- Wavemaker Lives Up To Its Name, Enters Crypto Market With Coinbase
MediaDailyNews, Joe Mandese - Wednesday, June 2, 2021
GroupM's Wavemaker unit is entering the rocky waters of the cryptocurrency mark ...
- Horizon's Night Market Hosts Second 'eCommFronts,' Emphasis On Virtual
MediaDailyNews, Joe Mandese - Wednesday, June 2, 2021
Night Market, Horizon Media's ecommerce specialist unit, will host its second annu ...
- Democracy's Branding Problem
Red, White & Blog, Joe Mandese - Wednesday, June 2, 2021
Democracy has a branding problem, and I think it has something ...
- Havas Teams With Teads In The Name Of The Consumer, The Publisher And The Holy Advertiser
Digital News Daily, Joe Mandese - Tuesday, June 1, 2021
In an unusual collaboration between a big media-buying agency and a suppli ...
- Ad Exec Vaccinations Reach 87%, Plans For Business Travel Improve Dramatically
MediaDailyNews, Joe Mandese - Tuesday, June 1, 2021
With 87% of the nation's biggest advertisers now vaccinated against the COVID- ...
- American Household Data Usage Begins To Normalize, Expands At Historic Rates
MediaDailyNews, Joe Mandese - Tuesday, June 1, 2021
In another sign that American media consumption is returning to more normaliz ...
- The Downside Of The Upside
RTBlog, Joe Mandese - Friday, May 28, 2021
It's been a while since I've written something truly upside down. ...
- Nazerali, Lloyd Named Global Client Presidents Of Dentsu X, Carat, Respectively
MediaDailyNews, Joe Mandese - Thursday, May 27, 2021
Dentsu continues reorganizing its agency network leadership, promoting Sanjay Nazerali and Fio ...
- ANA: Black-Owned Suppliers Still Are The Minority Of Ad Industry's Diversity Mix
MediaDailyNews, Joe Mandese - Thursday, May 27, 2021
When it comes to "diversity" spending by the nation's biggest advertisers, Black-own ...
- Android Giveth As Apple Taketh Away: CPMs, That Is
Mobile Insider, Joe Mandese - Thursday, May 27, 2021
A month into Apple's enforcement of its new App Tracking Transparency framewor ...
- ANA: Members With No Supplier Diversity Strategy Are Now The Minority
Research Intelligencer, Joe Mandese - Thursday, May 27, 2021
The ad industry's push to cultivate a more diverse and inclusive supp ...
- Frank Resigns As Geopath President, 'Coup By Anna' Cited
MediaDailyNews, Joe Mandese - Wednesday, May 26, 2021
Following a series of unusually aggressive actions by what would be expect ...
- It's The News Brand, Not Its Content, Stupid
Red, White & Blog, Joe Mandese - Wednesday, May 26, 2021
There's a fascinating new study from the Knight Foundation indicating that t ...
- OAAA Buyer's Guide: It's The Video, Stupid
MediaDailyNews, Joe Mandese - Tuesday, May 25, 2021
In a major push to equate video ads in digital out-of-home venu ...
- Havas Finds Growing Consumer 'Cynicism,' Only 25% Of Brands Even Matter
MediaDailyNews, Joe Mandese - Tuesday, May 25, 2021
After reaching an all-time high of 77% when it released its la ...
- Publicis Integrates 'Disinformation' Ratings Into Programmatic Buys, To Power Public Health Campaign
MediaDailyNews, Joe Mandese - Tuesday, May 25, 2021
In a major endorsement of news veracity rating system NewsGuard, Publicis Grou ...
- VOOH Buyers Guide Finds CPMs Competitive With Broadcast Prime-Time TV
Research Intelligencer, Joe Mandese - Tuesday, May 25, 2021
Digital video out-of-home (VOOH) ads have advertising cost per thousand (CPM) rang ...
- Xaxis Promotes Sparry To First-Ever Global COO
MediaDailyNews, Joe Mandese - Monday, May 24, 2021
Silvia Sparry, a nearly eight-year veteran of Xaxis, has been named i ...
- Zenith To Alcohol Advertisers: Cheers!
MediaDailyNews, Joe Mandese - Monday, May 24, 2021
After plummeting at nearly twice the rate of the overall advertising marketpla ...
- GroupM: Data Is The New Currency, Taps Olivieri As Chief Innovation Officer
MediaDailyNews, Joe Mandese - Monday, May 24, 2021
In a move that speaks volumes about the future of innovation, Grou ...
- Why Public Safety Should Be The Next Big KPI For Media
RTBlog, Joe Mandese - Monday, May 24, 2021
It's time Madison Avenue developed a new set of KPIs -- publ ...
- Cover Story: If You Don't Buy This Maskgazine, COVID May Not Kill You
MediaDailyNews, Joe Mandese - Thursday, May 20, 2021
At a time when ad pros seem to take print editions f ...
- Why America's Biggest Media Buyer Is Actually 'All Others'
MediaDailyNews, Joe Mandese - Friday, May 21, 2021
Madison Avenue likes to boast about its media-buying clout, but even i ...
- The Incredible Shrinking Madison Avenue Media-Buying Clout
Research Intelligencer, Joe Mandese - Friday, May 21, 2021
Madison Avenue's biggest media buyers saw their total media billings volume ero ...
- Vaccine Hesitancy And Media Trust: Horizon Finds Americans Turn To Mainstream News Outlets
Research Intelligencer, Joe Mandese - Friday, May 21, 2021
Mainstream media outlets -- especially local and national news broadcasters, print ne ...
- U.S. Ad Recovery Continues To Soar, Surges 52% In April
MediaDailyNews, Joe Mandese - Thursday, May 20, 2021
In the second month to report an explicit year-over-year comparison impacted ...
- Coalition Calls On Advertisers To Boycott Fox News Upfront
Marketing Politics Weekly, Joe Mandese - Tuesday, May 18, 2021
"Protect your client's brand and reputation so they are not ruined ...
- GroupM: In A 'Transformed World,' Ecommerce Approaches 20% Of All Retail Sales
MediaDailyNews, Joe Mandese - Wednesday, May 19, 2021
Thanks largely to the acceleration of digital transformation and the need ...
- Cancel 'Red, White & Blog,' Please!
Red, White & Blog, Joe Mandese - Wednesday, May 19, 2021
I only ask because I'm growing weary of the harangue of F ...
- What A Load Of Krap: Fox Enters NFT Market, Pitches 'Blockchain Creative Ads'
MediaDailyNews, Joe Mandese - Tuesday, May 18, 2021
Mark my words, new Fox series "Krapopolis" will either be the breako ...