack 'Affirmative Consent' Mandates
Digital News Daily, Joe Mandese - Thursday, July 22, 2021
Two-thirds of the world has enacted legislation to protect consumer data privac ...
- Twitter Begins 'Brand Safety' With MRC: Audits On Measurement, Viewability, SIVT To Follow
MediaDailyNews, Joe Mandese - Wednesday, July 21, 2021
Twitter this morning announced it is beginning a brand safety audit proce ...
- Intersection Dissects Place Exchange: Digital OOH Platform Spun Off With New Venture Backing
MediaDailyNews, Joe Mandese - Wednesday, July 21, 2021
Place Exchange, a SSP for selling digital out-of-home media programmatically, is spinni ...
- NBCU Names Merkle's John Lee Chief Data Officer
MediaDailyNews, Joe Mandese - Thursday, July 22, 2021
Lee will develop a "first-party data strategy" and set a "new standar ...