- Spark Foundry Uses Taco Emoji To Activate Taco Bell Giveaway
MediaDailyNews, Joe Mandese - Monday, October 4, 2021
To celebrate National Taco Day, Spark Foundry created a campaign for Ta ...
- GroupM: Chinese Marketer Spending On Facebook Now $10B Annually, 'Many Billions More' On Google And Amazon
MediaDailyNews, Joe Mandese - Monday, October 4, 2021
Marketers based in China now account for as much as $10 billi ...
- Why De-Duplication Is Becoming The New Reach & Frequency
RTBlog, Joe Mandese - Monday, October 4, 2021
I'm seeing creative new data approaches designed to "de-duplicate" audience reach ...
- Advertiser Perceptions Reorganizes Intel Team: Expands Into CTV, Trust, Identity, Etc.
MediaDailyNews, Joe Mandese - Thursday, September 30, 2021
Ad industry researcher Advertiser Perceptions has reorganized its business intelligence team, promoti ...
- The Monkey In Your Pocket
Mobile Insider, Joe Mandese - Thursday, September 30, 2021
iPhone users dramatically underestimate the time they spend on the device, a ...
- Maybe It's Time Social Media Conduct A Hearing Of Congress?
Red, White & Blog, Joe Mandese - Thursday, September 30, 2021
The timing of a just-released analysis of how members of Congress u ...
- 24/7 Founder David Moore Merges Startup Into Public Company That Pays Consumers For Ads
MediaDailyNews, Joe Mandese - Wednesday, September 29, 2021
"There is no other public company that has the focus to integra ...
- Why Madison Avenue Will Be Clenching Its Fists And Grimacing 'Newman!'
MediaDailyNews, Joe Mandese - Wednesday, September 29, 2021
In a series of B2B spots for Cheetah Digital, "Seinfeld" actor Way ...
- Magna Dramatically Upgrades U.S. Ad Outlook For This Year And Next
MediaDailyNews, Joe Mandese - Monday, September 27, 2021
In its third consecutive upward revision, Magna pushes Madison Avenue's ad outlo ...
- GfK Finds Americans Postponing Major Life Changes, Disrupting Key Categories
MediaDailyNews, Joe Mandese - Tuesday, September 28, 2021
The findings vary by generation, but overall show marked drops in t ...
- Why Xaxis Is Procuring A Different Kind Of 'Inventory'
RTBlog, Joe Mandese - Monday, September 27, 2021
The kind that may not necessarily go down the elevator at nigh ...
- Why Political Activism Will Be The New Brand Purpose
Red, White & Blog, Joe Mandese - Friday, September 24, 2021
Nearly half of consumers say they're "unlikely to buy products or servic ...
- NewsGuard Begins Rating Veracity Of YouTube News Content, Zefr First To License It
MediaDailyNews, Joe Mandese - Wednesday, September 22, 2021
NewsGuard will enable Zefr's clients to create inclusion and exclusion lists, preventi ...
- Facebook iOS Fallout: Underreported Conversions, Lower Advertiser ROI, Increased Ad Loads
MediaDailyNews, Joe Mandese - Wednesday, September 22, 2021
Facebook today acknowledged that the performance of its ads has suffered ...
- Ad Expansion Slows In August On Tougher Comps, Smaller Advertisers Continue To Lead Recovery
MediaDailyNews, Joe Mandese - Wednesday, September 22, 2021
The expansion of the U.S. ad economy slowed to 17.% in Augu ...
- Triton Unveils Agnostic Audio Ad Marketplace: Pools 100B Broadcast, Podcast, Streaming Impressions
MediaDailyNews, Joe Mandese - Friday, September 17, 2021
Triton Digital, which was acquired by audio media giant iHeartMedia in ear ...
- Ad Industry To Combat Hate Speech Via Same Platform Perpetuating It: Social Media
MediaDailyNews, Joe Mandese - Monday, September 20, 2021
The ANA will oversee the #EngageResponsibly campaign breaking later this year. ...
- Net Differences In Time Spent Vs. Ad Spending Across Media
Research Intelligencer, Joe Mandese - Monday, September 20, 2021
It's been a while since someone sparked a good Mary Meeker-esque deba ...
- Is That A Pro In Your Pocket Or Are You Just Glad To See These Spots?
RTBlog, Joe Mandese - Monday, September 20, 2021
"What am I doing?," asks Dave, your next new competitor, in o ...
- Mindshare: Americans Sustain Higher Levels Of Post-Pandemic Media Usage
MediaDailyNews, Joe Mandese - Friday, September 17, 2021
The percentage of Americans who report they are spending more time wi ...
- Next New Thing In Mobile Marketing: The Phone?
Mobile Insider, Joe Mandese - Thursday, September 16, 2021
A new report from Neustar recommends marketers rebuild consumer trust by usi ...
- Mediaocean Integrates TikTok: Enables Agencies To Plan, Buy, Measure, Optimize
MediaDailyNews, Joe Mandese - Wednesday, September 15, 2021
Mediaocean, Madison Avenue's legacy media-buying processing systems provider, which sometimes gets knock ...
- ispDigital Acquires 'Cognitive Marketing' Firm Happyfication, Integrates With Digilant
MediaDailyNews, Joe Mandese - Wednesday, September 15, 2021
Rodes family-controlled ISPD says it will help marketers "leverage data-driven marketing acro ...
- Marketer Optimism Hits Highest Point Since 2015, Delta Variant Signals New Crash
MediaDailyNews, Joe Mandese - Wednesday, September 15, 2021
A decline for the next quarter aligns with the rise of t ...
- ARF Calls For Action To Save Ad-Supported Media, Doesn't Say What It Is
MediaDailyNews, Joe Mandese - Wednesday, September 15, 2021
The Advertising Research Foundation asserts the industry is at a "crossroads," whi ...
- An 'MRC' For Disinformation
Red, White & Blog, Joe Mandese - Wednesday, September 15, 2021
Should someone accredit the veracity of data that marketers use to ascerta ...
- UM Creates Chief Diversity Officer Role, Taps Diversity Vet Marshall To Fill It
MediaDailyNews, Joe Mandese - Monday, September 13, 2021
The new role includes the launch of a certificate program to facilita ...
- Advertising Emerges As Fastest-Growing Source Of Recorded Music Revenues
MediaDailyNews, Joe Mandese - Monday, September 13, 2021
Advertising is on track to surpass $1 billion in digital music revenu ...
- Agencies Pledge To Promote Responsible Influencer Marketing Of Alcohol
MediaDailyNews, Joe Mandese - Tuesday, September 14, 2021
Agencies -- including Dentsu, Havas, McCann and Publicis -- agreed to n ...
- Havas Media Raids Data And Analytics Talent From Rival Shops
MediaDailyNews, Joe Mandese - Friday, September 10, 2021
Havas Media has quietly raided a half dozen top data and analyti ...