- 2021: A Year Of U.S. Ad Growth Revisions
Research Intelligencer, Joe Mandese - Monday, June 14, 2021
Both IPG Mediabrands' Magna and GroupM's Business Intelligence units have doubled the ...
- 2021: A Year In Global Ad Growth Revisions
Research Intelligencer, Joe Mandese - Monday, June 14, 2021
Both IPG Mediabrands' Magna and GroupM's Business Intelligence units have released n ...
- Why Context Matters, Especially When It's Standing Right In Front Of You
RTBlog, Joe Mandese - Monday, June 14, 2021
It may be too soon to proclaim that context is once aga ...
- Consumer Psychology Study Finds Friends & Family Still Top Brand Influencers
MediaDailyNews, Joe Mandese - Friday, June 11, 2021
Directly influencing friends and family is still the No. 1 way mo ...
- Dotdash Chief: Content, Not Algos, Is King
MediaDailyNews, Joe Mandese - Friday, June 11, 2021
As the ad industry appears to be re-embracing contextual targeting, Dotdash ...
- GroupM Estimates 1 In 5 U.S. TV Ad Dollars Now Goes To CTV+
Research Intelligencer, Joe Mandese - Friday, June 11, 2021
Roughly one in five U.S. TV ad dollars is now going ...
- GroupM Nearly Doubles 2021 U.S. Ad Growth Projection, Revises 2020 Decline To Less Than A Point
MediaDailyNews, Joe Mandese - Thursday, June 10, 2021
The outlook for U.S. ad spending has improved considerably for this yea ...
- Carolyn Everson Steps Down As Facebook Ad Chief
MediaDailyNews, Joe Mandese - Wednesday, June 9, 2021
After more than a decade as Facebook's chief face on Madison Avenu ...
- Cliff Marks Retires From NCM, Cinema Ad Net Reorganizes
MediaDailyNews, Joe Mandese - Thursday, June 10, 2021
After successfully navigating the worst economic recession to impact the U.S. cine ...
- Has COVID-19 Changed Mobile Finance? You Can Bank On It
Mobile Insider, Joe Mandese - Thursday, June 10, 2021
As a category, fintech apps grew 110% in the U.S. over t ...
- GroupM: PACs Now Rank As One Of The Biggest Standalone Ad Categories
Red, White & Blog, Joe Mandese - Thursday, June 10, 2021
Political action committees, or PACs, now represent one of the biggest ...
- NYC Entertainment Venues Open With The Boss On Broadway, Foo Fighters At MSG, VMAs At Barclays
MediaDailyNews, Joe Mandese - Tuesday, June 8, 2021
New York City's big entertainment venues, from Broadway to Madison Square Gard ...
- Nielsen: Local COVID Ratings Understated At Levels Similar To National TV
MediaDailyNews, Joe Mandese - Tuesday, June 8, 2021
Nielsen's local TV ratings understated viewing during the COVID-19 pandemic, according ...
- Havas Finds Google, Other Media/Tech Brands, Are The World's Most 'Meaningful'
Research Intelligencer, Joe Mandese - Wednesday, June 9, 2021
Google is the world's most meaningful brand, according to findings of t ...
- Havas Media Taps Cossette's Vardon As Canadian Chief
MediaDailyNews, Joe Mandese - Tuesday, June 8, 2021
Havas Media Group has named Canadian media vet Noah Vardon president ...
- Study Finds Only 2% Of Marketing Execs Want 'Full Return' To Office
MediaDailyNews, Joe Mandese - Monday, June 7, 2021
More than two-thirds (68%) said they felt they were "doing their be ...
- Publicis Media Reorg: Taps Dentsu's Epstein As Starcom Chief, Promotes Boothe, Kramer, Gonzales
MediaDailyNews, Joe Mandese - Tuesday, June 8, 2021
Publicis Media has reorganized its U.S. media management team, naming former Dent ...
- Facebook Extends Trump Ban To Two Years, Will Treat All Politicians No Differently Than Others
Marketing Politics Weekly, Joe Mandese - Friday, June 4, 2021
Facebook today took steps to better safeguard users against reckless speech ...
- The World's Most Extrinsic Brands (Pick Your Criteria)
MediaDailyNews, Joe Mandese - Monday, June 7, 2021
In recent weeks, research ranking brands based on "meaning," "conscious," and "ES ...
- Madison Avenue's New Impressionistic Movement
RTBlog, Joe Mandese - Monday, June 7, 2021
After a brief flirtation with higher-order metrics, some major media are pushi ...
- Go Ask Alice: Digital Receptionist Adds Next-Gen Virtual Presenter Tech, Speaks In Multiple Languages
MediaDailyNews, Joe Mandese - Thursday, June 3, 2021
In another step blurring the line between the virtual and real worl ...
- Agency Makes 'Green GRP' Buys, First To Offset Advertising's Carbon Footprint
MediaDailyNews, Joe Mandese - Friday, June 4, 2021
In recognition of World Environment Day, Munich, Germany-based agency Mediaplus Saturday wi ...
- Now There's An 'Upfront' For Performance Marketers
Performance Marketing Insider, Joe Mandese - Friday, June 4, 2021
While the eCommFronts may not have the same flair of a netwo ...
- Study Finds Striking Range In Monthly Savings/Loss Among Households Cutting Cord
Research Intelligencer, Joe Mandese - Friday, June 4, 2021
In an effort to understand the actual net cost tradeoff for America ...
- I-Com's Bruner To Head Insights & Analytics At Standard Media Index
MediaDailyNews, Joe Mandese - Wednesday, June 2, 2021
Rick Bruner, a veteran media industry researcher, has joined Standard Media Ind ...
- Magna Teams With Spotify: Finds Americans Suffer From 'Screen Fatigue,' Turn To Audio
MediaDailyNews, Joe Mandese - Thursday, June 3, 2021
In a blatant endorsement of a media supplier, Magna has released ...
- Tech Publishing Giant IDG Sold, Again: This Time For $1.3 Billion
Publishers Daily, Joe Mandese - Thursday, June 3, 2021
International Data Group, which began life as a newsletter about the comput ...
- ANA Studies Indicate More Organizations Deferring Business Travel
Research Intelligencer, Joe Mandese - Thursday, June 3, 2021
Despite the fact that more than 87% of industry executives say th ...
- Americans' Trust In The CDC Falls Precipitously
Marketing Politics Weekly, Joe Mandese - Wednesday, June 2, 2021
Nine months after benchmarking the confidence Americans have in the Centers f ...
- Why Lysol Wants To Kill COVID, Profits Too
Marketing Politics Weekly, Joe Mandese - Wednesday, June 2, 2021
In what may be the best examples of corporate altruism, Reckitt ...
