- Credit Data Giant TransUnion Acquires Marketing Data Giant Neustar For $3.1B, Will Accelerate Diversification
MediaDailyNews, Joe Mandese - Monday, September 13, 2021
TransUnion, one of the Big 3 U.S. credit reporting services, has acquir ...
- Havas Takes The Pledge, Vows To Throw Support Behind 'Protect Our Press'
MediaDailyNews, Joe Mandese - Monday, September 13, 2021
To date, the initiative has gotten support from ANA, 4A's, but on ...
- Reflections Of 9/11: How Madison Avenue Remembers It
MediaPost Weekend, Joe Mandese, Staff Writers - Saturday, September 11, 2021
Aborted client pitches, PTSD, and calls to action -- ad execs wei ...
- Being There, Sort Of
RTBlog, Joe Mandese - Saturday, September 11, 2021
9/11 was the last event of that magnitude to play out most ...
- Nielsen Chief: We'll Regain Accreditation In Months, But Focus Is On 'Nielsen One'
MediaDailyNews, Joe Mandese - Thursday, September 9, 2021
In his second letter to Nielsen's customers in as many weeks, C ...
- MRC Updates In-Game Ad Measurement
MediaDailyNews, Joe Mandese - Thursday, September 9, 2021
The MRC cites "significant changes" since original PC/console game guidelines were develope ...
- Hudson MX Taps Former MediaOcean Ops Head Charlotte Martin
MediaDailyNews, Joe Mandese - Thursday, September 9, 2021
Hudson MX, the media-buying processing and software developer backed by Ascential PL ...
- 9/11 Ranks Second Only To COVID As Life-Altering Event For Americans
MediaDailyNews, Joe Mandese - Friday, September 10, 2021
Researcher Ipsos says "recency bias" is a factor, but notes the significan ...
- Media Bridge Taps Radio Vet Knoepke To Lead Marketing
MediaDailyNews, Joe Mandese - Wednesday, September 8, 2021
She joins from radio giant Audacy, and previously held senior marketing rol ...
- Out-Of-Home's Pandemic Paradox: U.S. Time Spent Rose As Ad Spending Crashed
MediaDailyNews, Joe Mandese - Thursday, September 9, 2021
While time spent expanded 0.5% to 2.86 hours weekly, U.S. out-of-home ...
- All The COVID News That's Unfit To Print: 519 And Counting
Red, White & Blog, Joe Mandese - Wednesday, September 8, 2021
About 7.7% of news/information domains are publishing misinformation related to the pandemi ...
- Starcom Showcases Bravest Talent In Series Promoting Industry Diversity
MediaDailyNews, Joe Mandese - Tuesday, September 7, 2021
To help adland rally behind the broad spectrum of its sometimes marginaliz ...
- MRC Revises OTT/CTV Guidance, Aligns Definitions With Prevailing Industry Usage
MediaDailyNews, Joe Mandese - Friday, September 3, 2021
The final version provides additional detail related to its consideration of "continuo ...
- De Beers Consolidates Global Media AOR At Havas Media Group
MediaDailyNews, Joe Mandese - Wednesday, September 1, 2021
The diamonds marketer named Havas Media Group its global media agency ...
- MRC Suspends Accreditation For Both Nielsen's National And Local Ratings Services
MediaDailyNews, Joe Mandese - Wednesday, September 1, 2021
The MRC cited "continuing issues" for both local and national services, ...
- Nielsen, Clients React To MRC's Suspensions
MediaDailyNews, Wayne Friedman, Joe Mandese - Thursday, September 2, 2021
Despite heavy Nielsen spin -- on- and off-the-record as well as ...
- Despite Better Than Expected Tracking Opt-In Rates, iOS Continues To Lose Share To Android
Mobile Insider, Joe Mandese - Thursday, September 2, 2021
Three months into Apple's enforcement of its App Tracking Transparency (ATT) framewor ...
- Publicis Groupe Taps Envision Digital's Ouziel As CEO Of Shared Platforms
MediaDailyNews, Joe Mandese - Wednesday, September 1, 2021
Ouziel, who reports directly to Chairman-CEO Arthur Sadoun, will oversee its shar ...
- Kantar Research Finds In-Game, Streaming, Podcasts Among Most Improved Media For 'Ad Equity'
Research Intelligencer, Joe Mandese - Wednesday, September 1, 2021
Digital advertising options such as in-game, streaming music/video, podcasts and social med ...
- Few Clients, Agencies Eyeing Alternatives To Traditional RFP Process
MediaDailyNews, Joe Mandese - Tuesday, August 31, 2021
Despite a consensus that the process is broken, few clients or agenci ...
- Is The RFP Process Broken? Most Clients And Agencies Think So
MediaDailyNews, Joe Mandese - Monday, August 30, 2021
While advertisers and agencies agree the process is broken, that's where th ...
- Cinema Ad Net NCM Taps Tunick As First CMO
MediaDailyNews, Joe Mandese - Monday, August 30, 2021
As it continues to recover from the COVID-19 shutdown, NCM is addi ...
- Trust In News Outlets Falls To Recent Low, Especially Among Republicans
Red, White & Blog, Joe Mandese - Monday, August 30, 2021
Only 35% of Republicans trust national news, while 66% trust local new ...
- Time Spent With Agency RFPs Essentially Unchanged
Research Intelligencer, Joe Mandese - Monday, August 30, 2021
The time spent managing the agency RFP (request for proposal) process h ...
- Why Did The Advertiser Cross The Road?
RTBlog, Joe Mandese - Monday, August 30, 2021
This morning, another well-known advertising trade publication published a story questioning wheth ...
- Havas Asserts Tech Sovereignty, Forms Entity To Build It For Clients
MediaDailyNews, Joe Mandese - Friday, August 27, 2021
The new unit, which includes a bleeding-edge Havas Blockchain, was created ...
- FCB, Spotify Launch 'Playlist' Campaign Targeting CMOs
MediaDailyNews, Joe Mandese - Thursday, August 26, 2021
In an unusual B2B campaign utilizing a popular consumer ad medium, F ...
- Are Local Advertisers Growing Too Reliant On Digital? Agencies Think So
MediaDailyNews, Joe Mandese - Thursday, August 26, 2021
While only 5% of local advertisers believe they have become "over-reliant" ...
- Report Reveals Incessant 'API' Updates Draining Marketer, Agency Resources
MediaDailyNews, Joe Mandese - Wednesday, August 25, 2021
With 51 updates this year, TikTok has had the greatest number ...
- Local Advertiser Survey Shows Social, Search Most Common Parts Of Media Mix -- And Growing
Research Intelligencer, Joe Mandese - Wednesday, August 25, 2021
Digital media -- especially social and paid search -- dominate local advertiser ...