- Cannes Goes To The Dogs, Literally: MediaCom Croatia Wins Bronze For 'Dogvertising'
MediaDailyNews, Joe Mandese - Tuesday, June 22, 2021
It may not have taken the Grand Prix -- or even ...
- U.S. Ad Market Expands 50.3% In May, Smaller Ad Categories Surpass The Top 10
MediaDailyNews, Joe Mandese - Tuesday, June 22, 2021
The U.S. ad recovery continued in May, posting a 50.3% increase ov ...
- Media-Planning Software Provider Telmar Unveils Cookie-less Identity Targeting Partnership
MediaDailyNews, Joe Mandese - Tuesday, June 22, 2021
Telmar, a leading provider of media-planning and buying software and data ...
- PHD Named 'Media Network Of The Festival' At Cannes Lions
MediaDailyNews, Joe Mandese - Tuesday, June 22, 2021
Omnicom's PHD unit was named the "media network of the festival" ...
- Media Lions Awarded To Two Grand Prix Winners Whose Campaigns Helped Change The World
MediaDailyNews, Joe Mandese - Tuesday, June 22, 2021
The Cannes Media Lions awarded two Grand Prix winners, recognizing exceptional med ...
- From 'Saylists' To 'Laugh Trackers,' Creative Data Lions Showcase The Power Of Human Analytics
MediaDailyNews, Joe Mandese - Tuesday, June 22, 2021
Some of the most creative winning campaigns at this year's Cannes Lio ...
- Media Brands Among America's Most 'Patriotic,' Zoom Suffers From Pandemic Wear-Out
Marketing Politics Weekly, Joe Mandese - Monday, June 21, 2021
Media brands including Disney, The New York Times, Netflix, Fox News, MSN ...
- GroupM: Top 25 Media Suppliers Now Control Two-Thirds Of All Ad Spending
MediaDailyNews, Joe Mandese - Monday, June 21, 2021
While Google and Facebook remain the world's biggest advertising behemoths, four ...
- USIM Lands Potbelly Sandwich Chain
MediaDailyNews, Joe Mandese - Monday, June 21, 2021
USIM continues its new business roll, announcing this morning that it h ...
- How Packvertising Became The New Advertising
MediaDailyNews, Joe Mandese - Monday, June 21, 2021
As conventional ad-based marketing may be wearing out, getting blocked, or lo ...
- Designing A More Sustainable Planet, Not Just Brands
MediaDailyNews, Joe Mandese - Monday, June 21, 2021
"It's no longer enough to talk about just a 30-second spot abo ...
- Havas' Cannes Cafe Goes Virtual, But Offers Real-World Hospitality Too
MediaDailyNews, Joe Mandese - Monday, June 21, 2021
Each day of this week's Lions festival, the Havas Media Group wi ...
- Sex Sells, But Older Sex Wins Lions
MediaDailyNews, Joe Mandese - Monday, June 21, 2021
"I've never seen an older generation photographed like that," said Cannes Lio ...
- Why YouTube On TV May Be The New Family Viewing Experience
Research Intelligencer, Joe Mandese - Monday, June 21, 2021
Madison Avenue likes to wax nostalgic about a time when families gather ...
- GroupM: Top 25 Media Cos Surpass $427 Billion In Ad Spending
Research Intelligencer, Joe Mandese - Monday, June 21, 2021
The top 25 media companies now represent more than $427 billion ...
- Wavemaker Finds Consumers Becoming Less Attached To Brands, Especially Online
RTBlog, Joe Mandese - Monday, June 21, 2021
Some startling new research from GroupM's Wavemaker unit reveals that the erosi ...
- GroupM Tracking Study Signals Boon For Out-of-Home Media
MediaDailyNews, Joe Mandese - Friday, June 18, 2021
In a change that could have profound implications for media planning a ...
- Spark Foundry Lands A Beauty, Sally's
MediaDailyNews, Joe Mandese - Friday, June 18, 2021
Days after Dentsu X landed direct-to-consumer hair colorist Madison Reed, Publicis Media ...
- Ad Spending Surges 56% In May, All Media Except Magazines Rise
MediaDailyNews, Joe Mandese - Friday, June 18, 2021
U.S. ad spending continued to rebound in May, according to a ne ...
- Why P&G Is Leaning On Brands To Lead The Next Wave Of Disruption
Red, White & Blog, Joe Mandese - Friday, June 18, 2021
"The events of 2020 and 2021 have elevated the role of brands ...
- Spark Foundry Named Fox's Media Agency: No, Not THAT Fox
MediaDailyNews, Joe Mandese - Thursday, June 17, 2021
The U.K. offices of Publicis Media's Spark Foundry have been named t ...
- m/SIX Taps Hearts & Science's Dias As CSO
MediaDailyNews, Joe Mandese - Wednesday, June 16, 2021
m/SIX, a joint venture of GroupM and The&Partnership, has named Nadalie Di ...
- Facebook Begins Testing Oculus Mobile App Ads, Eyes New Revenues For Game Developers
MediaDailyNews, Joe Mandese - Wednesday, June 16, 2021
Facebook on Wednesday announced the rollout of what it described as ...
- Spark Foundry Taps Coca-Cola's Carlisle To Lead Commerce Media, Marketing
MediaDailyNews, Joe Mandese - Wednesday, June 16, 2021
Publicis Media's Spark Foundry unit is expanding its capabilities in commerce med ...
- CIMM Launches Pilot To Understand Time Spent Across 'Every' TV Platform
MediaDailyNews, Joe Mandese - Wednesday, June 16, 2021
The Coalition for Innovative Media Measurement, a division of the Advertising Resear ...
- MRC Inducts Hall Of Famers J. Walker Smith, Norman Hecht
MediaDailyNews, Joe Mandese - Tuesday, June 15, 2021
The Market Research Council (MRC) Thursday will induct two journeyed marketing a ...
- Magna More Than Doubles U.S. Ad Growth Estimate For 2021
MediaDailyNews, Joe Mandese - Sunday, June 13, 2021
On the heels of GroupM's update, IPG Mediabrands' Magna unit has mo ...
- Global Ad Growth Consensus Lifted To 10.6% In 2021, 8.2% In 2022
MediaDailyNews, Joe Mandese - Monday, June 14, 2021
Days after WPP's GroupM unit issued an especially rosy update to i ...
- D2C Hair Colorist Madison Reed Consolidates Media At Dentsu X
MediaDailyNews, Joe Mandese - Monday, June 14, 2021
Madison Reed, a direct-to-consumer hair coloring marketer that disrupted the salon indust ...
- 2021: A Year Of U.S. Ad Growth Revisions
Research Intelligencer, Joe Mandese - Monday, June 14, 2021
Both IPG Mediabrands' Magna and GroupM's Business Intelligence units have doubled the ...
